KEE@FSWMAG.COM
YE ZI IS THE 6TH AND FINAL OUTLET AT THE 52,000 SQ FT THE ROOF AND THE ROOF IS NOW COMPLETE. I WAS WONDERING WHAT WAS THE SPACE PREVIOUSLY BUT IT WAS JUST A HUGE STOREROOM!
SAID DAX LEE, ONE OF THE OWNERS OF THE ROOF TOGETHER WITH ROEN CIAN, "WHEN I WAS IN CHINA, I WAS INSPIRED BY THE STEAMBOAT THAT CONCENTRATED ON THE INGREDIENTS RATHER THAN THE SOUP. IN MALAYSIA, MORE EMPHASIS IS LAID ON THE CLEAR OR TOMYAM SOUP ETC BUT HERE AT YE ZI, WE ENSURE THE MEAT, SEAFOOD AND VEGETABLES ARE TOP QUALITY AS WE BELIEVE THE SOUP WILL AUTOMATICALLY REFLECT WHAT IS PUT INSIDE."
YE ZI IS CO-OWNED BY OPERATING PARTNER KATRINA WONG WHO OWNS 49% WHILE 51% IS CONTROLLED BY THE ROOF. KATRINA IS ONLY 26 AND DAX LEE MARVELS AT HER RELENTLESS HARD WORK. HE EXPLAINED, "I ONLY WORK WITH PEOPLE WHO ARE COMMITTED TO THEIR VENTURES SINCE THEY HAVE PUT IN THEIR LIFE SAVINGS AND WILL WORK TIRELESSLY TO ENSURE THEIR INVESTMENT GROWS, NOT SOME RICH KID WHO GETS THE SEED MONEY FROM A DOTING DADDY AND QUICKLY LOSES INTEREST AFTER THE INITIAL EXCITEMENT!"
KATRINA WONG IS SO HANDS ON SHE EVEN LISTS HER HANDPHONE 019 888 1661 ON HER NAME CARD AT THE RECEPTION INSTEAD OF THE USUAL LAND LINE NUMBER!
I PREDICT YE ZI WILL BE AN OVERNIGHT SUCCESS AS THE FOOD IS DELIGHTFULLY DELICIOUS AND THE SERVICE IS EXCELLENT!
MY TABLE WITH CNY YEE SANG ALL SET
THE 5 FLAVOURS OF THE SOUP ARE SERVED BY YE ZI STAFF AT OPENINING NIGHT BUT NORMALLY YOU COOK AT YOUR TABLE
KATRINA WONG AND DAX LEE
YE ZI MEANS COCONUT
DATO KEE HUA CHEE JOINS IN
KATRINA WONG, DATO KEE HUA CHEE AND DAX LEE THE BIG BOSS OF THE ROOF
KATRINA WONG, DATO KEE HUA CHEE AND DAX LEE
READY FOR GUESTS
PAM LEE AND DATO KEE HUA CHEE
HAPPY CNY!
THE GOD OF FORTUNE COMETH!
FOLLOWED BY 2 LIONS PAYING HOMAGE TO YE ZI CASH REGISTER!
THE CARLSBERG TABLE!
TOUCHING THE LION FOR LUCK!
KATRINA ONG WELCOMES THE LUCKY LIONS!
THE LIONS KOWTOW TO KATRINA WONG!
DATO STEVE DAY AND DATIN SU DAY WITH PAM LEE
DATO STEVE AND DATIN SU DAY ARE FOUNDERS AND PRODUCERS OF MALAYSIA INTERNATIONAL GOURMET FESTIVAL, THE MOST SUCCESSFUL, AUTHORITATIVE, BIGGEST AND MOST AUTHORITATIVE FOOD FESTIVAL IN SOUTHEAST ASIA! THE 2015 MIGF WILL BE IN SEPTEMBER AT TIMES SQUARE HOTEL
THE LIONS PRESENTING THE BANNER TO THE PARTNERS OF YE ZI
THE LIONS BOW BEFORE YE ZI BEFORE DEPARTING
DAX LEE MAKING WELCOME SPEECH
KATRINA WONG MAKING HER SPEECH
FOOD, GLORIOUS FOOD!
RIBBON CUTTING CEREMONY
DAX LEE THROWS HIS ROSETTE SKYWARDS
MR MALAYSIA INTERNATIONAL 2013 AND TOP MALE MODEL JAMES NG YIN TENG WAS A GUEST
DAX LEE IN ACTION
YEE SANG YAYY!
THE STEAMBOAT DINNER BEGINS!
I WAS STUNNED BY HER DRAGON!
WALAO!
JAMES NG YIN TENG
THE MOST HANDSOME MODEL IN OBSERVABLE UNIVERSE WITH MOST GLAMOROUS DATO IN OBSERVABLE UNIVERSE
HAPPY YEAR OF GOAT!
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