CONGRATULATIONS TO ALL WINNERS OF BRANDLAUREATE AWARDS 2014/15!
The BrandLaureate BestBrands Award 2014-2015: Winner's listings
The BrandLaureate Brand Leadership Award of the Year
1. Chairman of the Year: YBhg Tan Sri Dato’ Dr. Khoo Kay Peng, Chairman & Chief
Executive Officer of Malayan United Industries Berhad
2. Branding Man of the Year: YBhg Professor Emeritus Tan Sri Dato’ Sri Paduka Dr.
Lim Kok Wing, Founder & President of Limkokwing University of Creative
Technology
3. Philanthropist of the Year: YBhg Tan Sri Dato' Sri Leong Hoy Kum, Group
Managing Director & Group Chief Executive of Mah Sing Group Berhad
4. Nutraceutical Man of the Year: Mr. Marcus C. Blackmore, Chairman of the Board
of Blackmores Limited
5. Utility Man of the Year: YBhg Tan Sri Rozali Ismail, Executive Chairman of
Puncak Niaga Holdings Berhad
6. FMCG Man of the Year: Mr. Kuek Bak Heng, Senior Executive Director of Lam
Soon Edible Oils Sdn Berhad
7. Corporate Leader of the Year: YBhg Tan Sri Ismail Adam, Group Chairman of
Prasarana Malaysia Berhad
8. Entrepreneur of the Year: YBhg Dato’ Lim Kuang Sia, Managing Director & Chief
Executive Officer of Kossan Rubber Industries Berhad
9. CEO of the Year: YBhg Dato' Koh Yaw Hui, Director and Chief Executive Officer of
Great Eastern Life Assurance Bhd
The BrandLaureate Billion Dollar Brand Award
1. Great Eastern Life Assurance Berhad 2. Johor Corporation Berhad 3. Kossan Rubber Industries Berhad 4. Lam Soon Edible Oils Sdn Berhad 5. Mah Sing Group Berhad 6. Permodalan Nasional Berhad 7. Public Bank Berhad 8. The Sunway Group Berhad The BrandLaureate Iconic Brand Award
1. AIA: Best Brands in Financial Planning
2. Davidoff: Best Brands in Lifestyle – Time Beautifully Filled - Cigar
3. Jaeger-LeCoultre: Best Brands in Lifestyle – Premium Timepiece
4. Maserati (Naza Italia): Best Brands in Automotive – Luxury Premium Marque
5. The Majestic Hotel: Best Brands in Hospitality - Hotel
The BrandLaureate President’s Award
1. Brunsfield: Best Brands in Real Estate – Property, Engineering & Construction
2. Huawei: Best Brands in Networking and Telecommunications Solutions
3. Hyundai: Best Brands in Automotive – Sedan
4. Limkokwing University of Creative Technology: Best Brands in Education –
Creative Technology, Innovation & Transformational University
5. MK Land: Best Brands in Real Estate - Property
6. Pelangi: Best Brands in Publishing – Educational Products
7. SOTHYS Paris: Best Brands in Consumer – Professional Skincare
8. TANGS: Best Brands in Lifestyle – Fashion Retailer
The BrandLaureate Platinum Award
1. Jones Lang Wootton: Best Brands in Real Estate – Integrated Advisory &
Professional Services
2. Knife: BestBrands in Consumer – Cooking Oil
3. Public Mutual: Best Brands in Financial Services – Unit Trust Funds
4. SKB: Best Brands in Manufacturing – Door & Roller Shutters Solution
5. SKF: Best Brands in Manufacturing – Bearings & Units
6. White Horse: Best Brands in Consumer – Ceramic Floor & Wall Tiles
The BrandLaureate Signature Award
1. AEON: Best Brands in Retail – General Merchandise Stores
2. Antabax: BestBrands in Anti-Bacteria Cleansing Solutions
3. Blackmores: Best Brands in Wellness – Natural Health Solutions
4. Chow Tai Fook: Best Brands in Retail – Jewellery
5. I & P Group: Best Brands in Real Estate – Property
6. Jasmine: BestBrands in Consumer – Rice
7. Lonpac: Best Brands in Insurance - General
8. Malayan United Industries: Best Brands in Lifestyle
9. Nivea: Best Brands in Consumer – Skincare Solutions
10. Yokohama: Best Brands in Automotive – Batteries
The BrandLaureate Corporate Branding
1. Axis REIT: Best Brands in Financial Services – REIT
2. BP Healthcare: BestBrands in Wellness – Primary Healthcare
3. COURTS: Best Brands Retail – Home Furnishing & Electrical Appliances
4. Delima Oil: Best Brands in Consumer – FMCG
5. Glenmarie: BestBrands in Lifestyle – Golf
6. Master-Pack: Best Brands in Packaging – Corrugated Carton Boxes
7. PKT Logistics: Best Brands in Green Logistics Service Provider
8. Shaklee: Best Brands in MLM – Nutritional Supplements
9. Tokio Marine Life: Best Brands in Insurance – Life
10. Worldwide: BestBrands in Real Estate – Property
The BrandLaureate Product Branding
1. Colavita: Best Brands in Consumer – Olive Oil
2. Cronier: BestBrands in F&B – Wine
3. Gurney Plaza: Best Brands in Retail – Shopping Mall
4. Morganfields: Best Brands in F&B – Mid American Casual Dining
5. Signature Kitchen: BestBrands in Kitchen & Wardrobe Systems
The BrandLaureate Country Branding Award
1. Gunung Mulu National Park
2. Legoland Malaysia
3. Ms. Ning Baizura
ANNOUNCING THE WINNERS OF THE BRANDLAUREATE BESTBRANDS AWARD 2014-2015 AT THE BRANDLAUREATE BESTBRANDS AWARDS GALA DINNER, FEBRUARY 10th, 2015, THE MAJESTIC HOTEL, KUALA LUMPUR
The winners of The BrandLaureate BestBrands Award 2014-2015 were announced by the Asia Pacific Brands Foundation (APBF) at its gala dinner, held at The Majestic Hotel, Kuala Lumpur. Over 1,000 guests comprising corporate leaders, brand owners and leading personalities attended the dinner.
The theme of this year’s award is “Brand Driven & Driven by Brand”, which encourages brands to drive their businesses because brands are the key drivers of growth. The night celebrates the gathering of great brands in their own rights and companies that have accomplished remarkable success all by being brand driven and driven by brand!
Strong and successful brands are those that are brand driven and they have a strong culture and legacy of strong branding. Branding is the key driver for brand success and without branding, these brands would not have achieved their leadership position and stamped their mark in the industry.
The recipients of the Awards were chosen based on their branding performance as market leaders. They are companies that capitalized on their brands by getting into the soul of the brand, speak from there and deliver brand messages that appeal to the consumers and draw them in.
The world is filled with brands but those that are brand driven are the only ones that have triumphed against all odds to be the champion of all brands.
In his welcome speech, Dr KK Johan, the President of The BrandLaureate mentioned that Brand driven brands are those that have a strong foundation and are able to weather the test of times. During global economic downturns or financial turmoil, these brands are able to hold their leadership position.
“Brand driven brands are highly respected by their peers. They inspire and aspire. Their competitors aspire to be like them and consumers wish to own and be associated with them, and that can only be achieved with good branding and having a brand driven culture.
Dr Johan also expressed the need for branding,
"The more you brand, the better and sharper will your brand become. Consumers love brands that are slick and sharp, stylish and sexy.
"When complacency sets in, you are bound to become slothful and sluggish and very soon, you will no longer be the darling of the crowd. Branding will get you the attention that you desire and branding will bring you the fame and glory that your brand deserves."
Dr Johan ended his speech by reminding everyone that, “In the world of branding, there are no compromises and the brand must be the business’ top priority all the time. The world is filled with brands but those that are brand driven are the only ones that have triumphed against all odds to be THE CHAMPION of all brand."
During the night, over 60 companies and individuals received The BrandLaureate Awards which were divided into the following categories;
1) The BrandLaureate Brand Leadership Award of the Year
2) The BrandLaureate Billion Dollar Brand Award
3) The BrandLaureate Iconic Brand Award
4) The BrandLaureate President’s Award
5) The BrandLaureate Platinum Award
6) The BrandLaureate Signature Award
7) The BrandLaureate Corporate Branding
8) The BrandLaureate Product Branding
9) The BrandLaureate Country Branding Award
(see attached winners’ listing)
The BrandLaureate Brand Leadership Award is awarded to outstanding leaders who have played key and pivotal roles in building their brands to be market leaders. They are known for their strong and dynamic leadership, entrepreneurial acumen, wisdom and foresight.
In building their brands, they have played an equally important role in helping their countries develop economically, through the areas of investment, business opportunities and employment.
Recipients of The BrandLaureate Brand Leadership Award are respected industry and community leaders and they are mentors and role models for future generations of leaders.
In The BrandLaureate Brand Leadership Award category, Tan Sri Dato’ Dr. Khoo Kay Peng, Chairman and Chief Executive Officer of Malayan United Industries Berhad was conferred Chairman of the Year, while Professor Emeritus Tan Sri Dato’ Sri Paduka Dr. Lim Kok Wing, Founder and President of Limkokwing University of Creative Technology was conferred the Branding Man of the Year and Chairman of the Board of Blackmores Limited, Mr. Marcus C. Blackmore was the Nutraceutical Man of the Year.
Kossan Rubber Industries Bhd’s Managing Director and Chief Executive Officer, Dato’ Lim Kuang Sia was the Manufacturer of the Year.
Other recipients include, Executive Chairman of Puncak Niaga Holdings Berhad, Tan Sri Rozali Ismail, Senior Executive Director of Lam Soon Edible Oils Sdn Bhd, Mr. Kuek Bak Heng, Tan Sri Dato' Sri Leong Hoy Kum from Mah Sing Group, Tan Sri Ismail Adam, Group Chairman of Prasarana Malaysia Berhad and Dato' Koh Yaw Hui, Director and Chief Executive Officer of Great Eastern Life Assurance Bhd.
Two new categories, The BrandLaureate Billion Dollar Brands Awards and The BrandLaureate ICONIC Brands Awards were initiated.
The BrandLaureate Billion Dollar Brands Awards honour brands that have revenue or annual turnover of over RM billion.
These businesses span the globe, playing a significant role in the economic development of their respective countries and contributing to their GDP. These brands have a great impact on business communities and lives of consumers. Recipients include Public Bank, Johor Corporation, Kossan amongst others.
The BrandLaureate ICONIC Brand Awards honours brands that have earned their calling through their strong commitment to brand building and they are market leaders. They transcend time and have established a strong legacy that is revered by all.
Most of all, they embody leadership, innovation and grace which come about through years of passion in branding. Recipients include The Majestic Hotel, Davidoff, Maserati to name a few.
Meanwhile, The BrandLaureate Platinum Brands Awards is a special and selective category for brands that have a long lasting history but have evolved over the years to remain relevant in today’s world.
These brands have excellent brand attributes that are well received by the consumers. Winners were White Horse Ceramic, Knife, Public Mutual and others.
The night ended with The BrandLaureate Country Branding Award which honor personalities, institutions, events or icons that have helped to promote and enhance Brand Malaysia. Winners of this award were Borsarmulu Park Management, Malaysia's singing sensation, Ning Baizura and Legoland Malaysia.
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