adidas has announced the return of the #mygirls
campaign, created by women for women that aims to provide
inspiration, support and motivation while celebrating women and
their passion for sports.
This year’s campaign captures each
ambassador in their home country leading and inspiring their girls
to work together and go #allin for their pursuits.
The adidas #mygirls campaign explores the support,
encouragement and competitive edge that girls give each other to
help them unlock their full potential both in and out of the
sporting arena.
Sharifah Sakinah – actress and fitness enthusiast
is featured as the Malaysian Ambassador. She is also backed
by adidas #mygirls personalities Atilia Haron, Sazzy Falak, Megan
Tan and Elfira Loy, who together make a unique group of Malaysian
girls that represent different personalities and age groups.
“The adidas #mygirls is back this season with an
inspirational brand direction designed to celebrate the special
bonds between girls and how they inspire one another to go ‘all
in’.
"With an authentic, creative, fresh approach, adidas aims to
inspire girls throughout the country with a campaign that features
stories and personalities they can relate to.
"We are happy to be
supporting our home girls which love life, people, music, fashion,
sports and living healthy with the support from adidas #mygirls –
Sharifah Sakinah, Sazzy Falak, Atilia Haron, Megan Tan and Elfira
Loy”, said Samantha Chan, Brand Manager of adidas Malaysia.
The campaign also featured the adidas Women’s Sports
Performance Fall/Winter 2014 collection which includes the
unrivalled energy BOOST running shoes that comes with a stretch
mesh upper, and is popular for its BOOST cushioning and flexible
TORSION® system that provides unparalleled comfort, support and
stability, delivering a unique running experience.
Other products were also featured in the campaign
such as the Clima Training bra and the adidas Techfit tights, which
also help make each workout session as comfortable as possible.
Designed with a wide racer back and cross back straps to provide
maximum support and fit, the Clima Training bra is perfect for
medium to high intensity workout sessions such as dancing and
running.
The adidas Techfit training tights are made with the
superior climalite® fabric which sweeps perspiration away from
skin.
The techfit™ technology also focuses the muscles' energy to
generate maximum explosive power, acceleration and long-term
endurance.
“It’s great to see these amazing and inspiring women
outfitted in some of our exciting new products and witness our
latest innovations come to life,” said David Wong, Head of
Marketing at adidas Malaysia.
Malaysian women across the nation can stand a chance
to bag the awesome adidas Women’s Sports Performance FW14
collection by participating in a month long Instagram challenge
hosted by Sharifah Sakinah along with all the adidas #mygirls
personalities - Atilia Haron, Elfira Loy, Megan Tan and Sazzy
Falak.
The lucky winner will win a shopping spree worth
RM5,000 at adidas along with her ‘girls’ who are entitled to a
shopping spree of RM500 each.
The Instagram challenge, which kicks off Monday 18th
August, is aimed at engaging Malaysian women in becoming active
with adidas and its girls.
Malaysians keen to know more and
take on the challenge can follow the adidas #mygirls on Instagram
at the following handles Sharifah Sakinah (@fitnessakinah), Elfira
Loy (@elfiraloy), Atilia Haron (@atiliaharon), Sazzy Falak
(@sazzyfalak) and Megan Tan (@iemegan).
The adidas Women’s Sports Performance FW14
collection is now available at all adidas Sports Performance
Concept Stores in KLCC, Pavilion, The Gardens, Paradigm Mall and
Empire Subang and supporting retail outlets nationwide.
|
1 comment:
This is very awesome collection of shoes you can also check out sports shoes for girls at New Balance.there is a very nice collection for girls.
Post a Comment