NEW UNIFORMS FOR NEW YEAR BUT NO POCKETS? I LIVE FOR FASHION BUT STEWARDESSES ARE NOT MODELLING THE LATEST FASHIONS BUT WORKING AND TO ME, POCKETS ARE ESSENTIAL. BUT I AM A JOURNALIST SO MAYBE AIRLINE STAFF DON'T NEED THEM.
Firefly’s Fresh and Vibrant New Look;
Firefly
ushers in the Chinese New Year with the launch of its new cabin crew uniform
Firefly's new orange uniforms have the blessings of the God of Wealth but don't have pockets which baffles me. Surely large pockets are very useful to stuff all sorts of things like pens, immigration forms, napkins etc! I think pockets are essential don't you?
Firefly boss Ignatius Ong giving oranges to the elderly
The grand launch of Firefly's new uniform!
Firefly boss Ignatius Ong giving oranges to the elderly
The grand launch of Firefly's new uniform!
In ushering a prosperous brand refresh
year for the airline concurrently with the upcoming Chinese New Year, Firefly
unveiled its new cabin crew uniform today. The uniform will be to use effective
from 10 February 2013. The launch of the uniform is subsequent to the airline’s
recently announced fleet expansion, increased frequencies to the southern
region and its website refurbishment.
Firefly’s
CEO, Ignatius Ong said, “This is part of our continuous effort to enhance
the look of the Firefly brand to ensure that every passenger experience our
great services with a renewed feel. The new design is not only chic but
exemplifies professionalism that further empowers our flight attendant in
managing our flight and reinforcing safety protocols.”
In
conjunction with the launch of the new uniform, Firefly is holding a one month
social media campaign, ‘Get Candid and Win’, from now till 8 March. Interested
participants would just have to capture their picture with any Firefly Cabin
Crew in their new uniform and post it onto Firefly’s Facebook timeline to win
attractive prizes from Firefly. Weekly winners will be chosen based on the most
outstanding photo with a creative caption. For more details, please visit www.fireflyz.com.my.
Firefly currently flies to domestic and regional
destinations in the ASEAN network serving 24 routes within Malaysia, Singapore,
Thailand and Indonesia. Firefly which lies midway spectrum of a full-service
premium airline and a low-cost based airline, offers pricing with values that
significantly undercuts its competitors by providing the ease of a city airport,
20kg checked baggage allowance, complimentary in-flight refreshment, a 30
minute check-in buffer, web check-in facility – all essential needs for
business travellers and holiday makers alike.
Firefly, a
wholly-owned subsidiary of Malaysia Airlines, began operations in April 2007.
Currently, it operates a fleet of 12 ATR 72-500 turboprop aircraft out of
Penang and Subang, connecting secondary destinations within the
Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages
between Malaysia and Singapore .
Firefly
provides incredible value as well as convenient flight timings and excellent
service to its passengers. With Firefly, passengers enjoy 20kg of
checked-baggage allowance, complimentary in-flight refreshment, assigned
seating and the convenience of city airports.
Firefly has
also received numerous accolades. The most recent was in April 2012 when
Firefly was named the Most Promising Brand of the Year in the Transportation,
Travel & Tourism category by Putra Brand Awards. Five months prior to this,
in November 2011, Firefly was conferred the “Superbrand” status. Other awards
received include the 2010 Frost & Sullivan Value Airline of the Year award
and the Green Initiative of the Year 2010 award by Leaders in Aviation in
conjunction with the Doha Aviation Summit. In 2009 Firefly was also recognised
as the Best Brand in Aviation by the BrandLaureate.
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