Thursday, June 23, 2011

SAMSUNG GALAXY S II IS NOW IN MALAYSIA!

kee@fswmag.com
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THE NEW, MUCH ANTICIPATED SAMSUNG GALAXY S II IS HERE IN KL!

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Fionne Chin of Corporate Marketing, Lee Jui Siang, Head of Mobile Phone Division, Samsung Malaysia and Elaine Soh, Head of Corporate Marketing of Samsung

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The long queue as Malaysians rushed to be among the first to own the new best seller.

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Shit happens but not to these two as they became the first two Malaysians to officially buy the new Samsung Galaxy S II! Meet Choy Kok Sheng and Khoo Teck Shiang, both 19, who waited and camped overnight to lay their lips on the phones!

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Chan Che Hooi was the third buyer. All three camped out at Midvally from midnight Tuesday so they would be the first to lay their hands on the new Samsung Galaxy S II. Hope they got a fat discount for such devotion

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Kwon Jae Hoon, MD of Samsung Malaysia giving his speech at the launch

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Charles Kim, advisor, Lee Jui Siang, head of mobile phone division, Kwon Jae Hoon, MD of Samsung Malaysia, Fitri Abdullah senior VP of Maxis Business Services and Jimmy Tan

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Lee Jui Siang of Samsung, Kwon Jae Hoon and Fitri Abdullah



IT WAS LAUNCHED ON 22 JUNE 2011 AT MID VALLEY KL.

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THE NEW SAMSUNG GALAXY S II IS MUSIC TO YOUR EARS; The screen is larger by 14% from its predecessor at 4.27 inch and is the lightest in the world at 116 gram and also the thinnest at 8.5mm! What more can you ask for? A low price? How about RM 1,199 compared to its retail price of RM 2,099!!!!! Sign up with MAXIS!

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If Samsung Galaxy S II's 4.27 inch screen is still too small for your taste, watch your photos on the big screen! Yes, you can do so with Kies 2.0!

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You would think he would use the 8 mega pixel camera in his new Samsung Galaxy S II to photograph pretty girls instead of a bicycle but there is no accounting for taste..

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Games take on a new dimension

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Now you can match your shawl with your spices!

IT HAS ALL THE EXCUSES YOU NEED TO BUY AT RM 2,009 WHICH IS CONSIDERED VERY REASONABLE BUT WE ARE SPOILED ROTTEN FOR CHOICES THESE DAYS. SO SIGN UP WITH MAXIS FOR A STUPENDOUS DEAL FROM AS LOW AS RM 1,199 FOR 24 MONTHS. THAT IS A SAVINGS OF RM 900!

GALAXY S II IS THE SUCCESSOR TO SAMSUNG'S PHENOMENAL GALAXY S WHICH WAS LAUNCHED LAST YEAR AND SOLD A RECORD 14 MILLION UNITS WORLDWIDE. OF COURSE SOME WILL SAY LET US WAIT FOR SAMSUNG GALAXY S III NEXT YEAR, IN WHICH CASE BETTER WAIT ANOTHER 30 YEARS FOR SAMSUNG GALAXY XXXIII WHICH WILL BE PROBABLY SO ADVANCED YOU DON'T EVEN HAVE TO PRESS ANY BUTTON OR SPEAK AS IT WILL DETECT YOUR BRAINS AND ACT ACCORDING TO YOUR MENTAL INSTRUCTIONS.

MEANWHILE, THERE IS SAMSUNG GALAXY S II READY TO PLAY RIGHT NOW. AT 8.5MM, IT IS THE WORLD'S THINNEST AS ANY THINNER AND IT MAY BREAK WHEN YOUR FOREFINGER PRESSES ON THE SCREEN!

IT WEIGHS 116 GRAMS SO YOU CAN ACTUALLY STAND ON YOUR WEIGHING MACHINE WHILE USING THE PHONE. SOME OF MY FRIENDS USING FAT, CLUNKY PHONES ARE FORCED TO LEAVE THEIR PHONES ON THE SINK WHILE WEIGHING THEMSELVES.

THE NEW SAMSUNG GALAXY S II ALSO BOASTS A SCREEN OF 4.3 INCHES (OK, 4.27 INCHES PRECISELY) SO OLDIES NEEDING READING GLASSES CAN STILL USE IT. THIS NEW SCREEB IS 14% BIGGER THAN ITS PREDECESSOR SO THERE IS ANOTHER REASON TO CELEBRATE.

SADLY IT DOES NOT COME IN PINK OR PURPLE BUT IT IS SO SLIM THERE IS NOT MUCH SURFACE AREA TO SPRAY ON THE PAINTS! IT IS SO SKINNY AT 8.5 MM IT SLIDES STRAIGHT INTO YOUR SHIRT POCKET AND PANTS THOUGH I AM RATHER WORRIED IT MIGHT CRACK IF I PUT IT INSIDE MY TIGHT JEANS' BACK POCKET AND SIT! BUT USERS TELL ME IT IS HOLDING WELL AND SAMSUNG WOULD HAVE TESTED IT UNDER NORMAL WEAR AND TEAR CONDITIONS TO ENSURE IT SURVIVES IN THE REAL WORLD OF GETTING THROWN INSIDE A GUCCI OR BONIA BAG.

THINK SAMSUNG AND THINK SPEED, SLIM, SCREEN AND YOU WILL SCREAM!

"In Korea, Samsung Galaxy S II sold 100,000 units in the first 3 days and over a million within a month. In Malaysia we expect a similar response." said Kwon Jae Hoon, MD of Samsung Malaysia Electronics. He was too modest but the Malaysian launch was delayed as so many units were sold out they ran out of supplies! Samsung's factories are now cranking out these mobile geniuses at full capacity but quantities are limited as quality control remains strict.

SAMSUNG GALAXY S II REDEFINES SMARTPHONES IN AMAZING NEW WAYS THAT WILL APPEAL TO FASHIONISTAS AS WELL AS TECHNOPROBS!

Samsung Malaysia Electronics Sdn. Bhd, world famous mobile phone manufacturer has partnered Malaysia’s leading integrated communications service provider Maxis for the launch of the much-anticipated, incredibly powerful and most coveted smartphone in the Android market, the Samsung GALAXY S II. The launch of the ‘smartphone of the future’ comes first in Malaysia to Maxis customers so you should put on your Nike this instant and run to the nearest Kedai MAXIS. God knows how long it will take for new phones to arrive once they run out.

The Samsung GALAXY S II features a 1.2GHz dual-core processor, HSPA+ connectivity providing data transfer of up to 21Mbps, and a Super AMOLED Plus touch-screen display. Measuring at just 8.49mm thin, the new smartphone is a powerful evolution of its predecessor in speed, screen and slim design.I mentioned 8.5 mm as my brains cannot handle too many decimals!

Mr. Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics Sdn. Bhd. commented, "Samsung has always made its best effort to meet the ever-changing needs of consumers. The Samsung GALAXY S II is the culmination of this commitment, meeting and taking consumers’ needs to a whole new experience.

Said Fitri Abdullah, Maxis’ Senior Vice President of Maxis Business Services, “One year ago, we were proud to work with Samsung to bring to Malaysians the Samsung GALAXY S, which set a new smartphone standard suitable to its time. Once again, we are proud to bring the future to Maxis’ customers, giving them the devices which will make the most of next generation services, and of connected life. We’re very excited about the Samsung GALAXY S II’s integrated offering of hardware, software and design which will perfectly complement Maxis’ investment in the widest and speediest mobile data network in this region. What’s more, for the first time, Maxis is providing customers with data plans that match with device advancements, offering higher device savings to help customers make the most of advanced smartphone capabilities for conveniently browsing, sharing and enjoying rich media and latest applications.”

The Samsung GALAXY S II uses Android 2.3 Gingerbread platform to provide users unrivalled merits of multi-tasking capabilities, faster upload & download time for video and photo files, and powerful 3D gaming performance.

Samsung GALAXY S II offers super-fast communications capabilities with the HSPA+ connectivity provides users three times the speed of the typical 3G network; the next-generation dual-band Wi-Fi access (2.4GHz/5GHz); Wi-Fi Direct capability, which allows wireless data transactions of up to 300Mbps; and Bluetooth 3.0+HS, which transfers data at a rate of up to 24Mbps.

I of course don't understand what the above means but the folks at Samsung advised me to mention all the technical data as many of my readers are high tech and will know such industrial jargon.

Weighing in at only 116g, the Samsung GALAXY S II has a 4.27-inch Super AMOLED Plus screen, making improvements in screen size, colour gamut and power consumption. The screen is 14 percent larger than Samsung GALAXY S, with more sub-pixels to implement crystal-clear viewing experience in more vivid colours. New organic materials provide more realistic quality in photo presentation and video playback without compromising battery life.

Built on Samsung’s next generation TouchWiz UX technology, Samsung GALAXY S II offers an appealing user experience. Live Panel, a customizable home-screen for live web and applications is arranged similar to a magazine layout. Motion UI, has the screen laid out in perspective depending on a user’s pull and push; and a dynamic screen effect to shift between the home-screen and menus.

The Samsung GALAXY S II offers easy access to a variety of content services through Samsung Apps. The smartphone offers exclusive Samsung Hubs – Social Hub, Readers Hub and Game Hub. With Social Hub and Readers Hub, users can easily manage their social networking services like Facebook and their collection of magazines, books and newspapers on one screen.

In addition the Game Hub lets you to download high quality games, providing social network games and premium games including Gameloft’s Let Golf 2 and Real Football 2011. With an accelerometer, a magnetic and gyroscope sensors to detect dynamic hand and arm movement games to give you the best gaming experience.

The Samsung GALAXY S II comes with Kies2.0, a major upgrade to Samsung Mobile’s device management software, with a new intuitive interface and wireless capability. Users can connect their Samsung GALAXY S II to their computers wirelessly to synchronise and backup data, and best of all, syncing their contacts with Outlook, Google or Yahoo. Users can also use Kies to quickly update contact lists, sync PC’s music lists, and manage phone’s video and photos.

The Samsung GALAXY S II also features an 8-megapixel camera and camcorder with 1080p full HD recording and playback, a gyroscopic sensor enabling precise gaming experience and a 1650mAh high capacity battery.

Rewarding Maxis customers with Savings on the Device

Maxis is pleased to offer its customers savings of up to RM900 on the Samsung GALAXY S II‘s recommended retail price of RM2099, for a designated time. Customers may purchase the device from as low as RM1, 199 with any Maxis Value Plus Plans (Value First, Value Plus 50, 80, 150, 250 or 500) and a data bundle (500MB, 1.5GB or 3GB).

Data Contract

12 months

18 months

24 months

500MB

RM1,799

RM1,649

RM1,599

RM 1399*

1.5GB & 3GB

RM1,599

RM1,499

RM1,399

RM 1199*

At Retail

RM 2099

Table 1: Maxis price plans for the Samsung GALAXY S II

The Samsung GALAXY S II will be available at all Maxis Centres, at selected Maxis Exclusive Partners and at Samsung Elite Partner outlets nationwide.

Customers may call 1800 821 123 or visit www.samsung.com/my and www.maxis.com.my for further details.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs.

Visit www.samsung.com/my

About Maxis Berhad

Maxis Berhad is Malaysia’s leading integrated communications service provider with 14.1 million mobile subscriptions as of 31 March 2011. It was voted as one of the top five Telcos in the world at the World Communications Awards 2010. Since 1995, Maxis has been providing a full suite of communication services on multiple platforms to satisfy the needs of individual consumers, small and medium enterprises, and large corporations in Malaysia. Maxis has pioneered and led the Malaysian market in providing innovative mobile products and services. It was the first to launch 3G services, Maxis3G, in March 2005. In September 2006 it was among the world’s first to use HSDPA, a high-speed upgrade of the 3G network. In December 2009 it was first to introduce to Malaysia, HSPA+, the latest advancement in 3G/HSPA network capabilities, to further enhance its wireless broadband services.

Maxis has an outstanding track record in non-voice revenue with 42.1% of its total mobile revenue derived from non-voice as at end March 2011, among the best in the world. It was also the first telecommunications service provider to bring the BlackBerry™ and Apple iPhone™ smartphones to Malaysia. Adding another feather to its cap, Maxis became the first service provider to offer multiple-play service in Malaysia with the launch of its Maxis Home Services on 31 March 2011.

Visit: maxis.com.my