Thursday, March 12, 2015

FIFTY-SIX DEGREES SCOTTISH WHISKY IS THE FIRST MALAYSIAN BRAND CREATED IN SCOTLAND AT A LATITUDE OF 56 DEGREES, HENCE THE NAME. EMINENTLY DRINKABLE AND SMOOTH ON THE PALATE, 56 DEGREES WHISKY IS AFFORDABLE (UNDER RM 300) AND IS CREATED EXPRESSLY FOR THE MALAYSIAN AND ASIAN MARKET WITH OUR DIVERSE CUISINE. EVEN MORE AMAZING, 56 DEGREES WHISKY IS THE BRAINCHILD OF A HOT, SEXY AND FORMIDABLE MALAYSIAN FEMALE BON VIVANT KIRSTINE GOH!

KEE@FSWMAG.COM
DATO KEE HUA CHEE AND MR MALAYSIA INTERNATIONAL 2013 JAMES NG YIN TENG HOLDING THEIR PRECIOUS NECTAR THAT IS 56 DEGREES!
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New Scotch Whisky FIFTYSIX DEGREES unveiled at
Marble 8 Restaurant and Privé 



JONATHAN SCOTT AND KRISTINE GOH WITH BOTTLE OF 56 DEGREES
New blend to appeal to adventurous drinkers
JAMES NG AND KRISTINE GOH THE FIRST MALAYSIAN CREATOR AND OWNER OF 56 DEGREES TOAST THE GOOD LIFE WITH THE AWESOME PETRONAS TWIN TOWERS BEHIND!



Boutique whisky producer and proprietor, 56 Degrees Marketing Sdn Bhd (56 Degrees Marketing) today launched its core expression, a blended Scotch whisky, FIFTYSIX DEGREES, at a media and guests-exclusive event at Marble 8 Restaurant and Privé, Kuala Lumpur.

Inspired by a sense of adventure, and borne out of fire, malt, water and the indomitable spirit of the Scottish Highlands, FIFTYSIX DEGREES is a smooth and rich new-age blend comprising of specially selected single malts and a single grain whisky aged in hand-picked American bourbon oak casks and finished in sherry casks.

This new liquid gold offering is a collaboration between Malaysias first female whisky blend creator and entrepreneur, Kristine Goh, chief executive officer of 56 Degrees Marketing, and internationally renowned independent Scotch Whisky company, Ian Macleod Distillers Ltd. 

Established in 1933, Ian Macleod Distillers Ltd is now into its third generation of whisky making. Among its portfolio are the Glengoyne, Isle of Skye and Tamdhu Scotch whiskies.

FIFTYSIX DEGREES is named after the latitude of the Scottish Highlands, which is well-known for its rugged beauty, clan history, and exceptional malt whiskies. FIFTYSIX DEGREES is at heart a Highland whisky, but blended with the Asian palate in mind.

The food culture in Asia is generally rooted in the mixing of multiple ingredients to produce dishes of vastly differing flavors. As such, the Asian table is often loaded with an array of food and condiments to be shared among a group of people, Goh commented during the launch of her boutique craft.

I want FIFTYSIX DEGREES to reflect this almost communal aspect of the food experience in Asia. The best feature of FIFTYSIX DEGREES is that it can appeal to both whisky aficionados and novices, said Goh.

Goh is confident that FIFTYSIX DEGREES will be well-received here in Malaysia.

Jonathan Scott, a senior representative of Ian Macleod Distillers Ltd, took the guests through the nosing and tasting of FIFTYSIX DEGREES. 

Sprightly yet mature in character, this new blend strikes a lovely balance of top citrus notes with a rich malty heart, and bears a fresh and creamy palate with a mouth coating fruitiness developing with time.

The FIFTYSIX DEGREES bottle design incorporates a sturdy rectangular base to represent the relevance of the whisky making tradition to the present, and a streamlined angularity to signify a broadening out towards the future.

FIFTYSIX DEGREES is a 40% ABV (alcohol by volume) whisky, at present available on-trade through bars and restaurants in the Bangsar, Damansara and Hartamas area including The Roulette Restaurant Bar, Naughty Nuris, Piggy Tail, Sids Pub, Chapter One Bar & Bistro, Hour Place Restaurant, Eight Gourmets Gala (EGG), and Castell Gastrobar.

About 56 Degrees Marketing Sdn Bhd
Established in 2014, 56 Degrees Marketing Sdn Bhd is a Malaysian-owned boutique whisky proprietor specializing in new-age whisky. For the best quality, 56 Degrees Marketing Sdn Bhd collaborates with Ian Macleod Distillers Ltd in Scotland. 

MR MALAYSIA INTERNATIONAL 2013 JAMES NG YIN TENG HOLDING HIS PRECIOUS BOTTLE OF 56 DEGREES SCOTTISH WHISKY


DATO KEE HUA CHEE, CHIMPANZEE AND JAMES NG YIN TENG 
THIS IS THE ONE!
 
ALAN YUN THE FAMOUS ACTOR AND MODEL AND BERNIE CHAN


ALAN YUN AND JAMES NG
HANDSOME HUNKS
I LOVE MEN WEARING SKIRT, DON'T YOU?
OK SO JONATHAN SCOTT OF IAN MACLEOD DISTILLERS IS WEARING A KILT BUT SAME SAME LAH
JONATHAN SCOTT AND OF IAN MACLEOD AND DATO KEE HUA CHEE OF THE PALLADIUM
CHEERS
STEVE NG, DATUK DR KELVIN TAN AND JONATHAN SCOTT


DATO KEE HUA CHEE AND JAMES NG JOIN IN
STEVE YAP


JAMES NG, JONATHAN SCOTT AND STEVE NG
JAMES NG, DATO KEE HUA CHEE AND JONATHAN SCOTT


STEPHANIE
STEVE YAP, THE HOSTESS WITH MOSTESS KRISTINE GOH AND JONATHAN SCOTT


KRISTINE GOH WHO OWNS 56 DEGREES AND JONATHAN SCOTT
WISH YOU MASSIVE SUCCESS!
DATO KEE HUA CHEE AND KRISTINE GOH 
HOT AND SEXY






DENNIS LAU IS MALAYSIA'S FINEST VIOLINIST AND MOST TALENTED AND SEXIEST!


DATUK DR KELVIN TAN IN BURGUNDY AND BUDDIES






KRISTINE GOH AND JAMES NG YIN TENG
SEXY COUPLE
CHEERS TO 56 DEGREES!






KOUJI IS MALAYSIA'S BEST BEAT BOXER






















LAURENT FROM FRANCE PLAYS THE CELLO


















KRISTINE GOH WELCOMES HER GUESTS AND MAKES A FASCINATING SPEECH




















JONATHAN SCOTT










JAMES NG YIN TENG AND DATO KEE HUA CHEE
THEY LOOK LIKE TWINS




KRISTINE GOH AND JONATHAN SCOTT PLACE THEIR PALMS ON WALL AND A BOTTLE AROSE TO LAUNCH THE WHISKY









































































































































































2 comments:

Kristine Goh said...

It was such a pleasure having you and Chimpanzee!! Awesome outfit as always. Love it! Thank you for the great mention and support. Salute!

Kristine Goh said...

It was such a pleasure having you and Chimpanzee!! Awesome outfit as always. Love it! Thank you for the great mention and support. Salute!