Mercedes-Benz
STYLO Fashion Grand Prix 2015 launches in
legendary Langkawi
Reissiger
Marine in partnership with Boatshed Asia unveils first of its kind multifunctional concept boat, Stylo II “The Shabby
Chic” in conjunction with the launch
The country’s
leading event organiser, STYLO International, together with its partner
and title presenter luxury automaker, Mercedes-Benz, renowned for organising the
annual Mercedes-Benz STYLO Fashion Grand Prix (MBSTYLOFGP), a key
support event of the Malaysian Formula One Grand Prix has evolved to undertake
maritime within its lifestyle segment.
STYLO International proudly
introduced the setting up of STYLO’s maritime subsidiary, Reissiger
Marine (RM) to handle boat shows, maritime events and boat trading at an
exclusive media-only event in Langkawi today.
I was invited to the launch in Langkawi by STYLO International and
its partner Mercedes-Benz together with other sponsors including Reissiger
Marine and Boatshed Asia, The Datai Langkawi (an exclusive destination resort),Telaga
Harbour, TLNW Trading (private beverage supplier), British India (top Malaysian
fashion brand) and A Cut Above Group of Salons (official hairstylist).
On
arrival, we were treated to a sneak preview of Reissiger Marine’s newest
boat, Stylo I, a rescue airboat designed exclusively for the Malaysian
landscape. We were given privileged insights to Stylo I which will be only
officially launched on a larger scale in May this year with a host of partners
and sponsors.
Another
exciting announcement was made during the intimate sneak preview, whereby RM’s
new foray into maritime has been given the exclusive rights to run Boatshed
Asia. RM has been tasked to bring maritime to Asia in a joint venture with
Boatshed, the world's largest yacht brokerage, based in the UK with a presence
in over 50 territories around the world.
Neil
Chapman, founder of Boatshed who was present at the launch said,” This is an exciting
partnership as Asia is currently the place to be for maritime. The maritime
scene especially in Malaysia is thriving and has a lot of growth potential in
the fast growing East Asia marine market.
"We are enthusiastic about our
partnership with Reissiger Marine to welcome Boatshed Asia, which will
definitely please many within the maritime fraternity here.”
I was whisked to a private nature walk tour by The Datai’s resident
naturalist, Irshad Morabak, who led the media into the lush Langkawi jungle
surrounding the resort. A self-taught naturalist and
outdoor buff, Irshad also educates school kids and trains outdoor instructors
on nature and conservation.
As part of his job and passion, he trailblazers
forest paths and takes part in scientific expeditions.
The
launch of MBSTYLOFGP 2015 was held at Telaga Harbour, known popularly as
the playground for boat aficionados, later in the evening. At the event, Dato’
Nancy Yeoh, President and CEO of STYLO International was joined by President
and CEO of Mercedes Benz Malaysia, Mr. Roland Folger and other sponsors. Also
present was Datuk Jimmy Choo, world renowned shoe couturier and Honorary
Advisory to STYLO International.
Here,
Reissiger Marine rolled out its multifunctional concept boat, Stylo II “The
Shabby Chic” by the pier in grand style. Stylo II is the first of its kind in
Malaysia and plays the main role at this year’s MBSTYLOFGP2015. In its
8th edition, this fashion festival is reshaping fashion and inciting a
revolution with its A/W 2015 collection themed “Fashion Anarchy" running
from 25th to 28th March 2015 in
Kuala Lumpur.
Reissiger Marine’s Stylo II “The Shabby Chic” will be the
highlight of a Fashion Exhibition,
one of the many exciting activities surrounding the upcoming STYLO FGP in KL
later in the week.
Nicknamed
“the Shabby Chic,” the Stylo II boat was designed and finished to reflect this
year’s STYLO theme of “Fashion Anarchy”.
It was truly a decadent experience of
how narrow spaces were transformed into multifunctional sections without
sacrificing style and comfort. The media were given a full tour of the lower
and upper decks whilst taking in the breathtaking sunset on the horizons of the
Andaman Sea.
According
to Rolv Reissiger, CEO of Reissiger Marine, "This lifestyle concept boat,
Stylo II “The Shabby Chic” is refurbished from scratch to reflect the
"Fashion Anarchy" theme. It is built for the young who understand
that being relevant is all about being communicative.
"As such, the theme
"Fashion Anarchy" is not just about being a non-conformist or a rebel
in fashion but its about the freedom of oneself through the exchange of
information and staying connected, hence the state of the art electronics like
TV and iPod panels that is fitted into the boat.”
He
added, “The boat has been also fitted with a custom made DJ deck on its upper
deck just for the upcoming fashion festival.”
Stylo
II “The Shabby Chic” is not just about its technical capacities but one that
flaunts exclusive designs completely made, assembled and designed in Malaysia.
To achieve the finer details, RM also teamed up with other lifestyle partners
to create a comprehensive leisure boat. One of its collaborations was with top
notch Malaysian designers to design and fit its interiors with the best
showpieces, which proved to be a successful fashion and maritime partnership.
Datuk
Nancy Yeoh, President & CEO of STYLO International and Chairman of
Reissiger Marine says, "A lot of thought has been put into creating the
interior of Stylo II in trademark STYLO style, which is lush, over the top ‘shabby
chic’, in line with the fashion anarchy theme, complete in its signature
colours of black and red.”
She
added, “We are happy to announce the inclusion of two top designers on board
Stylo II “The Shabby Chic”, which are Zang Toi, Malaysian international
designer, who was awarded the Lifetime Achievement Award in conjunction with
the 25th anniversary of his fashion label, House of Toi at our press conference
last week, and Bon Zainal, our first menswear designer to win the coveted
Designer of the Year last year.
"Both were kind enough to dress the boat in
their signature fabrics and designs, plus some pieces in Zang’s famous emblem
paying tribute to the well-dressed men at our parties as men and boats are
synonymous."
2 comments:
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