LIVE AT ALOFT HOTELS PRESENTS: 100 DAYS OF MUSIC
100 Shows. 100 Hotels. 100 Days of Music.
Aloft Hotels Announces Ten Finalists of the 2014 Project Aloft Star Competition,
Finalists Added To 100 Days of Music Lineup
In celebration of its milestone 100th hotel opening early next year, Aloft Hotels, Starwood’s innovation hub for next-gen travelers, is proud to launch 100 Days of Music: a global music initiative that will feature 100 artist performances at 100 Aloft hotels over the next 100 days.
This worldwide tour will offer intimate, exclusive performances by some of the world’s hottest emerging artists as part of the brand’s popular live music series, Live at Aloft Hotels.
100 Days of Music debuts globally tonight with special performance events by Better Than Ezra at Aloft Brooklyn and The Feeling at Aloft London Excel.
The celebration continues later this week with kick-off performances by JotDog at Aloft Cancun on September 25 and a showcase by 10 finalists from Asia’s Project Aloft Star, amplified by MTV, five of whom will perform at Aloft Kuala Lumpur Sentral and five at Aloft Bengaluru Cessna Business Park on September 26.
Additionally, between now and December 31, the world’s hottest up-and-coming bands will take the stage at all of Aloft’s exciting destinations from Brussels to Beijing, San Francisco to Seoul, Milwaukee to Munich as Aloft counts down to its 100th hotel opening.
“Our ongoing music programming allows our guests to share in our passion for discovering incredible emerging talent,” said Brian McGuinness, Global Brand Leader, Starwood’s Specialty Select Brands. “That is why in celebration of our 100th hotel, we knew we had to put on a show – but not just any show – one that spans across every single Aloft hotel, connecting guests and locals around the world through the power of music.”
Coinciding with 100 Days of Music is the announcement of the finalists of the 5th Annual Project Aloft Star, a global talent competition with NYLON magazine aimed to identify and support the hottest undiscovered emerging music artists.
Finalists can be viewed at Liveatalofthotels.com. Voting is now open and the winner will be crowned November of this year. The finalists of the Asia Pacific leg of the competition have also been announced and will be competing at Aloft Kuala Lumpur and Aloft Bengaluru Cessna Park on Friday, September 26. Former Project Aloft Star winners, MY BODY, will be opening for Better Than Ezra at Aloft Brooklyn tonight.
100 Days of Music is the latest example of Aloft’s passionate commitment to music and talent discovery, providing yet another unique platform for the brand’s exceptional music programming.
It is an extension of Live at Aloft Hotels, an ongoing acoustic performance series that has been a pillar of the brand since the inception of Aloft Hotels in 2008. Past artists have included Fitz and The Tantrums, Atlas Genius, The Lumineers, Langhorne Slim, among many others.
For a complete and regularly updated list of all 100 Days of Music performances, please visit www.LiveAtAloftHotels.com and follow along and join the conversation @AloftHotels using #AloftLive.
About Aloft Hotels
With nearly 100 hotels open and coming soon in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape.
For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design.
For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com.