Friday, February 27, 2015

YE ZI CONCEPT STEAMBOAT RESTAURANT OPENS AT THE ROOF! LOCATED ON THE SAME LEVEL AS THE OTHER OUTLETS, YE ZI MEANS 'COCONUT' IN MANDARIN AND OFFERS THE FINEST, FRESHEST INGREDIENTS MADE INHOUSE WITH NO PRESERVATIVES OR ARTIFICIAL COLOURING! PRICE AVERAGES RM 40 TO RM 100 PER PERSON DEPENDING ON WHAT YOU ORDER FROM THE ALA CARTE MENU

KEE@FSWMAG.COM

YE ZI IS THE 6TH AND FINAL OUTLET AT THE 52,000 SQ FT THE ROOF AND THE ROOF IS NOW COMPLETE. I WAS WONDERING WHAT WAS THE SPACE PREVIOUSLY BUT IT WAS JUST A HUGE STOREROOM!


SAID DAX LEE, ONE OF THE OWNERS OF THE ROOF TOGETHER WITH ROEN CIAN, "WHEN I WAS IN CHINA, I WAS INSPIRED BY THE STEAMBOAT THAT CONCENTRATED ON THE INGREDIENTS RATHER THAN THE SOUP. IN MALAYSIA, MORE EMPHASIS IS LAID ON THE CLEAR OR TOMYAM SOUP ETC BUT HERE AT YE ZI, WE ENSURE THE MEAT, SEAFOOD AND VEGETABLES ARE TOP QUALITY AS WE BELIEVE THE SOUP WILL AUTOMATICALLY REFLECT WHAT IS PUT INSIDE."


YE ZI IS CO-OWNED BY OPERATING PARTNER KATRINA WONG WHO OWNS 49% WHILE 51% IS CONTROLLED BY THE ROOF. KATRINA IS ONLY 26 AND DAX LEE MARVELS AT HER RELENTLESS HARD WORK. HE EXPLAINED, "I ONLY WORK WITH PEOPLE WHO ARE COMMITTED TO THEIR VENTURES SINCE THEY HAVE PUT IN THEIR LIFE SAVINGS AND WILL WORK TIRELESSLY TO ENSURE THEIR INVESTMENT GROWS, NOT SOME RICH KID WHO GETS THE SEED MONEY FROM A DOTING DADDY AND QUICKLY LOSES INTEREST AFTER THE INITIAL EXCITEMENT!"


KATRINA WONG IS SO HANDS ON SHE EVEN LISTS HER HANDPHONE 019 888 1661 ON HER NAME CARD AT THE RECEPTION INSTEAD OF THE USUAL LAND LINE NUMBER! 


I PREDICT YE ZI WILL BE AN OVERNIGHT SUCCESS AS THE FOOD IS DELIGHTFULLY DELICIOUS AND THE SERVICE IS EXCELLENT!



 MY TABLE WITH CNY YEE SANG ALL SET

 THE 5 FLAVOURS OF THE SOUP ARE SERVED BY YE ZI STAFF AT OPENINING NIGHT BUT NORMALLY YOU COOK AT YOUR TABLE
 KATRINA WONG AND DAX LEE
 YE ZI MEANS COCONUT
 DATO KEE HUA CHEE JOINS IN
 KATRINA WONG, DATO KEE HUA CHEE AND DAX LEE THE BIG BOSS OF THE ROOF
 KATRINA WONG, DATO KEE HUA CHEE AND DAX LEE
 READY FOR GUESTS
 PAM LEE AND DATO KEE HUA CHEE
 HAPPY CNY!
 THE GOD OF FORTUNE COMETH!
 FOLLOWED BY 2 LIONS PAYING HOMAGE TO YE ZI CASH REGISTER!






 THE CARLSBERG TABLE!


 TOUCHING THE LION FOR LUCK!













 KATRINA ONG WELCOMES THE LUCKY LIONS!
 THE LIONS KOWTOW TO KATRINA WONG!




 DATO STEVE DAY AND DATIN SU DAY WITH PAM LEE
 DATO STEVE AND DATIN SU DAY ARE FOUNDERS AND PRODUCERS OF MALAYSIA INTERNATIONAL GOURMET FESTIVAL, THE MOST SUCCESSFUL, AUTHORITATIVE, BIGGEST AND MOST AUTHORITATIVE FOOD FESTIVAL IN SOUTHEAST ASIA! THE 2015 MIGF WILL BE IN SEPTEMBER AT TIMES SQUARE HOTEL







THE LIONS PRESENTING THE BANNER TO THE PARTNERS OF YE ZI





THE LIONS BOW BEFORE YE ZI BEFORE DEPARTING
DAX LEE MAKING WELCOME SPEECH 







KATRINA WONG MAKING HER SPEECH

FOOD, GLORIOUS FOOD!






RIBBON CUTTING CEREMONY

DAX LEE THROWS HIS ROSETTE SKYWARDS


MR MALAYSIA INTERNATIONAL 2013 AND TOP MALE MODEL JAMES NG YIN TENG WAS A GUEST
DAX LEE IN ACTION



YEE SANG YAYY!
THE STEAMBOAT DINNER BEGINS!


I WAS STUNNED BY HER DRAGON! 
WALAO!

JAMES NG YIN TENG



THE MOST HANDSOME MODEL IN OBSERVABLE UNIVERSE WITH MOST GLAMOROUS DATO IN OBSERVABLE UNIVERSE
HAPPY YEAR OF GOAT!

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