REEBOK ZPUMP FUSION Q&A
Q: What is the Reebok ZPump
Fusion?
A:
Reebok has revolutionized its iconic innovation - The Pump technology – to
create the unique ZPump Fusion which boasts a new and exclusive air-filled cage
across the heel and upper of the shoe which moulds to any foot, providing a
custom, locked-in fit.
Combined with the Fusion Sleeve and ZRated outsole, the
Reebok ZPump Fusion is the ultimate running shoe.
Q: How does ZPump technology
work?
A:
The revolutionary air-filled cage is at the core of Reebok’s ground breaking
new running shoe. It is a lightweight, fully customizable, inflatable bladder
that wraps around the contours of the foot to deliver a custom fit and lock the
foot in place for improved performance.
The
air-filled cage is combined with the seamless, lightweight ZPump Fusion Sleeve,
that brings together the key components of the shoe, and the ZRATED outsole to
ensure better handling and control.
Q: What is so special about
ZPump Fusion compared to previous models?
A:
ZPump Fusion is one of the first running shoes to provide a fully customizable
fit. No two feet are alike, not even your own left and right foot.
Most shoes are
built around a factory-developed, wooden or plastic last which is supposed to
reflect a standard foot. But a standard size foot does not exist. ZPump Fusion
is designed to adapt to you.
Unlike
a traditional running shoe which is often made up of over 40 individual parts;
the Reebok ZPump Fusion is made up of just three, meaning no unnecessary
components or rigid parts that restrict movement in the foot. Each of the three
parts in the ZPump Fusion work together to deliver improved fit and control:
- AIR-FILLED CAGE
– The revolutionary air-filled cage is at the core of Reebok’s
ground-breaking running shoe. It is a lightweight, fully customizable,
inflatable bladder that wraps around the contours of the foot to deliver a
custom fit and lock the foot in place to achieve maximum performance
- THE FUSION SLEEVE
– The Fusion Sleeve is the glue that brings together the key components of
the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses
The Pump technology to any runners foot providing improved control and
comfort as they run
- ZRATED OUTSOLE
– The high-spec, underfoot performance that is essential to any running
shoe is provided by the ZRATED outsole. Inspired by high performance
Z-Rated tires, the edges and underfoot grooves provide increased handling and control so
runners can charge forward with confidence
Q: How was The Pump technology
originally created?
A:
The Pump technology was born out of an entrepreneurial vision in 1989. Reebok
took a daring approach to design, fuelled by the desire to give athletes
something unique.
Reebok’s engineers took three completely unrelated items; a
rubber bulb from a blood pressure monitor, an air release valve from a bike
tyre and an IV bag. From it, they created one of the most forward-thinking
innovations and game-changing platforms the footwear industry has ever seen.
Q: Where can you buy the
Reebok ZPump Fusion?
A:
The Reebok ZPump Fusion will be available for purchase from the 10th March 2015
from www.reebok.com. ZPump Fusion will also
be sold in markets globally at selected retailers.
****************************************************************************
REEBOK ZPUMP FUSION REVOLUTIONIZES RUNNING
WITH NEW CUSTOM FIT TECHNOLOGY
THE
SHOE THAT ADAPTS TO YOU
Reebok, the global pioneer in fitness
innovation, is taking another revolutionary step forward in 2015 with the launch
of the ZPump Fusion - a running shoe
that uniquely conforms and adapts to any foot.
Reebok
has revolutionized its iconic innovation - The Pump technology – to create ZPump Fusion which boasts a new and
proprietary air-filled cage that surrounds and molds to any foot providing a locked-in
custom fit.
“ZPump
Fusion represents a revolutionary new approach to The Pump technology. Many
running shoes are developed around a rigid, factory-developed last shape that
can never be a true representation of your unique foot.
"ZPump Fusion is completely
structure-less when not inflated and then molds to the individual shape of your
foot once you put it on and inflate,” said Paul Litchfield, original inventor
of The Pump and Head of Reebok Advanced Concepts.
“It
conforms to the shape of your foot to give you a locked-in custom fit when you
run. To get that security, you may need three pumps or you may need eight pumps
– it is fully customizable for each person,” adds Litchfield.
Unlike
a traditional running shoe which is often made up of over 40 individual parts;
the Reebok ZPump Fusion is made up
of just three key parts, meaning no rigid components that restrict movement in
the foot.
Each of the three parts in the ZPump
Fusion works together to deliver improved fit and control.
1.
The Pump technology – The revolutionary air-filled cage is
lightweight and fully customizable that pumps up and wraps around the individual
shapes and contours of the foot to deliver a custom, locked-in fit to achieve
maximum performance.
2.
The Fusion Sleeve – The Fusion Sleeve is a four way
stretch sleeve that holds together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The
Pump technology to any runners’ foot to provide improved control and comfort as
you run.
3.
ZRATED outsole – The high-speed, underfoot performance
that is essential to any high tempo running shoe is provided by the ZRATED
outsole.
Inspired by high performance ZRATED tires, the edges and underfoot
grooves provide increased handling and control so runners can stop, start and
turn on a dime.
When
The Pump actuator on the heel of the ZPump
Fusion is pushed, air is channeled through the valve and into the air-filled
cage enabling it to fill and clasp around the upper and heel in a way that is
unique to each foot. To release the air, runners can simply deflate using the
release valve.
“The
evolution we have made to The Pump technology in the ZPump Fusion is a huge step forward for Reebok and is keeping with
our constant drive for new innovations.
Runners have been waiting for a shoe that can be customized to their
individual foot shape.
The Reebok ZPump Fusion is the shoe that does it. We are
excited to get it on the feet of runners because we know they will feel the
difference immediately” said Bill McInnis, Head of Running – Reebok.
Revolutionizing
The Pump technology with the unique Reebok ZPump
Fusion is part of the global fitness brand’s mission to change how people
perceive and experience fitness.
Reebok has issued a bold challenge for the
world to “Be More Human” as part of its new brand campaign; a unique point of
view that embodies the brand’s new Symbol, the Reebok Delta.
“At
Reebok, we believe that through an active life each of us can be the very best
version of ourself, socially, mentally and physically,” said Matt O’Toole,
President, Reebok. “We're making fitness gear that enhances this experience,
and The ZPump Fusion is a perfect example.
"The ZPump Fusion not only provides a
locked-in fit for your feet, it also locks you into focus so you can push your
body, test your limits and ultimately Be More Human."
“The
ZPump Fusion doesn’t just provide a locked-in fit for your feet, it also locks
you into focus so you can push your body, test those limits and Be More Human”.
The
Reebok ZPump Fusion (RM469.00) is available from March 10th 2014 at
Reebok
One Utama, Nu Sentral, Paragon
Stadium
Mid Valley, KLCC, Pavilion, JBCC
Studio
R Sunway Pyramid, Gurney
RSH
One Utama, Bangsar Shopping Centre, Queensbay Mall, City Square
Crossover
Sunway Pyramid, City Square
and through
www.reebok.com.
About Reebok
Reebok
International Ltd., headquartered in Canton, MA, USA, is a leading worldwide
designer, marketer and distributor of fitness and lifestyle footwear, apparel
and equipment. An American-inspired global brand, Reebok is a pioneer in the
sporting goods industry with a rich and storied heritage in running, training
and fitness.
Reebok is committed to helping consumers fulfil their potential
and be “fit for life.” Reebok develops products, technologies and programming
which enable consumers to live a healthy lifestyle and have fun doing it.
Reebok connects with the fitness consumer wherever they are and however they
choose to stay fit – whether it’s training, running, walking, dance, yoga or
aerobics.
Reebok Classics leverages the brand’s fitness heritage and represents
the roots of the brand in the sports lifestyle market. A subsidiary of the
adidas Group, Reebok operates under the multiple divisions of the Reebok brand,
Reebok-CCM Hockey and the Sports Licensed Division.
Reebok is the
exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official
title sponsor of the Reebok Spartan Race, and exclusive apparel provider for
Les Mills.
Discover Reebok at the following locations:
http://facebook.com/reebokmalaysia ; http://twitter.com/reebokmalaysia; http://instagram.com/reebokmalaysia
http://facebook.com/reebok, http://twitter.com/reebok, http://youtube.com/reebok, http://news.reebok.com/
The Pump technology:
Launched
25 years ago, The Pump technology is a unique and ground-breaking innovation in
footwear that continues to shift the landscape of the running category to this
day.
First introduced in 1989, Pump has transcended generations to not only be
recognized as an iconic piece of footwear but is now also at the heart of the
running category. The range was introduced in 1989 as a premier basketball shoe
before transcending into tennis, running and aerobics in various forms
throughout the 1990s.
These transitions culminated in the InstaPump Fury, the first iteration of a full-length
exoskeleton pump bladder that supported the foot and laid the platform for the ZPump Fusion evolution in 2015.
2 comments:
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