Friday, February 1, 2013


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Former Miss Malaysia World 2009 Soo Wincci is Anew's new ambassador
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Looking good with Avon's new Anew!
Speech by Miss Apalin Haji Sirat,
Head of Commercial Marketing, AVON Malaysia

In conjunction of

ANEW Clinical A-F33 Proline Eraser Treatment with A-F33
On 31 January 2013, Thursday.

20 years ago, AVON introduced its first anti-ageing range, ANEW,  featuring a breakthrough ingredient called Alpha Hydroxy Acid or AHA that was found through a collaboration with NeoStrata Company Inc, a visionary in topical anti-ageing treatments. The component skyrocketed AVON into a leader in the anti-ageing skincare market, and it made ANEW a trusted household name.

After 2 decades of remarkable breakthroughs and more than 6 star anti-ageing ranges, AVON collaborated yet again with NeoStrata for yet another revolutionary discovery. This time, the scientists found a unique molecule that unlocks the secret to looking younger for longer… What is this molecule and why is it so different from other skincare brands, I will let you witness it yourself in the presentations to come. Suffice to say, we have in our hands, a patented ingredient so exclusive that it is not even available to dermatologists.   

We have a saying in AVONTry It To Believe It. And thousands of women around the world had tried the Pro Line Eraser Treatment to unbelievable responses. The moment it was launched in the US, it created such a buzz that reverbrated across the globe. In the UK for example, 1 unit were sold every 5 seconds – and ran out of stock within 6 hours of unveiling. Sixty thousand (60,000) people signed up on the  waiting list. We had a PR coverage of 75 million pound sterling,  average order for online sales during the week of launch were 50% higher than average—which is unseen before in skincare, and it became UK intranet’s highest ever hits.  The Pro Line Eraser garnered approvals, endorsements and even awards from famous beauty magazines such as Allure and Glamour.

Its launch in other countries were as overwhelming and the phenomenon continues with Malaysia. We are happy to have you, ladies and gentlemen, to be one of the earliest people in Malaysia to witness and try the A-F33 miracle molecule. 

Dr. Zhi Lu PH.D, MBA
Research & Development Director
Avon Beauty & Cosmetics Research & Development (Shanghai) Limited

Zhi Lu, Director of Regional R&D, is currently leading Avon’s largest oversea R&D center in Shanghai to support the new product innovation for the Asia-Pacific region. He is currently overseeing the product development, product safety and testing and engineering function. He joined Avon since 2009. He has conducted product development research in the US with Colgate-Palmolive Co. for more than 5 years in the field of personal care and oral care before joining Avon. He received Ph. D. in polymer chemistry from the University of Pennsylvania, M.S. in inorganic chemistry from Peking University and MBA from Rutgers University.

The Quantum Leap in Wrinkle Reduction

ANEW Clinical Pro Line Eraser Treatment with A-F33
  • The powerful breakthrough of ANEW Clinical, boost collagen in just 3 days
  • Deep wrinkles began to fade in just 14 days
  • With Avon’s patented A-F33
  • Launches 1 March 2013
  • RM159.00 (S&S RM182.85) each
  • Get yours from Avon Representative, Avon Beauty Boutique Nationwide


Petaling Jaya, 31 January, 2013 – the leading beauty and direct selling giant AVON announced the launch of ANEW Clinical Pro Line Eraser Treatment with A-F33, an industry first powerful molecule that is not yet available even to dermatologists. This newly discovered anti-aging molecule, Amino-fill33 (A-F33) promise to revolutionize the landscape of skincare.

“After 2 decades of remarkable breakthroughs and more than 6 star anti-aging ranges, AVON collaborated again with NeoStrata for yet another revolutionary discovery. This time, the scientists found a unique molecule, A-F33 that unlocks the secret to look younger for longer.” said the Head of Commercial Marketing AVON, Aspalin Haji Sirat.

An impressive presentation on the powerful molecule A-F33 in ANEW Clinical Pro Line Eraser Treatment by Dr. Zhi Lu, Director of AVON Regional Research & Development amazed the 100 guests. These first and only 100 media and guests had a chance to personally experience the product.

Deep wrinkles start to be addressed in the first two week of use which is quite impressive for a topical anti-ager. The visual results of this product are impressive,” added Dr Zhi Lu, who holds a Ph. D. in polymer chemistry from the University of Pennsylvania and MBA from Rutgers University.

The event was also attended by AVON ANEW Ambassador, Soo Wincci and Anew Clinical Pro Line Eraser Treatment users, Maria Tunku Sabri and Nani Rostam

Soo Wincci, ANEW Ambassador, Miss World Malaysia 2008/09: “It absorbs quickly, and within days I was seeing improvements on my laugh lines and crow’s feet. I’m sharing this secret with all my fans!”

Maria Tunku Sabri, Celebrity TV Host: “When I smile, I noticed that fine lines around eyes, corners of my mouth and nose bridge seems to lessen. This product understands what we Asian women need. It’s simply SUPERB!”

Nani Rostam, Blogger & Housewife: “It doesn’t just fades away my lines; my skin is more moisturized than before, my skin tone is more even. My daughters kept complimenting, asking me where all my lines went.”
Hosted by the lovely TV Personality, Aishah Sinclair, the launch was held at Royale Bintang Damansara Hotel in a laboratory setting with guests were seen in white lab coats.

The Breakthrough: ANEW Clinical Pro Line Eraser Treatment with A-F33, an industry first molecule exclusively available through Avon*, fights wrinkles delivering breakthrough results, creating a new gold standard in anti-aging.

The Technology: Inspired by Nobel Prize-winning research that looked at blocking mechanisms of protein production, ANEW Clinical Pro Line Eraser Treatment leverages the power of A-F33 Amino-fill, an innovative molecule that has been found in testing on skin cells to work in a way that other well known anti-aging ingredients like glycolic acid, retinol, and CoQ10 don’t; by deactivating critical collagen blocking in skin cells to help unleash untapped collagen.  ANEW Clinical Pro Line Eraser Treatment begins to reduce the look of deep and fine wrinkles in just 14 days**.

The Results:
  • Fine lines and deep wrinkles begin to look reduced in just 14 days**
  • Over time, 100% of women showed a reduction in fine lines**
  • Produces up to 50% improvement in overall fine lines and deep wrinkles in 11 weeks**
  • Faster and better than a leading dermatologist-inspired wrinkle treatment**
  • 5 out of 10 women considering a cosmetic procedure who tried ANEW Clinical Pro Line Eraser Treatment said the serum improved their skin so much they decided to postpone the procedure ***

This breakthrough anti-aging skincare, Anew Clinical Pro Line Eraser Treatment 30g will be available starting 1 March 2013 at RM159.00 (S&S RM182.85) per bottle. Contact your AVON Representative or visit the nearest AVON Beauty Boutique to fade away your deep wrinkles! For more information, call Avon’s Toll Free Line at 1- 800- 22- AVON (2866) or visit

*In the mass market
**Based on a dermatologist supervised clinical study after 11 weeks.
***Based on a consumer perception study.  Results not comparable to cosmetic procedures