Tuesday, April 30, 2013

SK-II MALAYSIA CELEBRATES 15 YEARS OF CRYSTAL CLEAR SKIN WITH LEE SINJE AND FAUZIAH LATIFF

KEE@FSWMAG.COM
FOR MEN WHO WONDERED IF SK-II WORKS FOR THEM, TRUST ME, IT DOES!
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This is the bottle that contains what users declare as 'miracle water'!


I have been using SK-II for the last dozen years, long before SK-II Men was introduced last year!

Pitera, being a naturally occurring biological compound, does not recognise women or men's skin since human skin is of course similar regardless of race and sex! So Pitera works on all skin though SK-II was originally meant for the fairer sex! But any men using this Miracle Water aka SK-II Facial Treatment Essence can enjoy its benefits which amazingly accumulate over time so the longer you use it, your skin becomes better on an on-going basis!

No wonder SK-II had plenty of reasons to smile and celebrate after 15 radiant years in Malaysia! 

Mind you, we are a bit late as SK-II's Pitera was discovered and marketed some 30 years ago and SK-II only entered the Malaysian market 15 years later!

The reason? At that time, there was not enough Facial Treatment Essence! It was until Proctor & Gamble took over that production increased and SK-II's domination has been unstoppable since!
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3 radiant beauties; Fauziah Latiff the singer, Lee Sinje the actress and Ellie Xie country CEO for Malaysia and Singapore cutting SK-II's 15th birthday cake
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Terrific 3some; Fauziah Latiff and Lee Sinji showing the special SK-II commemorative jewellery set from Ellie Xie
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Brand ambassadors Fauziah Latiff and Lee Sinje, Ellie Xie country CEO for Malaysia and Singapore and Jenny Chew sales director
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Holding their precious skin elixir
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Lee Sinje sharing her true story on the efficacy of SK-II since she started using it 6 years ago and how time has stood still since! Special performance by SK-II Malaysia brand ambassador Fauziah Latiff.jpg
Fauziah Latiff giving a sterling performance at Gala Dinner




SK-II Malaysia Celebrates 15 Years of CRYSTAL Clear Skin in Malaysia
SK-II Global Brand Ambassador, Lee Sinje, Fauziah Latiff and SK-II loyal users pay tribute to SK-II through ‘My Skin Is My Proof’ Showcase


Prestige skin care brand SK-II, celebrated its 15th year of business in Malaysia recently by holding a special 15th Anniversary showcase exhibition entitled ‘My Skin Is My Proof’.  This special exhibition celebrating 15 years of crystal clear skin in Malaysia chronicled SK-II’s rich heritage and scientific breakthroughs in skin care, in addition to showcasing the skin transformations of its brand ambassadors, Lee Sinje and Fauziah Latiff over the years and the testimonials of loyal SK-II users who have experienced the miracle of Pitera™,  SK-II’s signature ingredient that is proven to shift all 5 dimensions of skin texture, radiance, firmness, spot control and wrinkle resilience to crystal clear.

Ellie Xie, Country CEO of Procter & Gamble Malaysia & Singapore commented:

“We are extremely delighted and honored to welcome home again, Malaysia’s own global SK-II brand ambassador, Lee Sinje, to commemorate this historical milestone in the history of SK-II in Malaysia.

“Since Pitera’s™ chance discovery over 30 years ago by SK-II scientists in a sake brewery in Japan, SK-II has remained committed to combine this miracle of nature with breakthrough science. And today, we have come together to celebrate 15 years of miracle transformations that SK-II has brought to women in Malaysia.”

“For over 30 years, SK-II Facial Treatment Essence or ‘Miracle Water’ as it is affectionately known to SK-II users worldwide, has been SK-II’s number one selling product in the range and has not changed in formulation since its inception. And its efficacy has helped it achieve its reputation as a true beauty icon,” Ellie added.

“SK-II Malaysia has developed by leaps and bounds since its first counter opened in Malaysia 15 years ago.  And today it is not only sold over 52 counters throughout Malaysia but has also expanded its product range to include a best-selling line-up for men called SK-II MEN. Indeed, I am proud to say that Malaysian men too can now have crystal clear skin which is the new measure of a man.

“With this showcase called ‘My Skin Is My Proof’, we celebrate the miracle transformation experienced by our passionate SK-II ambassadors, Lee Sinje and Fauziah Latiff over the years and also 16 loyal SK-II users who have voluntarily showcased their skin as proof of this transformation to crystal clear skin.  In addition, we are also highlighting SK-II’s unique heritage and technical evolution in producing award-winning world class skin care products and the skin miracles we will continue to discover in future,” Ellie concluded.

SK-II global brand ambassador, Malaysian-born Lee Sinje, said:

“I am extremely honored to be back in Malaysia to take part in SK-II Malaysia’s 15th Anniversary celebrations and to share SK-II’s amazing range of products that helps our skin become crystal clear. 

“I have been using SK-II for the last six years and I am very, very happy with it.  As you can see from my photos, my skin is my proof of how effective SK-II is.  It makes my skin translucent and my face looks rosy with smooth and crystal clear skin. I feel confident even when I do not wear any make-up during a movie shoot. This is truly amazing! No wonder it’s called the ‘Miracle Water’. It was love at first sight all those years ago and SK-II still works beautifully for my skin after all these years.

“In fact the longer I use SK-II, the better I feel my skin has become.  So my advice to women out there is to start taking care of your skin when you are young.  There is a misconception that SK-II is for older women but the fact is, the younger you start, the greater your skin results,” Sinje added.

In a recent breakthrough study by SK-II, the science of what perfect skin actually is and how it can be defined can now be revealed. The 10 year longitudinal ‘AKITA’ study has defined that successful ageing is achieved by maintaining smoothness, firmness, texture, wrinkles and skin tone – the five dimensions of crystal clear skin* .

The AKITA study has enabled SK-II to scientifically demonstrate what successful skin ageing looks like and how to measure it. Using this study and 35 years of SK-II research, SK-II has been able to prove how its ‘miracle’ ingredient Pitera™ can successfully shift the 5 dimensions to achieve crystal clear skin”. Pitera™ comprises a potent combination of over 50 essential skin nutrients. This composition enables delivery of a comprehensive range of benefits, so skin’s appearance is improved across all 5 dimensions.

The SK-II Facial Treatment Essence is packed with over 90 percent of the powerful Pitera™. Designed to be used twice a day in the morning and at night, SK-II Facial Treatment Essence acts on all 5 dimensions essential to crystal clear skin to help women achieve beautiful skin at any age.

The SK-II Malaysia 15th Anniversary exhibition showcased the rich history of SK-II and the science behind it whilst displaying the ‘My Skin is My Proof’ photo gallery which is a pictorial record of the skin life journey of Lee Sinje, Fauziah Latiff and testimonials from the brand’s celebrity brand ambassadors and loyal SK-II users in Malaysia who have experienced the miracle of SK-II.

A Grand Anniversary dinner was also hosted after the event to commemorate SK-II’s successful 15 years in Malaysia where invited guests were treated to a sumptuous meal and first class entertainment by Fauziah Latiff.  

Additionally, in conjunction with SK-II’s 15th Anniversary in Malaysia, SK-II is giving away a limited edition Swarovski Elements Jewelry set (worth RM299) for purchases above RM1,500 which includes a bottle of SK-II Facial Treatment Essence.
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SK-II loyal user Cathy Siew (right) receiving token of appreciation from Ellie Xie, country CEO of Malaysia and Singapore
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Loyal user Carrie Law getting her just desserts from Ellie Xie
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Ellie Xie and Lee Sinje with SK-II top retailers which include Parkson of course
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Men in black, red and a bit of bling
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Guests at gala dinner
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Guests at gala dinner

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Just look at their glowing skin! Just like mine!

About SK-II
For more than 30 years, SK-II has touched the lives of millions of women around the world by helping them to “Live Clear” through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands.  These hands were in constant contact with the sake fermentation process.  It took years of research for scientists to isolate the miracle ingredient PiteraTM, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with PiteraTM has become a special secret shared by celebrities such as Cate Blanchett, Lee Sinje, Fauziah Latiff and women around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity.  A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the Facial Treatment Essence, Stempower and Cellumination Essence EX. For the latest news and in-depth information about SK-II, please visit www.sk-ii.com.my


*About AKITA Study
Led by Dr. Kukizo Miyamoto, Principal Scientist, Research and Development, P&G Beauty, Japan, the Akita Study took place in Japan and involved 108 Japanese females between the ages of 15 to 76.

Using a series of advanced technical equipment and skin counseling tools, SK-II scientists measured the quality of participants’ skin condition over the course of ten years, from 1999 to 2010. The skin changes were benchmarked against an overall score developed by SK-II that distinguishes the successful and unsuccessful ‘BIO-Shift™’ of skin. 







SK-II GLOBAL BRAND AMBASSADOR BIO


Lee Sinje
SK-II Global Brand Ambassador
Discovered by director Sylvia Chang in a newcomer contest when she was a high school student, Malaysian-born Lee Sinje has since gained recognition as a serious actress with a penchant for playing physically and emotionally challenging roles.   

Sinje released her first album in 1996.  After releasing a couple of albums, she made the decision to make the transition from singing to acting, driven by her passion for acting.

Sinje made her debut as an actress in 1999 and in 2001 won the Piper Heidsieck New Talent Award at the Berlin Film Festival for her first movie “The Betel-Nut Beauty"The Eye was her mainstream breakthrough, and her performance in the movie resulted in three Best Actress wins at the Golden Horse Awards, Hong Kong Film Awards and Golden Bauhinia Awards in 2002 and 2003.  In 2006, she received three Best Actress nominations for her performance in “Re-cycle”. In 2011, her movie “Sleepwalker” was selected as a competing film at the 24th Tokyo International Film Festival.

Despite her busy schedule, Sinje devotes much of her time to help those in need. With three other close friends in the entertainment circle, Gigi Leung, Valen Hsu and Charlie Yeung, Sinje founded the Little Yellow Flower Foundation, an organization that helps underprivileged children by providing them with moral support as well as the means for proper education. Little Yellow Flower started a nutritious lunch and tuition program, and from 2010 till now, more than 40 children have been taken care of. This program is on-going.

She is also involved in the Hope Education Foundation and is a life-time volunteer of World Vision.  She is particularly passionate about the organization’s child sponsorship program.

Besides acting, Sinje is also passionate about design and art. In November 2011, she held her first solo painting exhibition “Hums – Lee Sinje Solo Exhibition” at Taipei Keng’s Art Gallery. There were more than 10 art pieces featured including paintings and video installations. Her exhibition received extensive interest from both media and art collectors.

In 2010, she founded the fashion brand CACAC and in 2011, unveiled Cacac City Romance, the first collection she designed.

Sinje spent close to six months to shoot her next movie project, Inferno 3D. Inferno 3D is the first 3D fire disaster movie with a budget of over 1 billion RMB. The movie will be released in Oct 2013.

Sinje was appointed SK-II’s Global Brand Ambassador in 2008, and has been the brand’s loyal user for six years now. As she puts it, “It was love at first sight all those years ago – and SK-II still works beautifully for my skin”.