KL 2013
Guests
on the 2nd night of the Fashion Grand Prix were the select few privileged
to preview the brand new Mercedes-Benz “A”
Class previously shrouded in secrecy.
The car was driven into the ballroom in style by first Malaysian female Formula
One test driver twenty year old, Natasha Seatter. In a fun twist she was surrounded by “Barbie
doll” models to unveil it.
Taglined “It can’t be stopped, only followed, the new A
Class,” was an astounding revelation to many in the audience. Breaking conventions,
the new A Class will definitely be a sight to behold when Mercedes-Benz rolls
out an exciting
and strategic launch exercise later this year.
Touted as the pulse of a new generation with the new
A-Class, Mercedes-Benz is opening up a whole new chapter in the compact
segment. Markedly emotive in design, with powerful engines and extremely
efficient whilst the new model underlines that for Mercedes-Benz safety is not
a question of price.
But is its expected to sell in the RM 250,000 region I guess.
President and CEO of Mercedes-Benz Malaysia,
Roland Folger quoted during the soft launch, “The new A-Class is a clear
statement of the new dynamism of the Mercedes-Benz brand. In automotive
development, it's not often you get the chance to start with a clean sheet of
paper. It is completely new, down to the last detail. No other car in this
segment is as expressive as the new A-Class”
Roland Folger of Mercedes-Benz Malaysia and daughter Charlotte
Kee Hua Chee, Roland Folger MD of Mercedes-Benz Malaysia, Charlotte Folger and Soren Ravn MD of Carlsberg Malaysia
He added, “The A-Class is the sporty Mercedes
among the compact segment. It's the right product at the right time - and has
tremendous potential to tap into new target groups and markets.”
Dato Nancy Yeoh, President and CEO of STYLO
International quoted, “Said to be created for the urbanite who is stylish, tech
savvy and understands design and structure, the FGP is the ideal event to
launch the A class. I believe Stylo FGP is all that epitomes the A class and
its clientele. The partnership sync is amazing as I see a whole wide variety of
appreciative men and women who not just want style but understand
innovativeness when driving an A class when it is launched later this year.”
The night was not all about car and short in
fashion as it had designers representing the Asia Fashion Week & Rainforest
Fashion Initiative showcasing their designs soon after the soft launch. Dominique
Chan and Nurita Harith of MODA opened the show, followed by Alex Yap of YODA
and Wanpa & Hazree Wahid of BDA. The Asian Designers Showcase soon after
included designers from the Asian Fashion Inc pool namely Depression
(Singapore), Nikicio (Indonesia), Sue Comma Bonnie (South Korea), Vikas Dayal
(India),Chand3lle (Hong Kong), Palasak (Thailand), JC Buendia and Em Mariano
(Phillippines). The designs showcased each country and its designers in their
limitless best in terms of structure, colours, creativeness and
distinctiveness.
After the show, the after party continued with a
Barbie and Ken theme with Justin Yap & Syomir Izwa of MODA showing Barbie
creations while Bon Zainal brought on the Kens. To complete the look, Shawn
Cutler created amazing hair designs inventing the quintessential “live” Mattel dolls
. The “models” of the night drew excited gasps from the crowd as they strutted
the runway as modern day and conventional Barbie and Kens.
STYLO International was
set up to create fringe events to support world class Omotorsport activities in
the region. Motorsport activities have seen tremendous jump in Asia as it is
the sports of choice for the affluent male; the same way affluent females
covert couture fashion. Hence, the use of fashion as the excuse for this
stylish fringe activity. STYLO is
essentially a Malaysian slang for the word ‘style’. The ‘O’ in STYLO denotes that fashion evolves in a
circle.
Princess Dr Becky Leogardo and Kee Hua Chee
She in Michael Ong and he in Eric Choong
Janina Sleminova and Dato Nancy Yeoh
Princess Dr Becky Leogardo and Dato Nancy Yeoh
Kee Hua Chee looking like cyber soldier in Eric Choong, Princess Dr Becky Leogardo in Michael Ong and Dato Nancy Yeoh
Terrific 3some
Princess Dr Becky Leogardo and Timothy Chen of Asia Fashion Inc
Top models Daren Lee and gf Agnes Tan
Daren Lee and gf Agnes Tan. Both are leadingf models
Daren Lee and Kee Hua Chee
Top model, talent director and fashion show producer Daren Lee of Production D and Kee Hua Chee
Agnes Tan flaunting a flawless, sexy back in a Dominique Chan redcarpet gown
Zahida Rafik in Anne Fontaine and friend
Zahida Rafik, Princess Dr Becky Leogardo and friend
Kee Hua Chee joins in
Business entrepreneur Matthew Nekvapil and 2 Filipinas
Kee Hua Chee in spectacular bling by Nathasit of Bangkok
Nilou and Jenny Loh of Steps Ahead
Kenny Loh of Lord's Tailor and ex-Italian ambassador to Malaysia HE Folco
Roland Folger and daughter Charlotte
Father and daughter
Princess Dr Becky Leogardo and Roland Folger
Good looking guests
Good lookers
Nice
Orson Wong
Orson Wong, former boss of Act One Model Studio and Kee Hua Chee who never owned any business
Nathasit from Thailand made sure no one could out-bling Kee Hua Chee in jewels!
Hotties
I love my Thai shoulder accent by Eric Choong
My Chiangmai bag was a hit
Kenny Loh, Jenny Loh, Princess Dr Becky Leogardo and Kee Hua Chee
Roland Folger MD and CEO of Mercedes-Benz Malaysia making his welcome speech
END OF PART 1 OF DAY 2
Princess Dr Becky Leogardo and Kee Hua Chee
She in Michael Ong and he in Eric Choong
Janina Sleminova and Dato Nancy Yeoh
Princess Dr Becky Leogardo and Dato Nancy Yeoh
Kee Hua Chee looking like cyber soldier in Eric Choong, Princess Dr Becky Leogardo in Michael Ong and Dato Nancy Yeoh
Terrific 3some
Princess Dr Becky Leogardo and Timothy Chen of Asia Fashion Inc
Top models Daren Lee and gf Agnes Tan
Daren Lee and gf Agnes Tan. Both are leadingf models
Daren Lee and Kee Hua Chee
Top model, talent director and fashion show producer Daren Lee of Production D and Kee Hua Chee
Agnes Tan flaunting a flawless, sexy back in a Dominique Chan redcarpet gown
Zahida Rafik in Anne Fontaine and friend
Zahida Rafik, Princess Dr Becky Leogardo and friend
Kee Hua Chee joins in
Business entrepreneur Matthew Nekvapil and 2 Filipinas
Kee Hua Chee in spectacular bling by Nathasit of Bangkok
Nilou and Jenny Loh of Steps Ahead
Kenny Loh of Lord's Tailor and ex-Italian ambassador to Malaysia HE Folco
Roland Folger and daughter Charlotte
Father and daughter
Princess Dr Becky Leogardo and Roland Folger
Good looking guests
Good lookers
Nice
Orson Wong
Orson Wong, former boss of Act One Model Studio and Kee Hua Chee who never owned any business
Nathasit from Thailand made sure no one could out-bling Kee Hua Chee in jewels!
Hotties
I love my Thai shoulder accent by Eric Choong
My Chiangmai bag was a hit
Kenny Loh, Jenny Loh, Princess Dr Becky Leogardo and Kee Hua Chee
Roland Folger MD and CEO of Mercedes-Benz Malaysia making his welcome speech
END OF PART 1 OF DAY 2
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