Wednesday, February 4, 2015



FIREFLY LAUNCHES FLYPREMIER Value-Added Fare Class for Frequent Travelers
Firefly has launched its latest service called FlyPremier, which is designed to cater to the needs of discerning frequent travelers, making the journey a pleasant experience by providing further convenience and comfort.  

FlyPremier allows guests to a one (1) free flight change, additional 10kg baggage allowance, access to Firefly Biz Zone which is available at the Subang Skypark Terminal, priority baggage, free seat selection and the opportunity to earn Enrich Miles.   

Firefly Chief Executive Officer, Ignatius Ong said, “Our journey towards strengthening our new tagline, Beyond Convenience is well underway. At Firefly, our customers are at the heart of all we do. 

"We know that our guests are always on-the-go and value seamless service and that service does not start and end at the aircraft. With FlyPremier , a single-click will allow our guests to pre-select all the convenience that are required by a frequent traveller, effectively making the booking process faster and easier. We at Firefly remain focused on our goal of delivering profitable and sustainable returns over the long term”.  

FlyPremier is available for all Firefly flights and flight change is available at least two (2) hours before the schedule time of departure, subject to fare difference if any. 

This change can be performed via Firefly’s website, ticketing offices or call center. Passengers are given the option to purchase each FlyPremier product individually, however with the FlyPremier package passengers are given 40% discount off each individual product. 

In conjunction with the Chinese New Year Holiday, Firefly Airlines is also offering a limited- time RM68 all-in one-way fare for all its domestic destinations with travel period which started from 26 January and on-going right up to 24 October 2015. The promotion began on 26 January and ends 8 February 2015.   

Tickets for Firefly’s international destinations such as Medan, Batam, Pekanbaru, Singapore, Koh Samui and Krabi are being offered with fares starting from RM108 all-in one-way fare.   
Firefly anticipates a much higher passenger traffic going through all the airports it flies from and urges its passengers traveling during this time to use the Automated Online Check-in Service and Web Check-In facility that is made available for Singapore and all Firefly domestic routes to skip the queue at the physical check-in counters and breeze through the airports. 

Check-In Kiosks are also available at selected airports namely Subang Skypark Terminal, Penang International Airport, Senai International Airport Johor Bahru and Sultan Ismail Petra Airport Kota Bharu.  
Tickets are available for sale through Firefly website, Firefly ticketing offices and all travel agents.   

For more information on products and services, visit or call +603-7845 4543; or follow us on Facebook (, Twitter (, and Instagram (@FireflyAirlines).   
Background on Firefly   
Firefly, a premium short-haul airline, is a wholly owned subsidiary of Malaysia Airlines. It began its operations in April 2007. 

Currently, it operates a fleet of 12 ATR 72-500 and 4 ATR 72-600 turboprop out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore. 
Firefly provides incredible value as well as convenient flight timings and excellent service to its passengers. Passengers are allowed 20kg check-in baggage allowance, automated and self check-in facility, complimentary in-flight refreshment, assigned seating and convenient city airports. 
Firefly had also received numerous awards and recognition. The most recent was on April 24, 2012 when Firefly was accorded Putra Most Promising Brand of the Year by Putra Brand Awards. 

Five months prior to this, on November 15, 2011, Firefly was conferred “Superbrand” status. Other awards received include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year 2010 award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognised as the Best Brand in Aviation for the Brand Laureate.  

Firefly connects with the world through Facebook, Twitter and Instagram.   

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