THE NEW GUCCI GUILTY BLACK IS SO POPULAR GLOBALLY MALAYSIA ONLY RECEIVED ITS QUOTA ON 15 MARCH AND ALREADY THE BOTTLES ARE JUMPING OFF THE SHELVES STOP TWADDLING AND GO GET YOUR BOTTLE RIGHT THIS INSTANT BEFORE THEY ARE SOLD OUT AGAIN!
From RM 225, it is not cheap but then, this is Gucci, not your pasar malam air mawar. There are male and female versions so Gucci cannot be accused of being sexist.
The dark and mysterious Gucci Guilty Black
– a sequel and new chapter to the Gucci Guilty range, the story becomes still
more compelling, giving it a new, more passionate and more daring edge.
For previous fragrances - Gucci Guilty and
Gucci Guilty Intense, they were scents of indulgence and guilty pleasures. Now,
in Gucci Guilty Black, the House chooses provocative, glossy black to encase
the glowing red and green.
GUCCI GUILTY BLACK POUR FEMME is an intense
oriental floral of succulent red fruits and pink pepper in which RED-hot
sensuality envelopes it. The mood is youthful audacity.
GUCCI GUILTY BLACK POUR HOMME is a vital
GREEN fougère in which dynamism spells seduction. It captures the senses
with an explosion of bracing green coriander and invigorating lavender that
evokes youthful confidence.
The House’s golden entwined Gs emblem
appear more provocative in Gucci Guilty Black. The brand’s famed iconic green
and red web stripe – signalling both “Made in Italy” and “luxury heritage” are
transformed into gendered colour schemes - danger-signal red for the Guilty
Black heroine, and unfettered green for its hero. The flacons are
uncompromising bold, black perfection.
Says Creative Director Frida Giannini, “I wanted to create a provocative design for Guilty Black, yet building on the new iconic packaging of Guilty. We added an evocative red glass for the female fragrance and green for the male, as a tribute to the timeless Gucci web stripe.”
Says Creative Director Frida Giannini, “I wanted to create a provocative design for Guilty Black, yet building on the new iconic packaging of Guilty. We added an evocative red glass for the female fragrance and green for the male, as a tribute to the timeless Gucci web stripe.”
The advertisement was shot at Cinecittà
Studios, the legendary home of Italian cinema. Art direction was
once again overseen by Riccardo Ruini, Creative Director at REM (Ruini e
Mariotti) who art directed Gucci’s advertising for the past five years. The
campaign for Gucci Guilty Pour Femme won the coveted prize for Best Media
Campaign at the 2011 US FiFi Awards.
The spectacular combination of director
Frank Miller’s film noir and Frida Giannini’s sensuality features stars femme
fatale Evan Rachel Wood and Hollywood action hero Chris Evans. In these new
Gucci Guilty Black fragrances, it is a fresh chapter in their story; a
thrilling sequel and the chemistry between them is electric. “The couple
are portrayed at night; in flagrante, washed in electric green and red neon.
The aura is raw and compelling. Very modern, very sexy, very Gucci”, so said
leading fashion photographers Mert & Marcus who were responsible for the
print advertising.
The line up
Gucci Guilty Black pour Femme Eau de
Toilette 30ml RM 225
Gucci Guilty Black pour Femme Eau de
Toilette 50ml RM 275
Gucci Guilty Black pour Femme Eau de
Toilette 75ml RM 368
Gucci Guilty Black pour Femme Body Lotion
200ml RM 167
Gucci Guilty Black pour Femme Shower Gel
200ml RM 143
Gucci Guilty Black pour Homme Eau de
Toilette 50ml RM 240
Gucci Guilty Black pour Homme Eau de
Toilette 90ml RM 314
Gucci Guilty Black pour Homme After Shave
Lotion 90ml RM 233
Gucci Guilty Black pour Homme Shower gell
150ml RM 112
Available at Gucci counters from March 15, 2013.
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