Tuesday, January 8, 2013

NEW FOOTWEAR BY VANS AND CLOT PARTNERSHIP

KEE@FSWMAG.COM


                                                                      
VANS_x_CLOT_Key Visual.jpg                                                                        

               



VANS AND CLOT PARTNER FOR
THE FIRST TIME ON A HOLIDAY FOOTWEAR RELEASE


Vans, the original action sports footwear brand, and Clot, one of the Hong Kong’s leading street-wear brand, are pleased to announce the first collaboration footwear collection for Holiday 2012.  The limited-edition Vans and CLOT footwear is available exclusively at JUICE KL. 

Design inspiration taken from CLOT’s Fall Winter 2012 Apparel Collection, the tribesmen embroidery and vibrant colors will be featured on Vans’ original skate shoe, the Era and iconic style, the Classic Slip On. The collection includes 4 styles available for men and women will retail at RM799 (Classic Slip On in Black) and RM549 (Era in Washed Navy, Washed Red & Washed Black). 

CLOT’s co-founder, Edison Chen said about the partnership, “We’ve always had a few pairs of Vans we enjoyed like the Wtaps one and the more limited edition shoes.  We’ve collaborated with a lot of footwear companies and it’s interesting to work on a Classic Vans silhouette not only for skating but for everyday lifestyle.  They’re very comfortable to wear.  Working with Vans was super easy and super cool and I would love to work with them again really soon.” “Vans is definitely one of those brands that I love and respect a whole lot. Working with them on this collaboration has been a joy. It just made sense for CLOT and VANS to get together to create something that had elements of both brands. Together, we’ve really stepped it in terms of detailing and quality in order to deliver a fresh product to our fans. That’s really what it’s all about” CLOT’s co-founder, Kevin Poon said.

Jenn Kong, Vans APAC Marketing Director said, “We're honored to work with CLOT on our first collaboration together. CLOT has been one of the brands leading the charge for creative self expression in youth and street culture in Asia for years which matches perfectly to what Vans stands for.”

Wait no more, check out the limited edition Vans X Clot collection at JUICE KL now. 







ABOUT VANS
Vans, the original action sports footwear and apparel company, is a brand of VF Corporation (NYSE: VFC).  Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec line of protective gear and are sold in the United States through more than 250 company owned stores as well as independent retailers.  Internationally, Vans sells its goods in approximately 70 countries through a network of subsidiaries, distributors and foreign offices.  Vans promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®.  For more information, please visit www.vans.com.hk

ABOUT CLOT
CLOT established proudly in 2003 by founders Edison Chen and Kevin Poon. Since then the company have built a reputation of selling lifestyle goods and launched its own line of products in 2004. CLOT collaborates with many international brands including Disney. CLOT and Disney have worked together to open a first-of-its-kind pop up store named “Man is in the Forest”. It features unique products of Disney which were the result of collaborating with designers from around the world. The company’s ever-expanding business grew from music and fashion to design services, PR consulting and event organizing. Such aspects have led to the opening of renowned fashion store, JUICE, in major Asia cities such as Hong Kong, Shanghai, Taipei and Kuala Lumpur.

CLOT reflects the youth culture. By introducing a distinctive style in the community, their aim is to develop a sense of individuality which in return, adds life and character to the society. CLOT encourages inspiring perspectives and creativity in hopes to bridge the gap between the Eastern and Western cultures and ideologies. For more information, please visit www.clotinc.com

No comments: