ANEW IS RENEWED!
Former Miss Malaysia World 2009 Soo Wincci is Anew's new ambassador
Looking good with Avon's new Anew!
Speech
by Miss Apalin Haji Sirat,
Head
of Commercial Marketing, AVON Malaysia
In
conjunction of
ANEW
Clinical A-F33 Proline Eraser Treatment with A-F33
On
31 January 2013, Thursday.
20
years ago, AVON
introduced its first anti-ageing range, ANEW,
featuring a breakthrough ingredient called Alpha Hydroxy Acid or AHA
that was found through a collaboration with NeoStrata Company Inc, a visionary
in topical anti-ageing treatments. The component skyrocketed AVON into a leader
in the anti-ageing skincare market, and it made ANEW a trusted household name.
After
2 decades of remarkable breakthroughs and more than 6 star anti-ageing ranges, AVON collaborated
yet again with NeoStrata for yet another revolutionary discovery. This time,
the scientists found a unique molecule that unlocks the secret to looking
younger for longer… What is this molecule and why is it so different from other
skincare brands, I will let you witness it yourself in the presentations to
come. Suffice to say, we have in our hands, a patented ingredient so exclusive
that it is not even available to dermatologists.
We
have a saying in AVON
– Try It To Believe It. And thousands
of women around the world had tried the Pro Line Eraser Treatment to
unbelievable responses. The moment it was launched in the US, it created such a
buzz that reverbrated across the globe. In the UK for example, 1 unit were sold every 5 seconds – and avonshop.co.uk ran out of stock within 6
hours of unveiling. Sixty thousand
(60,000) people signed up on the waiting
list. We had a PR coverage of 75
million pound sterling, average
order for online sales during the week of launch were 50% higher than average—which is unseen before in skincare, and it
became UK intranet’s highest ever hits. The
Pro Line Eraser garnered approvals, endorsements and even awards from famous
beauty magazines such as Allure and Glamour.
Its
launch in other countries were as overwhelming and the phenomenon continues
with Malaysia. We are happy to have you, ladies and gentlemen, to be one of the
earliest people in Malaysia to witness and try the A-F33 miracle molecule.
Dr. Zhi Lu PH.D, MBA
Research & Development Director
Avon Beauty & Cosmetics Research
& Development (Shanghai) Limited
Zhi Lu, Director of Regional R&D, is
currently leading Avon’s largest oversea R&D center in Shanghai to support
the new product innovation for the Asia-Pacific region. He is currently
overseeing the product development, product safety and testing and engineering
function. He joined Avon since 2009. He has conducted product development
research in the US with Colgate-Palmolive Co. for more than 5 years in the
field of personal care and oral care before joining Avon. He received Ph. D. in
polymer chemistry from the University of Pennsylvania, M.S. in inorganic chemistry
from Peking University and MBA from Rutgers University.
BREAK THE RULES OF ANTI-AGING
SKINCARE WITH AVON ANEW CLINICAL PRO LINE ERASER TREATMENT A-F33
The Quantum Leap in Wrinkle Reduction
|
Petaling Jaya,
31 January, 2013 – the leading beauty and direct selling giant AVON announced the launch
of ANEW Clinical Pro Line Eraser
Treatment with A-F33, an
industry first powerful molecule that is not yet available even to
dermatologists. This newly discovered anti-aging molecule, Amino-fill33 (A-F33) promise to revolutionize the landscape of
skincare.
“After
2 decades of remarkable breakthroughs and more than 6 star anti-aging ranges, AVON collaborated again with
NeoStrata for yet another revolutionary discovery. This time, the scientists
found a unique molecule, A-F33 that
unlocks the secret to look younger for longer.” said the Head of Commercial
Marketing AVON,
Aspalin Haji Sirat.
An impressive presentation on
the powerful molecule A-F33 in ANEW Clinical Pro Line Eraser Treatment
by Dr. Zhi Lu, Director of AVON Regional Research
& Development amazed the 100 guests. These first and only 100 media and
guests had a chance to personally experience the product.
“Deep wrinkles start to be addressed in
the first two week of use which is quite impressive for a topical anti-ager.
The visual results of this product are impressive,” added Dr Zhi Lu, who holds a Ph. D. in polymer chemistry from the University of
Pennsylvania and MBA from Rutgers University.
The event was also attended by AVON
ANEW Ambassador, Soo Wincci
and Anew Clinical Pro Line Eraser
Treatment users, Maria Tunku Sabri
and Nani Rostam.
Soo Wincci, ANEW Ambassador, Miss
World Malaysia 2008/09: “It absorbs quickly, and within days I was
seeing improvements on my laugh lines and crow’s feet. I’m sharing this secret
with all my fans!”
Maria Tunku Sabri, Celebrity TV
Host: “When
I smile, I noticed that fine lines around eyes, corners of my mouth
and nose bridge seems to lessen. This product understands what we Asian women
need. It’s simply SUPERB!”
Nani
Rostam, Blogger & Housewife: “It doesn’t just fades away my lines; my skin is
more moisturized than before, my skin tone is more even. My daughters kept
complimenting, asking me where all my lines went.”
Hosted by the lovely TV
Personality, Aishah Sinclair, the launch was held at Royale Bintang Damansara
Hotel in a laboratory setting with guests were seen in white lab coats.
The Breakthrough:
ANEW Clinical Pro Line Eraser Treatment with A-F33, an industry first molecule
exclusively available through Avon*, fights wrinkles delivering breakthrough
results, creating a new gold standard in anti-aging.
The Technology: Inspired by Nobel Prize-winning research that
looked at blocking mechanisms of protein production, ANEW Clinical Pro Line Eraser Treatment leverages the power of
A-F33 Amino-fill, an innovative molecule that has been found in testing on skin
cells to work in a way that other well known anti-aging ingredients like
glycolic acid, retinol, and CoQ10 don’t; by deactivating critical collagen
blocking in skin cells to help unleash untapped collagen. ANEW Clinical Pro Line Eraser Treatment
begins to reduce the look of deep and fine wrinkles in just 14 days**.
The Results:
- Fine lines and deep wrinkles begin to
look reduced in just 14 days**
- Over time, 100% of women showed a
reduction in fine lines**
- Produces up to 50% improvement in overall
fine lines and deep wrinkles in 11 weeks**
- Faster and better than a leading
dermatologist-inspired wrinkle treatment**
- 5 out of 10 women considering a cosmetic
procedure who tried ANEW Clinical Pro Line Eraser Treatment said
the serum improved their skin so much they decided to postpone the
procedure ***
This breakthrough
anti-aging skincare, Anew Clinical Pro
Line Eraser Treatment 30g will be available starting 1 March 2013 at
RM159.00 (S&S RM182.85) per bottle. Contact your AVON
Representative or
visit the nearest AVON
Beauty Boutique
to fade away your deep wrinkles! For more information, call Avon’s Toll Free Line at 1- 800- 22- AVON (2866) or visit http://www.my.avon.com
*In the mass market
**Based on a dermatologist supervised clinical study
after 11 weeks.
###
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