14 January 2013
KEE@FSWMAG.COM
NEW PLANES FOR NEW YEAR FOR FIREFLY!
Great outlook for Firefly as the new year crawled
in
Firefly is all geared up with its
expansion plans in place as 2013 crawled in. Following the recent signing
of agreement between its parent company, Malaysia Airlines and ATR, the French-Italian aircraft
manufacturer, Firefly will take on 20 brand new ATR 72-600s gradually,
beginning June this year. The additional enhanced
series of turboprop fleet will be used to complement the growing demand of
Firefly’s services with newly added frequencies on its existing popular routes
and socio-economic blooming destinations while closely monitoring potential new
routes.
Firefly will be increasing its 28 weekly flights
between Subang and Johor Bahru to 38 flights with effective from 19 Feb, 2013.
In celebrating the fleet expansion and added frequencies with the anticipated
Chinese New Year holidays around the corner, Firefly is pleased to offer an
all-in, one way promotion starting from RM 35 to its domestic and regional
destinations. Booking starts from 14 January to 27 January 2013 for travel
between 21 January 2013 and 29 March 2014.
Customers
are urged to book early to enjoy this exclusive and limited offer, as seats are
subject to availability. Ticket purchases can be
made from Firefly’s website, mobile application, airport and city ticketing
offices, call-centre and through travel agents. For
further information on Firefly’s routes and schedules, please visit www.fireflyz.com.my.
Firefly’s CEO, Ignatius Ong said, “With
the progression of a new airport and new player, we believe this will be an
interesting and aggressive year for the industry. Being a player, we cannot
deny of the possible competitions and foreseen challenges. Nevertheless,
Firefly will unfailingly continue cashing in on the growth of our turboprop
business and targeted niche market; while staying focused on matching capacity
to unfulfilled demand especially for primary business and secondary leisure
routes. With an enhanced business model and larger fleet size, we are going
towards the direction as planned and will go on doing what we do best, which is
to provide a safe and pleasurable journey for our customers.”
Filippo
Bagnato, Chief Executive Officer of ATR, declared, “We are pleased to reinforce
the long-standing partnership that we have established with Malaysia Airlines
since our first deal in 2007. We are very happy to see the outstanding success
that Firefly has experienced since they started operations with the ATR
72-500s. With the arrival of their 20 new ATR 72-600s, Firefly will now
introduce the newest developments of our –600 series aircraft, including the
most modern and stylish cabin interiors and the most updated cockpit and
navigation aid tools, with no compromise on the safety features. We are
convinced that with the expansion of their ATR fleet, Firefly will also further
expand its popularity and success in coming years. Thanks to its innovative
concept and excellent timing of the ATR72-500 schedule, Firefly is seen to be
taking-on jet competition very successfully especially out of its Subang
and Penang hubs, Senai and Changi”.
Firefly currently flies to domestic and regional
destinations in the ASEAN network serving more than 25 destinations within
Malaysia, Singapore, Thailand and Indonesia. Firefly which lies midway spectrum
of a full-service premium airline and a low-cost based airline, offers pricing
with values that significantly undercuts its competitors by providing the ease
of a city airport, 20kg checked baggage allowance, complimentary in-flight
refreshment, a 30 minute check-in buffer, web check-in facility – all essential
needs for business travellers and holiday makers alike.
“We
aim to continue in making a major hub from our ultra-convenient Subang Airport,
the city airport of Kuala Lumpur where we take pride in offering a hassle-free
travel experience; expand to serving our birthplace hub in Penang as well as
developing new exciting hubs within Malaysia where growth economic engines are
evident especially in the southern and eastern states in Peninsular. Whilst
that, our jet charter service will continue to break new grounds for the
company and the group for 2013,” Ong concluded.
Ends.
FIREFLY’s
Background
Firefly, a
wholly-owned subsidiary of Malaysia Airlines, began operations in April 2007.
Currently, it operates a fleet of 12 ATR 72-500 turboprop aircraft out of
Penang and Subang, connecting secondary destinations within the
Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages
between Malaysia and Singapore .
Firefly
provides incredible value as well as convenient flight timings and excellent
service to its passengers. With Firefly, passengers enjoy 20kg of
checked-baggage allowance, complimentary in-flight refreshment, assigned
seating and the convenience of city airports.
Firefly has
also received numerous accolades. The most recent was in April 2012 when
Firefly was named the Most Promising Brand of the Year in the Transportation,
Travel & Tourism category by Putra Brand Awards. Five months prior to this,
in November 2011, Firefly was conferred the “Superbrand” status. Other awards
received include the 2010 Frost & Sullivan Value Airline of the Year award
and the Green Initiative of the Year 2010 award by Leaders in Aviation in
conjunction with the Doha Aviation Summit. In 2009 Firefly was also recognised
as the Best Brand in Aviation by the BrandLaureate.
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