SK-II's new Secret Key as 'SK' stands for 'Secret Key' though this particular essence is in collaboration with Max Factor which is also owned by SK-II's parent company Proctor & Gamble (known universally as P&G)
SK-II AMBASSADORS BOTH OLD AND NEW VISITED JAPAN RECENTLY TO RE-DISCOVER THE MIRACLE OF PITERA WHICH IS REGISTERED AND OWNED BY SK-II SO ALL PROPRIETARY/INTELLECTUAL RIGHTS ARE EXCLUSIVE ONLY TO SK-II.
A SURVEY ASKING 100 OF ASIA'S BEAUTY EDITORS FROM LEADING MAGAZINES WHICH BEAUTY TREATMENT THEY FAVOURED RESULTED IN THE SAME ANSWERS---SK-II!
I OF COURSE HAVE BEEN USING SK-II FOR THE LAST 10 YEARS WHICH EXPLAINS WHY I CONTINUE TO LOOK 28 THOUGH I AM, AHEM, SOME YEARS OLDER!
I USED THE ORIGINAL SK-II MEANT PRIMARILY FOR WOMEN THOUGH NOW THERE IS AN EXCLUSIVE SK-II RANGE FOR MEN.
My theory is that Pitera the miracle compound cannot tell the difference between a male or female skin and should be able to work its magic on any skin. And I am right! Of course some men may prefer using SK-II Men but personally it makes no difference.
The only difference is that your skin continues to look brilliant!
Anyway SK-II invited its ambassadors to re-discover Pitera and Kaori Momoi the brand's longest serving Japanese ambassador played host to everyone.
Malaysians can now take part in a contest and win a trip to Japan for 2 persons for a week worth RM 22,000! Best of all, no purchase required! Just have your skin analysed for free and you get 1 form. Buy a SK-II product and get 3 extra forms so you now have 4 chances to win! There are 9 consolation prizes of SK-II coffret worth RM 2,616 each! And to think I had been buying without any contests but it was worth it as just look at me now!
Kate Bosworth was particularly welcomed as SK-II's newest ambassador and looked simply divine with radiant complexion.
American actress, model and singer Kate Bosworth is the newest ambassador for SK-II. She appeared in Superman Returns, Blue Crush, Young Americans, Beyond the Sea, The Rules of Attraction and Wonderland. She was the gf of Orlando Bloom for 3 years till 2005 and is now engaged to American actor Michael Polish. She has youth on her side as she is 30 but you should start using SK-II from 25 onwards! So you will always look divine!
SK-II’S BRAND AMBASSADORS REDISCOVER THE MIRACLE OF
THE ONE AND ONLY PITERA™
Hosted by the Brand’s Very
First Ambassador Kaori Momoi, Celebrities Lim Soo Jung,
Kate Bosworth Go on A
Journey to Learn the Story behind SK-II’s Signature Ingredient
SK-II brand ambassadors were recently invited on a unique discovery
experience of the one and only Pitera™ in the first-ever Discovery Tour hosted
by the prestige skincare brand’s longest-standing ambassador Kaori Momoi in Japan.
Following the journey that led to SK-II’s discovery of its signature
ingredient, loyal celebrity users Lim Soo Jung, Jeab Sopidnapa, Susan Bachtiar
and Kate Bosworth – the brand’s newest face – traced the story of Pitera™ from
its origins to latest findings.
Kaori Momoi the longest serving ambassador from Japan and she looks like 45 and she is 61! Momoi has appeared in Memoirs of a Geisha, The Yellow Handkerchief, The Ramen Girl and Hong Kong Confidential
Susan Bachtiar is an Indonesian presenter, model and actress. This Catholic teaches English when not taking centrestage. She is 40 and of course looks a decade younger
Korean actress Lim Soo Jung looks so good she had photos taken for Singles magazine WITHOUT make-up! All due to SK-II!
SK-II's new ambassadors Susan Bachtiar of Indonesia and Jeab Sopidnapa Chumpani of Thailand. The Thai celebrity has been using SK-II for 9 years even before she became ambassador
Kaori Momoi the longest serving ambassador from Japan and she looks like 45 and she is 61! Momoi has appeared in Memoirs of a Geisha, The Yellow Handkerchief, The Ramen Girl and Hong Kong Confidential
Susan Bachtiar is an Indonesian presenter, model and actress. This Catholic teaches English when not taking centrestage. She is 40 and of course looks a decade younger
Korean actress Lim Soo Jung looks so good she had photos taken for Singles magazine WITHOUT make-up! All due to SK-II!
SK-II's new ambassadors Susan Bachtiar of Indonesia and Jeab Sopidnapa Chumpani of Thailand. The Thai celebrity has been using SK-II for 9 years even before she became ambassador
A
Chance Observation
A
story that began over 30 years ago, Pitera™’s discovery stemmed from a chance
observation of the soft, youthful hands of elderly sake brewers. At the
Event Hall of Kobe Shushinkan Brewery which has over 250 years of heritage in sake
brewing, the brand ambassadors heard this unique story from Takashi Yoshii,
one of the scientists from the original research team.
Also
known as the “Master of Pitera™”, Takashi Yoshii recounted his personal version
of how SK-II chanced upon the precious ingredient: starting from the team’s
vision to uncover a new ingredient to the chance observation at a sake brewery
to the research into hundreds of yeast strains and fermentation conditions.
Off
the back of Pitera™’s discovery, SK-II’s Facial Treatment Essence was born. On
display was the very first bottle of the iconic essence – the bottle that
launched a brand new category of beauty essences when it was introduced in
1980.
Also
on the theme of discovery, the brand’s very first ambassador Kaori Momoi shared
passionately about her personal story of discovering SK-II and Pitera™. A loyal
SK-II user for over 20 years, she highlighted the miracle moments in her
journey with Pitera™ that have kept her so devoted to the brand.
A
Precious Miracle
Pitera is derived from this used to brew sake!
Pitera™’s
delicate balance of minerals, amino acids, vitamins and organics is so close to
the skin’s Natural Moisturising Factors that we are born with, which is one of
the very qualities that make it so precious and one of its kind. The brand
ambassadors got hands-on at the Kobe Innovation Center, the research and
development think-tank of P&G, as they learnt more about Pitera™’s unique
qualities.
Through a series of simple demonstrations led by Taro
Yamaguchi, Scientific Communication Manager, SK-II Global, and scientific
experts Hiroyuki Kudoh, Xianghong Yan and Akiko Nakajima, the ambassadors
experienced first-hand the multiple benefits of Pitera™ and its action on skin.
A
Power like No Other
Since
it was discovered by researchers in 1970s, Pitera™ has earned a reputation as a
powerful ingredient for skin, transforming it across multiple dimensions to
crystal clarity. Facial Treatment Essence is the only essence with the highest
concentration of Pitera™, at over 90 percent.
SK-II
goes to great lengths to ensure every drop of Pitera™ produced is of the same,
optimal quality, as the brand ambassadors discovered. A perfectly controlled
process – essentially unchanged for over 30 years – and stringent protocols are
designed to provide only the most ideal environment to cultivate the natural
derivation of Pitera™, a testament to the uncompromising dedication that goes
into crafting this precious ingredient.
The
Discovery Continues
As
part of SK-II’s ongoing and intimate dialogue on skin, the luxe skincare brand
also delved into its latest research discoveries. For that, the groundbreaking
Akita Study, a first-of-its-kind research that traced the skin biology of over
100 women across a decade, was the focal point.
SK-II
Principal Scientist Dr. Kukizo Miyamoto who spearheaded the research also
revealed new findings that proved a four-step Pitera™ regimen can reset the
clock and deliver crystal clear skin. With sunscreen and three key products
from each of SK-II’s core boutiques, the 86 women who participated in the study
had shown visible improvements of up to 90 percent across the dimensions of
texture, radiance, firmness, spot control and wrinkle resilience within a year.
The
Akita Study comes as part of SK-II’s continued commitment to deliver on its
promise of crystal clear skin, a vision that Markus Strobel, Vice President,
Global SK-II, reiterated during an intimate luncheon with the brand’s
ambassadors. Joined by nearly 100 top beauty editors and guests from across the
world, the ambassadors toasted to redefining the future of women’s skin through
new discoveries.
The
SK-II Japan Discovery Contest
As
part of SK-II Malaysia’s 15th Anniversary celebrations this year,
you can now enter the SK-II Japan Discovery Contest where the grand prize is a 7
day/6 night holiday to Japan that includes visits to Tokyo, Osaka and Kyoto,
worth over RM22,000 for two persons. Running from 1 July 2013 until 31 August 2013,
contest forms can be obtained upon completion of a skin analysis at any SK-II
counter nationwide. If you purchase a
bottle of SK-II Facial Treatment Essence of any size, you will receive three
additional contest forms. Just answer a few simple questions and complete a
slogan, and you will be in the running for this spectacular prize or nine other
consolation prizes of a special SK-II Best of the Best coffret set worth RM2,616
each. So visit your nearest SK-II
counter for a complimentary skin analysis with the brand’s unique Magic Ring and
participate in the SK-II Japan Discovery Contest. Terms and conditions apply.
About SK-II
For more than
30 years, SK-II has touched the lives of millions of women around the world by
helping them to “Live Clear” through the miracle of crystal clear skin and
life. The fascinating story behind SK-II began at a sake brewery in Japan,
where scientists noticed the elderly workers had wrinkled faces, but
extraordinarily soft and youthful-looking hands. These hands were in constant contact with the
sake fermentation process. It took years
of research for scientists to isolate the miracle ingredient PiteraTM,
a naturally-derived liquid from the yeast fermentation process. Since then,
SK-II with PiteraTM has become a special secret shared by
celebrities such as Cate Blanchett, Lee Sinje, Fauziah Latiff and women around
the world, transforming skin along the five dimensions of texture, radiance,
firmness, spot control and wrinkle resilience critical to crystal clarity. A leading skincare brand in 13 markets, SK-II
continues to deliver the transformative power of crystal clear skin and life
through well-loved products including the Facial Treatment Essence, Stempower
and Cellumination Essence EX. For the latest news and in-depth information
about SK-II, please visit www.sk-ii.com.my
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