Wednesday, March 11, 2015

REEBOK HAS JUST RELEASED THE NEW, IMPROVED ZPUMP FUSION SHOES! GET YOURS NOW FOR RM 470 A PAIR! IT IS THE ONLY SHOE THAT YOU MANUALLY PUMP BY REPEATEDLY PRESSING A KNOB FROM 15 TO 45 TIMES TILL YOU GET THE PERFECT FIT FOR YOUR FEET! IF YOU OVER-PUMP, JUST DE-PUMP IT BY PRESSING THE BUTTON NEXT TO THE PUMP BUTTON! EASY AS PIE AND SUCH FUN!

KEE@FSWMAG.COM
REEBOK ZPUMP FUSION Q&A

Q: What is the Reebok ZPump Fusion?
A: Reebok has revolutionized its iconic innovation - The Pump technology – to create the unique ZPump Fusion which boasts a new and exclusive air-filled cage across the heel and upper of the shoe which moulds to any foot, providing a custom, locked-in fit. 

Combined with the Fusion Sleeve and ZRated outsole, the Reebok ZPump Fusion is the ultimate running shoe.

Q: How does ZPump technology work?
A: The revolutionary air-filled cage is at the core of Reebok’s ground breaking new running shoe. It is a lightweight, fully customizable, inflatable bladder that wraps around the contours of the foot to deliver a custom fit and lock the foot in place for improved performance.

The air-filled cage is combined with the seamless, lightweight ZPump Fusion Sleeve, that brings together the key components of the shoe, and the ZRATED outsole to ensure better handling and control.

Q: What is so special about ZPump Fusion compared to previous models?
A: ZPump Fusion is one of the first running shoes to provide a fully customizable fit. No two feet are alike, not even your own left and right foot. 

Most shoes are built around a factory-developed, wooden or plastic last which is supposed to reflect a standard foot. But a standard size foot does not exist. ZPump Fusion is designed to adapt to you.

Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPump Fusion is made up of just three, meaning no unnecessary components or rigid parts that restrict movement in the foot. Each of the three parts in the ZPump Fusion work together to deliver improved fit and control:

  1. AIR-FILLED CAGE – The revolutionary air-filled cage is at the core of Reebok’s ground-breaking running shoe. It is a lightweight, fully customizable, inflatable bladder that wraps around the contours of the foot to deliver a custom fit and lock the foot in place to achieve maximum performance

  1. THE FUSION SLEEVE – The Fusion Sleeve is the glue that brings together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to any runners foot providing improved control and comfort as they run

  1. ZRATED OUTSOLE – The high-spec, underfoot performance that is essential to any running shoe is provided by the ZRATED outsole. Inspired by high performance Z-Rated tires, the edges and underfoot grooves provide  increased handling and control so runners can charge forward with confidence

Q: How was The Pump technology originally created?
A: The Pump technology was born out of an entrepreneurial vision in 1989. Reebok took a daring approach to design, fuelled by the desire to give athletes something unique. 

Reebok’s engineers took three completely unrelated items; a rubber bulb from a blood pressure monitor, an air release valve from a bike tyre and an IV bag. From it, they created one of the most forward-thinking innovations and game-changing platforms the footwear industry has ever seen.

Q: Where can you buy the Reebok ZPump Fusion?
A: The Reebok ZPump Fusion will be available for purchase from the 10th March 2015 from www.reebok.com. ZPump Fusion will also be sold in markets globally at selected retailers.


 MR MALAYSIA INTERNATIONAL 2013 JAMES NG YIN TENG SHOWS HIS NEW REEBOK ZPUMP SHOES AT THE GLOBAL LAUNCH YESTERDAY AT REEBOK FITHUB NU SENTRAL KL
 ME AND MY PUMP!
 BEST!
 MISS MALAYSIA UNIVERSE 2013 CAREY NG HOLDS HER PUMP



 CAREY NG LOOKING GORGEOUS IN ALL-REEBOK OUTFIT
 CAREY NG, MISS MALAYSIA 2013, LOOKING GREAT AND FIT IN REEBOK GEAR FROM TOP TO TOE
 CAREY NG IS MISS MALAYSIA UNIVERSE 2013 AND NEW REEBOK AMBASSADOR
 CAREY


 CAREY NG'S FAVORITE PUMPS
 CAREY NG IS MISS MALAYSIA UNIVERSE 2013 AND JAMES NG IS MR MALAYSIA INTERNATIONAL 2013
 THESE 2 NGS ARE NOT RELATED
 CAREY NG AND JAMES NG ARE THE MOST GOOD LOOKING NGS IN MALAYSIA
 BOTH ARE TITLE HOLDERS
 MISS MALAYSIA 2013 WITH MR MALAYSIA 2013
 CAREY NG TIES HER PUMPS

 CAREY NG TESTING THE ZPUMPS BY PRESSING THE PUMP BUTTON


 CAREY NG IS ONE OF MALAYSIA'S MOST BEAUTIFUL WOMEN AND AMONG THE BRAINIEST AND MOST ARTICULATE
A WORTHY AMBASSADOR FOR REEBOK! 

 LOVELY LASS!
 CAREY NG RUNS ON HER NEW REEBOK ZPUMPS





 CAREY NG 
 CASEY AND DATO KEE HUA CHEE
 CASEY AND JAMES NG
 DATO KEE HUA CHEE AND MISS MALAYSIA UNIVERSE 2013 CAREY NG
 MATCHING COUPLE
 MR MALAYSIA INTERNATIONAL JAMES NG YIN TENG GETS SET TO RUN ON HIS NEW REEBOK ZPUMP FUSION SHOES







THUMBS UP FOR NEW REEBOK ZPUMP FUSION SHOES! THE PERFECT FIT FOR YOUR FEET! 
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REEBOK ZPUMP FUSION REVOLUTIONIZES RUNNING
WITH NEW CUSTOM FIT TECHNOLOGY
THE SHOE THAT ADAPTS TO YOU

Reebok, the global pioneer in fitness innovation, is taking another revolutionary step forward in 2015 with the launch of the ZPump Fusion - a running shoe that uniquely conforms and adapts to any foot.

Reebok has revolutionized its iconic innovation - The Pump technology – to create ZPump Fusion which boasts a new and proprietary air-filled cage that surrounds and molds to any foot providing a locked-in custom fit.

“ZPump Fusion represents a revolutionary new approach to The Pump technology. Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. 

"ZPump Fusion is completely structure-less when not inflated and then molds to the individual shape of your foot once you put it on and inflate,” said Paul Litchfield, original inventor of The Pump and Head of Reebok Advanced Concepts.

“It conforms to the shape of your foot to give you a locked-in custom fit when you run. To get that security, you may need three pumps or you may need eight pumps – it is fully customizable for each person,” adds Litchfield.

Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPump Fusion is made up of just three key parts, meaning no rigid components that restrict movement in the foot. 

Each of the three parts in the ZPump Fusion works together to deliver improved fit and control.

1.       The Pump technology – The revolutionary air-filled cage is lightweight and fully customizable that pumps up and wraps around the individual shapes and contours of the foot to deliver a custom, locked-in fit to achieve maximum performance.

2.       The Fusion Sleeve – The Fusion Sleeve is a four way stretch sleeve that holds together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to any runners’ foot to provide improved control and comfort as you run.

3.       ZRATED outsole – The high-speed, underfoot performance that is essential to any high tempo running shoe is provided by the ZRATED outsole. 

Inspired by high performance ZRATED tires, the edges and underfoot grooves provide increased handling and control so runners can stop, start and turn on a dime.

When The Pump actuator on the heel of the ZPump Fusion is pushed, air is channeled through the valve and into the air-filled cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. To release the air, runners can simply deflate using the release valve.

“The evolution we have made to The Pump technology in the ZPump Fusion is a huge step forward for Reebok and is keeping with our constant drive for new innovations.  Runners have been waiting for a shoe that can be customized to their individual foot shape. 

The Reebok ZPump Fusion is the shoe that does it. We are excited to get it on the feet of runners because we know they will feel the difference immediately” said Bill McInnis, Head of Running – Reebok.

Revolutionizing The Pump technology with the unique Reebok ZPump Fusion is part of the global fitness brand’s mission to change how people perceive and experience fitness. 

Reebok has issued a bold challenge for the world to “Be More Human” as part of its new brand campaign; a unique point of view that embodies the brand’s new Symbol, the Reebok Delta.

“At Reebok, we believe that through an active life each of us can be the very best version of ourself, socially, mentally and physically,” said Matt O’Toole, President, Reebok. “We're making fitness gear that enhances this experience, and The ZPump Fusion is a perfect example. 

"The ZPump Fusion not only provides a locked-in fit for your feet, it also locks you into focus so you can push your body, test your limits and ultimately Be More Human."

“The ZPump Fusion doesn’t just provide a locked-in fit for your feet, it also locks you into focus so you can push your body, test those limits and Be More Human”.

The Reebok ZPump Fusion (RM469.00) is available from March 10th 2014 at

Reebok One Utama, Nu Sentral, Paragon
Stadium Mid Valley, KLCC, Pavilion, JBCC
Studio R Sunway Pyramid, Gurney
RSH One Utama, Bangsar Shopping Centre, Queensbay Mall, City Square
Crossover Sunway Pyramid, City Square
and through www.reebok.com.

About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. 

Reebok is committed to helping consumers fulfil their potential and be “fit for life.” Reebok develops products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. 

Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  

Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race, and exclusive apparel provider for Les Mills.
Discover Reebok at the following locations:


The Pump technology:

Launched 25 years ago, The Pump technology is a unique and ground-breaking innovation in footwear that continues to shift the landscape of the running category to this day. 

First introduced in 1989, Pump has transcended generations to not only be recognized as an iconic piece of footwear but is now also at the heart of the running category. The range was introduced in 1989 as a premier basketball shoe before transcending into tennis, running and aerobics in various forms throughout the 1990s. 

These transitions culminated in the InstaPump Fury, the first iteration of a full-length exoskeleton pump bladder that supported the foot and laid the platform for the ZPump Fusion evolution in 2015.









4 comments:

Axel said...

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