adidas
#mygirls continues to celebrate the sporting passion of women in Southeast Asia
Stellar cast of
Malaysian personalities like put together to inspire Malaysian girls across the
nation
Kuala Lumpur, 13th
August 2014 – adidas today announced the return of the #mygirls
campaign, created by women for women that
aims to provide inspiration, support and motivation while celebrating women and
their passion for sports. This year’s campaign captures each ambassador in their
home country leading and inspiring their girls to work together and go #allin
for their pursuits.
The adidas #mygirls campaign explores the
support, encouragement and competitive edge that girls give each other to help them
unlock their full potential both in and out of the sporting arena. Sharifah
Sakinah – actress and fitness enthusiast is featured as
the Malaysian Ambassador. She is also backed by adidas #mygirls personalities
Atilia Haron, Sazzy Falak, Megan Tan and Elfira Loy, who together make a unique
group of Malaysian girls that represent different personalities and age groups.
“The adidas #mygirls is back this season with
an inspirational brand direction designed to celebrate the special bonds
between girls and how they inspire one another to go ‘all in’. With an authentic, creative, fresh approach, adidas
aims to inspire girls throughout the country with a campaign that features
stories and personalities they can relate to. We are happy to be
supporting our home girls which love life, people, music, fashion, sports and
living healthy with the support from adidas #mygirls – Sharifah Sakinah, Sazzy
Falak, Atilia Haron, Megan Tan and Elfira Loy”, said Samantha Chan, Brand
Manager of adidas Malaysia.
The campaign also featured the adidas Women’s Sports Performance
Fall/Winter 2014 collection which includes the unrivalled energy BOOST running
shoes that comes with a stretch mesh upper, and is popular for its BOOST
cushioning and flexible TORSION® system that provides unparalleled comfort,
support and stability, delivering a unique running experience.
Other products were also featured in the campaign
such as the Clima Training bra and the adidas Techfit tights, which also help
make each workout session as comfortable as possible. Designed with a wide
racer back and cross back straps to provide maximum support and fit, the Clima
Training bra is perfect for medium to high intensity workout sessions such as
dancing and running.
The adidas Techfit training tights are made with
the superior climalite® fabric which sweeps perspiration away from skin. The techfit™
technology also focuses the muscles' energy to generate maximum explosive
power, acceleration and long-term endurance.
“It’s great to see these amazing and inspiring
women outfitted in some of our exciting new products and witness our latest
innovations come to life,” said David Wong, Head of Marketing at adidas
Malaysia.
Malaysian women across the nation can stand a
chance to bag the awesome adidas Women’s Sports Performance FW14 collection by
participating in a month long Instagram challenge hosted by Sharifah Sakinah
along with all the adidas #mygirls personalities - Atilia Haron, Elfira Loy,
Megan Tan and Sazzy Falak. The lucky winner earns herself a shopping spree
worth RM5,000 at adidas along with her ‘girls’ who are entitled to a shopping
spree of RM500 each.
The Instagram challenge, which kicks off Monday 18th
August, is
aimed at engaging Malaysian women in becoming active with adidas and its girls. Malaysians keen to know more and
take on the challenge can follow the adidas #mygirls on Instagram at the
following handles Sharifah Sakinah (@fitnessakinah), Elfira Loy (@elfiraloy),
Atilia Haron (@atiliaharon), Sazzy Falak (@sazzyfalak) and Megan Tan
(@iemegan).
The adidas Women’s Sports Performance FW14 collection is now available
at all adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens,
Paradigm Mall and Empire Subang and supporting retail outlets nationwide.
***
About adidas
adidas is a global designer, developer and
marketer of athletic footwear, apparel and accessories with the mission to be
the leading sports brand in the world.
Brand adidas is part of the adidas Group, a corporation that includes
brands such as Reebok, TaylorMade and Rockport.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods
industry, offering a broad range of products around the core brands adidas,
Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in
Herzogenaurach, Germany, the Group has more than 46,000 employees and generated
sales of € 13.3 billion in 2011.
PETER DAVIS WAS EMCEE FOR THE ADIDAS PARTY ON 13 AUGUST 2014 AT THE BEE AT PUBLIKA
PETER DAVIS IS A MUAY THAI AND MMA BOXER SO DON'T PLAY PLAYB WITH HIM
PETER DAVIS AND KEE HUA CHEE WERE THE MOST GORGEOUS GUYS THAT DAY
PETER DAVIS POINTS TO HIS SUPERIOR IN EVERY SENSE, KEE HUA CHEE
PETER DAVIS AND NOR SORAYA GHAZALIE
PETER DAVIS AND NOR SORAYA GHAZALIE
MEGAN FOX, I MEAN TAN
MEGAN TAN
MEGAN TAN, SHARIFAH SAKINAH AND ATILIA THE HUN I MEAN HARON
MEGAN TAN, SHARIFAH SAKINAH AND ATILIA HARON
NICE POSE
NICE
YUMMY
TEDDY BEARS ON THE TABLE
ANASTESIA AND KEE HUA CHEE STRIKE A POSE
SAZZY FALAK
SAZZY FALAK
CUTE AND SEXY
PETER DAVIS
PETER DAVIS
DANCE SHOW TO PROVE THE VERSATILITY AND COMFORT OF ADIDAS GARMENTS
MUST BE PAINFUL TO SPLIT, WONDER IF IT TEARS THE HYMEN
Q AND A WITH MEGAN TAN, SHARIFAH SAKINAH, SAZZY FALAK AND ATILIA HARON
PETER DAVIS WAS HOST BUT ALL THE MEN I KNOW WHO WEAR LEGGINGS ARE FLAMING FAGGOTS...STRAIGHT MEN WHERE GOT WEAR GIRL'S LEGGINGS? I ALWAYS HAVE MY SUSPICIONS...
SO NICE HIS MUSCLES
WONDER IF EVERY PART IS ROCK HARD?
AT FIRST I THOUGHT SAZZY PUT HER HAND IN ATILIA'S GROIN
BUT IT TURNED OUT TO BE THE BACK OF HER CHAIR
GROUP PIX
DAVID WONG THE BRAND ACTIVATION MANAGER OF ADIDAS AND SAMANTHA CHAN THE BRAND MANAGER OF ADIDAS MALAYSIA
DAVID WONG AND SAMANTHA CHAN ARE VERY FIT AND HEALTHY AND SO SLIM!
KEE HUA CHEE IN HIS NEOPRENE SHIRT BY LEATHERO AND DAVID WONG IN HIS ADIDAS
KEE HUA CHEE IN LEATHERO AND DAVID WONG IN ADIDAS
NG KUN TEK AND PETER DAVIS
NG KUN TEK AND PETE DAVIS
NOR SORAYA GHAZALIE AND KEE HUA CHEE ARE HOT AND SEXY
SORAYA AND KEE HUA CHEE LOOKING GOOD
HOT DANCERS
ADHERE
MAX AN, ADIDAS COUNTRY MANAGER WHO JUST RETURNED FROM KOREA
MAX AN AND KEE HUA CHEE
NOR SORAYA GHAZALIE AND DANCERS
I WANT ADIDAS
REACH FOR THE SKY
HANDS UP!
LEGS UP!
NG KUN TEK JOINS IN
ATILIA HARON, SHARIFAH SAKINAH, SAZZY FALAK AND MEGAN TAN POSING FOR KEE HUA CHEE'S LEICA
adidas
#mygirls continues to celebrate the sporting passion of women in Southeast Asia
Stellar cast of
Malaysian personalities put together to inspire Malaysian girls across the
nation
adidas has announced the return of the #mygirls
campaign, created by women for women that
aims to provide inspiration, support and motivation while celebrating women and
their passion for sports. This year’s campaign captures each ambassador in their
home country leading and inspiring their girls to work together and go #allin
for their pursuits.
The adidas #mygirls campaign explores the
support, encouragement and competitive edge that girls give each other to help them
unlock their full potential both in and out of the sporting arena. Sharifah
Sakinah – actress and fitness enthusiast is featured as
the Malaysian Ambassador. She is also backed by adidas #mygirls personalities
Atilia Haron, Sazzy Falak, Megan Tan and Elfira Loy, who together make a unique
group of Malaysian girls that represent different personalities and age groups.
“The adidas #mygirls is back this season with
an inspirational brand direction designed to celebrate the special bonds
between girls and how they inspire one another to go ‘all in’. With an authentic, creative, fresh approach, adidas
aims to inspire girls throughout the country with a campaign that features
stories and personalities they can relate to. We are happy to be
supporting our home girls which love life, people, music, fashion, sports and
living healthy with the support from adidas #mygirls – Sharifah Sakinah, Sazzy
Falak, Atilia Haron, Megan Tan and Elfira Loy”, said Samantha Chan, Brand
Manager of adidas Malaysia.
The campaign also featured the adidas Women’s Sports Performance
Fall/Winter 2014 collection which includes the unrivalled energy BOOST running
shoes that comes with a stretch mesh upper, and is popular for its BOOST
cushioning and flexible TORSION® system that provides unparalleled comfort,
support and stability, delivering a unique running experience.
Other products were also featured in the campaign
such as the Clima Training bra and the adidas Techfit tights, which also help
make each workout session as comfortable as possible. Designed with a wide
racer back and cross back straps to provide maximum support and fit, the Clima
Training bra is perfect for medium to high intensity workout sessions such as
dancing and running.
The adidas Techfit training tights are made with
the superior climalite® fabric which sweeps perspiration away from skin. The techfit™
technology also focuses the muscles' energy to generate maximum explosive
power, acceleration and long-term endurance.
“It’s great to see these amazing and inspiring
women outfitted in some of our exciting new products and witness our latest
innovations come to life,” said David Wong, Head of Marketing at adidas
Malaysia.
Malaysian women across the nation can stand a
chance to bag the awesome adidas Women’s Sports Performance FW14 collection by
participating in a month long Instagram challenge hosted by Sharifah Sakinah
along with all the adidas #mygirls personalities - Atilia Haron, Elfira Loy,
Megan Tan and Sazzy Falak. The lucky winner earns herself a shopping spree
worth RM5,000 at adidas along with her ‘girls’ who are entitled to a shopping
spree of RM500 each.
The Instagram challenge, which kicks off Monday 18th
August, is
aimed at engaging Malaysian women in becoming active with adidas and its girls. Malaysians keen to know more and
take on the challenge can follow the adidas #mygirls on Instagram at the
following handles Sharifah Sakinah (@fitnessakinah), Elfira Loy (@elfiraloy),
Atilia Haron (@atiliaharon), Sazzy Falak (@sazzyfalak) and Megan Tan
(@iemegan).
The adidas Women’s Sports Performance FW14 collection is now available
at all adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens,
Paradigm Mall and Empire Subang and supporting retail outlets nationwide.
About adidas
adidas is a global designer, developer and
marketer of athletic footwear, apparel and accessories with the mission to be
the leading sports brand in the world.
Brand adidas is part of the adidas Group, a corporation that includes
brands such as Reebok, TaylorMade and Rockport.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods
industry, offering a broad range of products around the core brands adidas,
Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in
Herzogenaurach, Germany, the Group has more than 46,000 employees and generated
sales of € 13.3 billion in 2011.
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