MEN DESIROUS OF DELETING FROWN LINES, CROW'S FEET, WRINKLES AND SAGGY, COARSE, LEATHERY SKIN MUST TRY KIEHL'S NEW MEN'S ABTI-AGING MIRACLE IN A BOTTLE!
At RM 140 it is not cheap but worth every ringgit as you start to delete the age lines so your complexion looks as radiant and fresh like mine!
KIEHL’S NEW MEN’S ANTI-AGING FORMULA
Introducing Facial Fuel “Heavy
Lifting”
Firming, Lifting, Anti-Wrinkle
Moisturizer for Men
RM 140 FOR 50ML
March 2013, New York, NY –
After over a century listening to the needs of its customers, Kiehl’s Since
1851 continues this tradition with the introduction of Facial Fuel “Heavy Lifting” Firming,
Lifting, Anti-Wrinkle Moisturizer for Men. The latest introduction to
Kiehl’s popular Facial Fuel franchise, “Heavy Lifting” is a clinically-proven
anti-aging treatment specifically formulated for men’s thicker, coarser skin.
“Men are from Mars. Women are from Venus”
–John Gray, Ph. D, best
selling author
Men have 2 good
friends. Women have 7 best friends. Men
can complete their complete fall wardrobe shopping in 3 clicks of a mouse. Women will take 2 months, 3 shopping
excursions, 4 sample sales and 5 returns to get it right. “Men
and women must be from different planets”.
Not exactly but men do take a different approach than women to nearly
everything in life.
That difference
extends even to their skin physiology and even their skincare routine. Men want
to look good, professional, successful, youthful and healthy, yet men won’t use
4-8 products to get there. Men want
easy-to-use, multi-tasking, yet easy to understand products with ingredients
they’ve heard of – and they want to see tangible results. No matter how
advanced marketing to men has become, men demand simple solutions that are to
the point and results oriented.
“At
Kiehl’s, we have been focused on the needs of our male customers for
decades--particularly since the introduction in the 1970s of our White Eagle
Shave Cream, a longtime customer favorite,” states Cammie Cannella, Vice President of Global Education and Customer
Relations. “Over the years, we have
garnered a reputation for developing products for men that meet the unique
needs of their skin. Even today, as men have become more sophisticated in their
skincare routines, increasingly demanding better results from the products they
choose, they appreciate the fact that there’s no hype around our products. We
create our formulas for men first and foremost to work, and ultimately to be
both simple to use as well as easy to incorporate into a regimen.”
Kiehl’s, a pioneer in
men’s skincare,
continues to meet a man’s
very specific skincare needs
With nearly 50
years of experience formulating products that meet the unique needs of a man’s
skin, Kiehl’s chemists are true experts in developing skin care that delivers
the superior results for today’s more sophisticated man.
Facial
Fuel “Heavy Lifting” Firming, Lifting,
Anti-Wrinkle Moisturizer for Men is a
dual-action anti-aging formula to battle the aging skin of men. This formula begins with a first, very
important action – gentle, yet thorough exfoliation to clear away
surface layer debris. Utilizing LHA Exfoliating Actives to break away
surface layer debris on men’s tougher, thicker skin, this step not only immediately
improves dull looking skin, it allows for the second action - lifting
and firming to occur more effectively.
Utilizing Linseed Extract in the second action, a proven lifting and firming
powerhouse, the formula deeply penetrates skin to strengthen and fortify its
underlying layers for overall more youthful looking skin.
Walao, see the difference!
“At Kiehl’s, we have long recognized that men’s skin
is different than women’s skin in several important ways,” states Dr. Angelike Galdi,
Kiehl’s Head Chemist and AVP of Research and Innovation. “A man’s skin is not only
thicker, but tends to be oilier. And, men tend to subject their faces, in
particular, to more damaging forces, be it shaving, overexposure to UV or a
simply more rugged lifestyle. To assure
optimal efficacy in an anti-aging formula, we needed to formulate this product
with these male-specific factors in mind.”
To develop the
most effective anti-aging product for a man’s unique needs, Kiehl’s chemists took
a very focused approach throughout the development process:
Men’s skin is
thicker, with 25% more collagen. This thickness
impacts the way men’s skin ages – more slowly at first, but displaying deeper
and more pronounced wrinkles later. This
thickness also impacts how effective an anti-aging moisturizer can be. To master this challenge, proper exfoliation
within this moisturizer was key. This
unique step allows for the second action - lifting and firming, to occur more
effectively.
Considering that
a man’s skin is subject to more damage, from exposure to UV,
environmental pollutants and daily shaving, men require a product that is able
to act on wrinkles while decreasing any inflammation and free radicals on the
skin. Kiehl’s Heavy Lifting is power
packed with Caffeine, known to decrease puffiness and Vitamin C, a
well-documented antioxidant. The results
– youthful, healthier looking skin.
Finally, a
man’s skin is oilier and tends to sweat more. This common issue causes many men to shy away
from hydrating for fear of adding more oil.
Kiehl’s chemists formulated this product with glycerin, known for its
ability to absorb moisture without any greasiness or added oily
appearance.
Clinically-proven results
+
Sophisticated male
consumers salute significant results!
To provide a more "real life", male-specific,
comprehensive evaluation of skin improvement, the chemists at Kiehl’s utilized
an all-new scientific measurement method – Strong
Skin Score, a parameter defined as an average of the following: Firmness, Pinch Recoil and Skin Density
Scores.
After first application, subject’s Strong
Skin Score improved immediately by 3.9%. After 4 weeks of continuous usage,
Strong Skin Score improvement accelerated, reaching 8.6% - more than double the
improvement.
Significant improvement was also
demonstrated on more stubborn signs of aging. In 4 weeks:
- Brow Furrow fine lines improved 19.1%
- Marionette Line improved 16.8%
- Forehead fine lines improved 15.4%
- Overall sagginess improved 5.3%
- Overall skin roughness improved 9.5%
Consumer result shows in 4 weeks:
-
96% consumers agree skin feels
hydrated / moisturized
-
88% consumers agree skin
appears smoother
-
85% consumers agree skin
appears firmer / tighter
-
81% consumers agree skin
appears lifted
Potent age-defense
complex:
Facial Fuel “Heavy Lifting” contains a
potent, natural complex to infuse skin with energy and reinforce skin age
defenses for more effective anti-aging results.
Ingredient Glossary:
Capryloyl Salicylic Acid (LHA)
Provides targeted
exfoliation, helps smooth imperfections on the skin, improves dull looking
skin, allows for better penetration of Linseed Extract, tightens and cleans pores.
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Linseed Extract
Linseed extract is extremely
high in omega-3 fatty acids, B vitamins, potassium, lecithin, magnesium, fiber,
protein and zinc, which gives it strong anti-aging capabilities to reduce
wrinkles and increase firmness.
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Glycerin
This humectant draws
moisture from the air to increase immediate and prolonged hydration; helps
skin regain its suppleness and smoothness.
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CAFFEINE
Caffeine is a
naturally occurring substance obtained as a by-product of decaffeinated
coffee; known for its stimulating properties. In facial skincare, it is used
to energize and reduce dullness on the skin.
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Vitamin C
A well known
antioxidant that helps to neutralize free radicals involved in skin aging,
increasing the cell turnover process to reveal skin’s natural radiance
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Kiehl's was founded as an
old-world apothecary in New York's East Village neighborhood. Its unique,
extensive background represents a blend of cosmetic, pharmaceutical, herbal,
and medicinal knowledge developed and advanced through the generations.
Dr. Angelike Galdi
Kiehl’s Head Chemist, Assistant Vice President of
Research & Development
Dr. Angelike Galdi is the Head Chemist, Director of Research &
Development for Kiehl’s Since 1851. She is an award-winning chemist
specializing in skincare and suncare formulations and has helped develop nine
breakthrough patents in the beauty industry.
Dr. Galdi attended Rutgers University where
she received her Bachelor’s in Chemistry and her Masters in Biochemistry.
Subsequently, Dr. Galdi received her doctorate at St. John’s University in the
Pharmaceutical Sciences and Cosmetic Science Program.
In 1998, Dr. Galdi received the Young
Scientist of the Year Award from the Society of Cosmetic Chemists. In 2002, Dr.
Galdi was named honoree for the Tribute to Women and Industry from the YWCA of
Central New Jersey.
Most recently, Dr. Galdi presented her
research at the prestigious American Academy of Dermatology Leadership Meeting
to top specialists from around the world.
Cammie Cannella
Kiehl’s Vice President of Education and
Customer Relations, Worldwide
Cammie Cannella is the Vice President of
Global Education Development for Kiehl’s Since 1851. She oversees the
educational curriculum for Kiehl’s Customer Representatives, sales force and
corporate employees in Kiehl’s stores and offices around the world. Kiehl’s Customer Service model has
recognized across business industries and year after year in the media, as a
model program – a feat Kiehl’s attributes to Cammie and her team.
Cammie’s career with Kiehl’s Since 1851
began more than a decade ago at the original Kiehl’s Flagship store in New York
City.
Cammie, who is described by her co-workers
as both eloquent and dynamic, also serves as “the face of Kiehl’s” through her
position as the company’s official spokesperson, a title she has held for over
15 years. Of her role as company
spokesperson, Cammie says that she relishes the opportunity to share with
others the rich traditions and distinguishing values that Kiehl’s represents.
Available
at all Kiehl’s stores in Malaysia: KLCC,
Pavilion, Bangsar Shopping Complex, Mid Valley Mega Mall, Empire Gallery
(Subang), One Utama, Sunway Pyramid, Gurney Plaza (Penang), One Borneo
Hypermall (Kota Kinabalu) & The Spring Mall (Sarawak). Visit our website at
kiehlstimes.com.my
# # #
[1] 50 participants; Males, 35-60 yrs. of age , all skin types (normal,
oily, dry, combination); 50% Self perceived sensitive skin; all ethnicities
(Fitzpatrick I-IV).
1 comment:
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