Tuesday, May 1, 2012

KEE@FSWMAG.COM

I AM A FAN OF MANDARIN ORIENTAL AND HAVE BEEN SO SINCE THE HOTELS WERE SEPARATE ENTITIES CALLED THE MANDARIN OF HONG KONG AND THE ORIENTAL OF BANGKOK.

Each of course was the bestestest hotel in Hong Kong and Bangkok and so it was a marriage made in heaven when the two merged to become Mandarin Oriental!

The logo of Mandarin Oriental is a fan, as in the thingy you use to fan yourself to keep cool when in the verandah sipping afternoon tea when the aircon breaks down. 

Very cleverly, Mandarin Oriental plays on the pun as obviously (unless you no speak England) a fan also refers to an admirer or supporter, as in fan of Kee Hua Chee or football fan.

There is already a long list of 23 fans, ranging from David Tang, founder of Shanghai Tang to Datuk Michelle Yeoh, the only Malaysian. There is also Sa Ding Ding who I presume is not a panda or poodle but a person as in Bo Gua Gua. Lucky my parents did not name me Kee Hua Kee though I prefer Kee Kee Kee! But Buddha and Kwan Yin told me KEE HUA CHEE will be world famous!


MANDARIN ORIENTAL ANNOUNCES NEW CELEBRITY FAN FOR GLOBAL BRAND ADVERTISING CAMPAIGN
Renowned Hong Kong actress and singer, Karen Mok officially welcomed as newest celebrity fan for Mandarin Oriental’s award-winning campaign
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Ms Mok was presented with a signed copy of her photograph for the campaign, taken by the Group’s renowned portrait photographer, Mary McCartney who photographs each celebrity in a location of their choice which, for them, best represents a feeling of well-being. 

“We are particularly delighted to welcome Karen, a Hong Kong born, internationally renowned performer here at our flagship hotel and the birthplace of Mandarin Oriental’s brand. Her phenomenal talent and grace is well known and she will be an asset to our award-winning campaign, which celebrated its tenth anniversary in 2010. By focusing on celebrities who clearly appreciate the finer things in life, we have been able to show the quality of our hotels in a far more interesting way than traditional hotel advertising”, said Jill Kluge, Mandarin Oriental Hotel Group’s Director of Brand Communications.

For Mandarin Oriental’s campaign, Karen Mok was photographed in Milan, outside the historic Casa Degli Omenoni. Karen has been a big fan of the city ever since she was a student there, and has expressed her delight that Mandarin Oriental is opening a hotel in the city in 2013. Her favourite hotel in the Group currently is Mandarin Oriental, Paris.

Ms Mok’s photograph is featured as Mandarin Oriental’s ‘Brand New Fan’ in the Group’s outdoor advertising campaign at Hong Kong’s City Hall site.


The campaign is designed to raise Mandarin Oriental’s brand awareness globally, and simply and elegantly connects Mandarin Oriental’s well-recognized symbol - the fan - with international celebrities who regularly stay at the Group’s hotels. In appreciation of their support, the Group makes a donation to each celebrity’s individual choice of charity. Karen Mok’s charity of choice is Animals Asia Foundation.


Karen Mok joins Mandarin Oriental's 23 existing fans: Kevin Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Lance Armstrong, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Liam Neeson, Helen Mirren, Maggie Cheung, Sigourney Weaver, Sir David Tang, Harry Connick Jr., Hélène Grimaud and Sa Ding Ding.

About Karen Mok
Multi-award winning actress and singer Karen Mok has enjoyed phenomenal success in Asia since making her debut in 1993. Internationally recognized, Karen has appeared in nearly 40 films including Shaolin Soccer, one of the highest-grossing films in Hong Kong’s history. Mok has recently completed filming Ekachai Uekrongtham's English-language thriller The Coffin which opened at No.1 at the Box office in Thailand.

In the field of music, she was the first female artist from Hong Kong to win Taiwan's prestigious Golden Melody Award (equivalent to the Grammy Award in the Mandarin music market), and is an accomplished recording artist, with 14 albums released to date.

More information about Mandarin Oriental’s fans can be found on the Group’s website at www.mandarinoriental.com


Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world's most prestigious hotels and resorts. The Group now operates, or has under development, 44 hotels representing almost 11,000 rooms in 28 countries, with 18 hotels in Asia, 13 in The Americas and 13 in Europe, Middle East and North Africa. In addition, the Group operates, or has under development, 14 Residences at Mandarin Oriental connected to its properties. 



Visit Destination MO (www.destinationMO.info), the online version of Mandarin Oriental Hotel Group’s bespoke publication, MO. News about our award-winning hotels, the best dining experiences, spa treatments, travel retreats and interviews with the Group’s celebrity fans is now just a click away.

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Top actress Karen Mok receiving the official photo to be used in Mandarin Oriental's advertising campaign
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Karen Mok standing by the photo wall featuring the fan, symbol of Mandarin Oriental. Well, she is now an official fan too!

HERE ARE MORE FANS OF MANDARIN ORIENTAL!
Maggie cheung 2008.jpg Datuk Michelle Yeoh, the first and only Malaysian
ChristianLou2_MASTER_266x200.jpg I.M Pei the architect
ChristianLou2_MASTER_266x200.jpg I.M Pei the architect
ChristianLou2_MASTER_266x200.jpg Christian Louboutin the shoe designer
Kenzo (Garden) (2).jpg Kenzo the fashion designer
Kenzo (Garden) (2).jpg Kenzo the fashion designer
Maggie cheung 2008.jpg Hong Kong actress Maggie Cheung
SophieMarceau MASTER 266x200v5.jpg
 French actress Sophie Marceau
KevinSpacey_MASTER_266x200v6.jpg American actor Kevin Spacey


THE END