Thursday, August 14, 2014

adidas@mygirls CELEBRATE SPORTING, HEALTHY AND GO-GETTING WOMEN IN MALAYSIA WITH ITS NEW COLLECTION OF SHOES AND CLOTHES

KEE@FSWMAG.COM

adidas #mygirls continues to celebrate the sporting passion of women in Southeast Asia
 Stellar cast of Malaysian personalities like  put together to inspire Malaysian girls across the nation

SHARIFAH SAKINAH, ATTILA HARON, SAZZY FALAK AND MEGAN TAN HAMMING IT UP IN ADIDAS GEAR

Kuala Lumpur, 13th August 2014 – adidas today announced the return of the #mygirls campaign, created by women for women that aims to provide inspiration, support and motivation while celebrating women and their passion for sports. This year’s campaign captures each ambassador in their home country leading and inspiring their girls to work together and go #allin for their pursuits.

The adidas #mygirls campaign explores the support, encouragement and competitive edge that girls give each other to help them unlock their full potential both in and out of the sporting arena. Sharifah Sakinah – actress and fitness enthusiast is featured as the Malaysian Ambassador.  She is also backed by adidas #mygirls personalities Atilia Haron, Sazzy Falak, Megan Tan and Elfira Loy, who together make a unique group of Malaysian girls that represent different personalities and age groups.

“The adidas #mygirls is back this season with an inspirational brand direction designed to celebrate the special bonds between girls and how they inspire one another to go ‘all in’. With an authentic, creative, fresh approach, adidas aims to inspire girls throughout the country with a campaign that features stories and personalities they can relate to. We are happy to be supporting our home girls which love life, people, music, fashion, sports and living healthy with the support from adidas #mygirls – Sharifah Sakinah, Sazzy Falak, Atilia Haron, Megan Tan and Elfira Loy”, said Samantha Chan, Brand Manager of adidas Malaysia.

The campaign also featured the adidas Women’s Sports Performance Fall/Winter 2014 collection which includes the unrivalled energy BOOST running shoes that comes with a stretch mesh upper, and is popular for its BOOST cushioning and flexible TORSION® system that provides unparalleled comfort, support and stability, delivering a unique running experience.

Other products were also featured in the campaign such as the Clima Training bra and the adidas Techfit tights, which also help make each workout session as comfortable as possible. Designed with a wide racer back and cross back straps to provide maximum support and fit, the Clima Training bra is perfect for medium to high intensity workout sessions such as dancing and running.

The adidas Techfit training tights are made with the superior climalite® fabric which sweeps perspiration away from skin. The techfit™ technology also focuses the muscles' energy to generate maximum explosive power, acceleration and long-term endurance.

“It’s great to see these amazing and inspiring women outfitted in some of our exciting new products and witness our latest innovations come to life,” said David Wong, Head of Marketing at adidas Malaysia.

Malaysian women across the nation can stand a chance to bag the awesome adidas Women’s Sports Performance FW14 collection by participating in a month long Instagram challenge hosted by Sharifah Sakinah along with all the adidas #mygirls personalities - Atilia Haron, Elfira Loy, Megan Tan and Sazzy Falak. The lucky winner earns herself a shopping spree worth RM5,000 at adidas along with her ‘girls’ who are entitled to a shopping spree of RM500 each.

The Instagram challenge, which kicks off Monday 18th August, is aimed at engaging Malaysian women in becoming active with adidas and  its girls. Malaysians keen to know more and take on the challenge can follow the adidas #mygirls on Instagram at the following handles Sharifah Sakinah (@fitnessakinah), Elfira Loy (@elfiraloy), Atilia Haron (@atiliaharon), Sazzy Falak (@sazzyfalak) and Megan Tan (@iemegan).

The adidas Women’s Sports Performance FW14 collection is now available at all adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens, Paradigm Mall and Empire Subang and supporting retail outlets nationwide.

***


About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.

PETER DAVIS WAS EMCEE FOR THE ADIDAS PARTY ON 13 AUGUST 2014 AT THE BEE AT PUBLIKA
PETER DAVIS IS A MUAY THAI AND MMA BOXER SO DON'T PLAY PLAYB WITH HIM
PETER DAVIS AND KEE HUA CHEE WERE THE MOST GORGEOUS GUYS THAT DAY
PETER DAVIS POINTS TO HIS SUPERIOR IN EVERY SENSE, KEE HUA CHEE
PETER DAVIS AND NOR SORAYA GHAZALIE
PETER DAVIS AND NOR SORAYA GHAZALIE
MEGAN FOX, I MEAN TAN
MEGAN TAN
MEGAN TAN, SHARIFAH SAKINAH AND ATILIA THE HUN I MEAN HARON
MEGAN TAN, SHARIFAH SAKINAH AND ATILIA HARON
NICE POSE
NICE
YUMMY
TEDDY BEARS ON THE TABLE
ANASTESIA AND KEE HUA CHEE STRIKE A POSE
SAZZY FALAK
SAZZY FALAK
CUTE AND SEXY
PETER DAVIS
PETER DAVIS
DANCE SHOW TO PROVE THE VERSATILITY AND COMFORT OF ADIDAS GARMENTS








MUST BE PAINFUL TO SPLIT, WONDER IF IT TEARS THE HYMEN










Q AND A WITH MEGAN TAN, SHARIFAH SAKINAH, SAZZY FALAK AND ATILIA HARON
PETER DAVIS WAS HOST BUT ALL THE MEN I KNOW WHO WEAR LEGGINGS ARE FLAMING FAGGOTS...STRAIGHT MEN WHERE GOT WEAR GIRL'S LEGGINGS? I ALWAYS HAVE MY SUSPICIONS...





SO NICE HIS MUSCLES
WONDER IF EVERY PART IS ROCK HARD?




















AT FIRST I THOUGHT SAZZY PUT HER HAND IN ATILIA'S GROIN
BUT IT TURNED OUT TO BE THE BACK OF HER CHAIR


GROUP PIX









DAVID WONG THE BRAND ACTIVATION MANAGER OF ADIDAS AND SAMANTHA CHAN THE BRAND MANAGER OF ADIDAS MALAYSIA
DAVID WONG AND SAMANTHA CHAN ARE VERY FIT AND HEALTHY AND SO SLIM!
KEE HUA CHEE IN HIS NEOPRENE SHIRT BY LEATHERO AND DAVID WONG IN HIS ADIDAS
KEE HUA CHEE IN LEATHERO AND DAVID WONG IN ADIDAS
NG KUN TEK AND PETER DAVIS
NG KUN TEK AND PETE DAVIS
NOR SORAYA GHAZALIE AND KEE HUA CHEE ARE HOT AND SEXY
SORAYA AND KEE HUA CHEE LOOKING GOOD
HOT DANCERS








ADHERE
MAX AN, ADIDAS COUNTRY MANAGER WHO JUST RETURNED FROM KOREA
MAX AN AND KEE HUA CHEE
NOR SORAYA GHAZALIE AND DANCERS
I WANT ADIDAS
REACH FOR THE SKY

HANDS UP!
LEGS UP!

NG KUN TEK JOINS IN

ATILIA HARON, SHARIFAH SAKINAH, SAZZY FALAK AND MEGAN TAN POSING FOR KEE HUA CHEE'S LEICA














adidas #mygirls continues to celebrate the sporting passion of women in Southeast Asia

Stellar cast of Malaysian personalities put together to inspire Malaysian girls across the nation

  adidas has announced the return of the #mygirls campaign, created by women for women that aims to provide inspiration, support and motivation while celebrating women and their passion for sports. This year’s campaign captures each ambassador in their home country leading and inspiring their girls to work together and go #allin for their pursuits.

The adidas #mygirls campaign explores the support, encouragement and competitive edge that girls give each other to help them unlock their full potential both in and out of the sporting arena. Sharifah Sakinah – actress and fitness enthusiast is featured as the Malaysian Ambassador.  She is also backed by adidas #mygirls personalities Atilia Haron, Sazzy Falak, Megan Tan and Elfira Loy, who together make a unique group of Malaysian girls that represent different personalities and age groups.

“The adidas #mygirls is back this season with an inspirational brand direction designed to celebrate the special bonds between girls and how they inspire one another to go ‘all in’. With an authentic, creative, fresh approach, adidas aims to inspire girls throughout the country with a campaign that features stories and personalities they can relate to. We are happy to be supporting our home girls which love life, people, music, fashion, sports and living healthy with the support from adidas #mygirls – Sharifah Sakinah, Sazzy Falak, Atilia Haron, Megan Tan and Elfira Loy”, said Samantha Chan, Brand Manager of adidas Malaysia.

The campaign also featured the adidas Women’s Sports Performance Fall/Winter 2014 collection which includes the unrivalled energy BOOST running shoes that comes with a stretch mesh upper, and is popular for its BOOST cushioning and flexible TORSION® system that provides unparalleled comfort, support and stability, delivering a unique running experience.

Other products were also featured in the campaign such as the Clima Training bra and the adidas Techfit tights, which also help make each workout session as comfortable as possible. Designed with a wide racer back and cross back straps to provide maximum support and fit, the Clima Training bra is perfect for medium to high intensity workout sessions such as dancing and running.

The adidas Techfit training tights are made with the superior climalite® fabric which sweeps perspiration away from skin. The techfit™ technology also focuses the muscles' energy to generate maximum explosive power, acceleration and long-term endurance.

“It’s great to see these amazing and inspiring women outfitted in some of our exciting new products and witness our latest innovations come to life,” said David Wong, Head of Marketing at adidas Malaysia.

Malaysian women across the nation can stand a chance to bag the awesome adidas Women’s Sports Performance FW14 collection by participating in a month long Instagram challenge hosted by Sharifah Sakinah along with all the adidas #mygirls personalities - Atilia Haron, Elfira Loy, Megan Tan and Sazzy Falak. The lucky winner earns herself a shopping spree worth RM5,000 at adidas along with her ‘girls’ who are entitled to a shopping spree of RM500 each.

The Instagram challenge, which kicks off Monday 18th August, is aimed at engaging Malaysian women in becoming active with adidas and  its girls. Malaysians keen to know more and take on the challenge can follow the adidas #mygirls on Instagram at the following handles Sharifah Sakinah (@fitnessakinah), Elfira Loy (@elfiraloy), Atilia Haron (@atiliaharon), Sazzy Falak (@sazzyfalak) and Megan Tan (@iemegan).

The adidas Women’s Sports Performance FW14 collection is now available at all adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens, Paradigm Mall and Empire Subang and supporting retail outlets nationwide.


About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.
  

No comments: