Dusit International
Launches New Premium Hotel Brand: Dusit Devarana
Ending
the year on a strong note, leading Asian hospitality group Dusit
International announces the launch of a new premium hotel brand, Dusit
Devarana, fulfilling the needs of a new segment for the group.
Catering to the discerning, high-powered sophisticate looking for a more
experiential stay, Dusit Devarana leverages on Dusit International’s rich
cultural heritage and history of gracious hospitality to offer an intimate
sanctuary experience. The brand aims to provide one-of-a-kind resorts that
provide an escape from the everyday world – a sense of renewal; a renaissance
of the mind.
“The Dusit Devarana brand caters to those looking for a truly multisensory
experience across all touch points; design that goes beyond the visual and
service that goes beyond the extra mile,” says Mr Gerrit Kruger, Director of
Branding and Loyalty Marketing, Dusit International. “The brand is highly
localised and service-driven. In fact, this is the common theme across all
the Dusit brands: gracious hospitality rooted in Thai traditions.”
“The Dusit Devarana brand compliments the existing core Dusit brands,” adds
Group Director of Development, Mr Rustom Vickers. “Dusit Thani hotels and
resorts typically have extensive facilities with larger room inventories, and
dusitD2 hotels are typically modern, boutique-style products aimed towards
those looking for affordable luxury. The Dusit Devarana brand now offers the
group another choice for partners who wish to develop hotels with us, and we
see great potential for the brand in 2014 and beyond.”
Alongside its Indian joint venture company Dusit Bird Group, Dusit hosted the
soft launch of its inaugural resort, Dusit Devarana New Delhi earlier this
year. Nestled amongst a thousand mature trees, Dusit Devarana New Delhi
offers guests an urban oasis in the heart of Gurgaon. Designed by renowned
architect Khun Lek Bunnag, Dusit Devarana New Delhi integrates art,
architecture and nature into one unique space.
Key to the Dusit Devarana New Delhi experience is the Lifestyle Executive,
akin to a personal butler. These highly knowledgeable individuals act at once
as concierge and executive assistant, ensuring the guest receives
personalised yet unobtrusive service during their stay.
Earlier in December, the company announced the Dusit Devarana Dianchi Lake,
Kunming resort in China, alongside its Chinese joint venture partners Dusit
Fudu Hotels and Resorts.
Located in the most biodiverse area of the country, Dusit Devarana Dianchi
Lake, Kunming will be set on the picturesque bank of Dianchi Lake and offers
an extensive hot springs experience. This will include a nano hydro revitalizing
pool, aromatic pools, therapeutic pools, jade and volcanic stone pools,
splash pools, a foot reflexology pool and hot stone relaxation room, all
complemented by Thai-inspired massage treatments of Dusit’s famed Devarana
Spa.
Additional locations planned for the Devarana brand include Hainan, China and
Jaipur, India.
Photo 1 – Dusit Devarana Pool View Room
The arrival court at Dusit Devarana New Delhi
Photo 3 – KIYAN Restaurant at Dusit Devarana New Delhi
Photo 4 – Presidential Suite at Dusit Devarana Dianchi
Lake, Kunming, China
Dusit International has more
than 60 years' experience in the hotel and hospitality field. Founded in 1949
by Honorary Chairperson Thanpuying Chanut Piyaoui, whose first hotel was the
Princess on Bangkok's New Road, Dusit International has since acquired a
unique portfolio of distinctive hotels, building upon Thai culture and
tradition to create a personalized welcome for all guests made distinctive
under the Dusit International brand promise; the delivery of an 'experience
that enlivens the individual spirit, no matter the journey’.
Dusit International comprises four hotel brands: Dusit Thani, dusitD2, Dusit
Princess and Dusit Devarana. It also operates Dusit Residences and its own
signature Devarana Spa.
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