LAMPE BERGER
MALAYSIA HOSTS INAUGURAL LAMPE BERGER POLO CUP AND LAUNCHES PARFUM BERGER PARIS
HOME FRAGRANCES COLLECTION IN CONJUNCTION WITH 2nd ANNIVERSARY
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DATO STEVEN YEAM, RICHARD MAMEZ PRESIDENT OF LAMPE BERGER PARIS, DATO JULIE LIM SOLE DISTRIBUTOR OF LAMPE BERGER MALAYSIA AND BRUNEI AND DATO WINNIE LIM HOLDING PARFUMS LAMPE BERGER
Lampe Berger Paris, the world famous, century old French master perfumer and Jubilant Prestige Sdn Bhd, the
country sole distributor of Lampe Berger products in Malaysia, played host to the
inaugural Lampe Berger Polo Cup 2014 and launched the Parfum Berger Paris Home
Fragrances Collection for the first time in Asia at the Polo Pavilion, Bukit
Kiara International Equestrian & Country Resort recently.
The
glamourous, high society event, held in conjunction with Lampe Berger
Malaysia’s 2nd Anniversary was attended by more than 150 guests and graced
by Richard Mamez, President of Lampe Berger Paris; Dato’ Julie Lim, Managing
Director of Lampe Berger Malaysia; Directors of Jubilant Prestige Sdn Bhd, Dato’
Winnie Lim and Dato’ Steven Yeam; and Lyslie Legendre, Trade Advisor for
Fashion, Lifestyle & Tourism at UBIFRANCE Malaysia.
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MADELAINE LEONG AND MONICA GREGORY
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The programme
opened with the thrilling and fast-paced “Sport of Kings” or polo. Spectators
and aficionados of the sport comprising Malaysia’s upper echelons were seen
enjoying the sight of thundering horses and their agile riders as Team Blue and
Team White went head to head in an exciting and entertaining match to secure
the coveted Lampe Berger Cup.
During the game, guests were regaled with polo
trivia and commentary by Dr. Rodwin Bahadur, an experienced Canadian polo
player with an Argentinian handicap.
After 45
minutes of play, Team White, comprising Datin Mohaini Yusof, Abigail Slater,
Steve Nicholas and Epy Mohd Sharif, emerged triumphant to win the coveted Lampe
Berger Cup. Each team member received Lampe Berger’s magnificent Ceci n’est pas une lampe “This is not a lamp”. Meanwhile, the runner-ups, Team Blue
compri
sing Michael Pan, Dato’ Muadzam Shah, Daryl Yeap and Fadzli Shah did not
go home empty handed as they were each awarded Lampe Berger’s Fleur de
Lys as tokens of appreciation for their amazing display of sportsmanship
throughout the game.
Guests of the
exclusive event took the opportunity to showcase their flair and keen sense of
fashion with "Polo Chic" being the theme of the day. A bevy of
beauties were spotted wearing fashionable sun and plumed hats to match their
summer dresses and polo outfits in the hope of winning the Best Hat prizes
which were awarded to three lucky ladies. Each of them took home the Lampe
Berger Coffret First, an elegantly designed translucent glass lamp as tokens of
appreciation.
Following the
match, Lim and Mamez together with Dato’ Winnie Lim and Dato’ Steven Yeam,
launched Lampe Berger Paris’ new range of home fragrances, Parfum Berger at an
elegant tea reception. The unveiling of the new products was gaily celebrated
with the popping of Moet and confetti as the Polo Pavilion erupted with cheers
and applause from the assembled guests.
“Lampe Berger
Malaysia is thrilled to host the inaugural Lampe Berger Polo Cup 2014 and
launch a new range of home fragrances, Parfum Berger in conjunction with our 2nd
Anniversary,” said Dato’ Julie Lim, Managing Director of Lampe Berger Malaysia.
"In
celebrating these significant milestones, Lampe Berger is set to entrench
itself further in the minds of discerning consumers as the revolutionary master
perfumer of distinctive class. Lampe Berger Malaysia has certainly come a long
way since we established in 2012, a conventional method of selling
Paris-sourced fragrancing products through brick and mortar outlets and pop-up
stores in major shopping centres.
"We have to-date, 15 Lampe Berger authorised dealers and outlets with more on the way as we continue to expand and grow the brand in retail in Malaysia and Brunei,” added Lim.
"We have to-date, 15 Lampe Berger authorised dealers and outlets with more on the way as we continue to expand and grow the brand in retail in Malaysia and Brunei,” added Lim.
“The success
of Lampe Berger Malaysia has certainly spurred us to introduce the best of our
current product offerings to the Malaysian market. We believe there is a very
exclusive, niche segment of consumers who will appreciate and be delighted by
the refined elegance of fragranced bouquets and objets d'art,” said Richard
Mamez, President of Lampe Berger Paris.
The new Parfums Lampe Berger was also launched though it will only be available in all Lampe Berger stores in end October 2014.
The new Parfums Lampe Berger was also launched though it will only be available in all Lampe Berger stores in end October 2014.
Fragrance in the home is a growing market in France with 80% of people
regularly using home fragrances, according to the Givaudan Panel France 2011.
The Parfum Berger collection showcases scented bouquets and delicately
fragranced decorative items; a combination of refined, blended floral accents
such as iris, jasmine, rose, lily of the valley and peony presented in
charming packaging of a sleek grey glass vase topped with a delicately crafted
ceramic rose or plaster roses attached to a grey, satin ribbon embellished with
a transparent bead.
At the heart of this collection are 10 specially blended fragrances -
Paris Chic, Precious Jasmine, Amber Powder, Provence Treats, Virginia
Cedarwood, Zest of Verbena, Ocean Breeze, Soap Memories, Vanilla Gourmet and
Orange Cinnamon, all created in France through the combined expertise of the
Berger company’s fragrance know-how and the Master Perfumers of Grasse.
ROSE BOUQUET
COFFRET 4 ROSES SUR PLATEAU
COFFRET BOUQUET PARFUM-ROSE ZESTE DE VERVEINE
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COFFRET PAMPILLE
COFFRET ROSE PLATEAU SAVON
e) Paris Chic: A combination of Bergamot Orange, Iris, Bulgarian Rose, Violet, Jasmine, Lychee and Powdered Musk
f) Precious Jasmine: A combination of Jasmine, Ylang Ylang, Carnation, Peony, Orange Blossom, Peach and Apricot
g) Amber Powder: A combination of Rose, Cinnamon, Pepper, Sandalwood, Patchouli, Amber, Vanilla, Balms and White Musk
h) Virginia Cedarwood: A combination of Pine, Orange, Lemon, Clove, Coconut, Cedar, Sandalwood and Lignum Vitae
i) Soap Memories: A combination of Lily of the Valley, Orange Blossom, Peony, Cotton Flower, Sweet Almond and Patchouli
j) Provence Treats: A combination of Anise, Dried Fruits, Candied Fruits, Almond, Cinnamon, Clove, Patchouli, Vanilla and Liquorice
This range comprises
a collection of elegant items which diffuse delicate floral fragrances through
capillary action which lasts up to several weeks.
a) Hanging Rose and
30 ml Spray
b) Rose and 30 ml
Spray
PARFUM BERGER HOME FRAGRANCES
THE
COLLECTION
ROSE SEULE
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The Parfum Berger range comprises a collection
of fragrant, elegant items of extreme quality created in Grasse, the perfume
capital of the world, by top Master Perfumers.
The new range features 10 combinations of refined blend of floral accents created through the collaboration of the Berger company’s fragrance know-how and the expertise of the Master Perfumers that comes in two ranges which are the Fragranced Bouquets range and the Fragranced Objects range available in 10 fragrances:
The new range features 10 combinations of refined blend of floral accents created through the collaboration of the Berger company’s fragrance know-how and the expertise of the Master Perfumers that comes in two ranges which are the Fragranced Bouquets range and the Fragranced Objects range available in 10 fragrances:
a) Ocean
Breeze: A combination of Rose, Blackcurrant, Marine Harmony, Jasmine, Lily
of the Valley, White Musk, Amber and exotic woods
b) Zest
of Verbena: A combination of Lime, Pink Pepper, Verbena, Lavender, Mint,
Ambergris and White Musk
c) Orange
Cinnamon: A combination of Cinnamon, Ginger, Orange, Tonka Beans, Nutmeg,
Coconut, Vanilla and Musk
d) Vanilla
Gourmet: A combination of Anise, Rum, Vanilla pod, Vanilla liqueur, Cocoa,
Tonka Beans and Musk
e) Paris Chic: A combination of Bergamot Orange, Iris, Bulgarian Rose, Violet, Jasmine, Lychee and Powdered Musk
f) Precious Jasmine: A combination of Jasmine, Ylang Ylang, Carnation, Peony, Orange Blossom, Peach and Apricot
g) Amber Powder: A combination of Rose, Cinnamon, Pepper, Sandalwood, Patchouli, Amber, Vanilla, Balms and White Musk
h) Virginia Cedarwood: A combination of Pine, Orange, Lemon, Clove, Coconut, Cedar, Sandalwood and Lignum Vitae
i) Soap Memories: A combination of Lily of the Valley, Orange Blossom, Peony, Cotton Flower, Sweet Almond and Patchouli
j) Provence Treats: A combination of Anise, Dried Fruits, Candied Fruits, Almond, Cinnamon, Clove, Patchouli, Vanilla and Liquorice
THE
RANGE
Fragranced
Bouquets range
a) The Cube
Scented Bouquet 125 ml
Features a
contemporary design with an elegant glass cube decorated with a silver ring and topped by its bouquet of black reeds. Created in an engineered polymer, the 8 reeds guarantee an optimal diffusion of the fragrance without discolouration in the solution. The Cube Scented Bouquet is available in 10 fragrances: Ocean Breeze, Zest of Verbena, Orange Cinnamon, Vanilla Gourmet, Paris Chic, Precious Jasmine, Amber Powder, Virginia Cedarwood, Soap Memories and Provence Treats.
b) The Rose Scented Bouquet
An alternative to the Cube Scented Bouquet, the Rose Scented Bouquet comes in a finely crafted ceramic rose which absorbs the fragrance through capillary action and gradually diffuses it. It is presented in
an elegant grey lacquered vase topped by a silver coloured galvanised ring.
The Rose Scented Bouquet is available in 5 fragrances: Zest of Verbena,
Orange Cinnamon, Paris Chic, Soap Memories and Provence Treats.
an elegant grey lacquered vase topped by a silver coloured galvanised ring.
The Rose Scented Bouquet is available in 5 fragrances: Zest of Verbena,
Orange Cinnamon, Paris Chic, Soap Memories and Provence Treats.
c) Refill
for Scented Bouquet Range
A 200 ml
refill is elegantly presented in a bottle of original design for
easy recognition and identification. The refill is packaged in a grey coloured plastic
bottle topped with an anthracite grey cork decorated with a silver edging finishing
of hot stamping. The refill comes in 10 fragrances: Ocean Breeze, Zest of Verbena,
Orange Cinnamon, Vanilla Gourmet, Paris Chic, Precious Jasmine, Amber Powder,
Virginia Cedarwood, Soap Memories and Provence Treats. Each one is easily
identified by the band in the specific olfactory family colour and name of fragrance.
easy recognition and identification. The refill is packaged in a grey coloured plastic
bottle topped with an anthracite grey cork decorated with a silver edging finishing
of hot stamping. The refill comes in 10 fragrances: Ocean Breeze, Zest of Verbena,
Orange Cinnamon, Vanilla Gourmet, Paris Chic, Precious Jasmine, Amber Powder,
Virginia Cedarwood, Soap Memories and Provence Treats. Each one is easily
identified by the band in the specific olfactory family colour and name of fragrance.
d)
Accessories
i) A box of black reeds for Cube Scented
Bouquet
Available in a box of 8 to be used in the event
of changing
the fragrance. In the interest of reactivating the bouquet’s
diffusion, the sticks can also be turned around regularly.
the fragrance. In the interest of reactivating the bouquet’s
diffusion, the sticks can also be turned around regularly.
ii) Ceramic
flower for Rose Scented Bouquet
Packaged in
a cardboard case with a sliding opening on a grey
anthracite platform to be used in the event of
changing the fragrance.
anthracite platform to be used in the event of
changing the fragrance.
Fragranced
Objects range
This range comprises a selection of small,
decorative items perfumed with a spray to be placed or to be hung for localised
fragrance. Each item is packaged elegantly perfect to be given as gifts for all
occasions.
Cleverly designed in the shape of a majestic
rose complemented with a grey satin
ribbon embellished with a transparent bead to be perfumed
with a single spray of the Parfum Berger spray. A 30 ml Parfum Berger spray
is also available with each purchase and exists in 5 fragrances:
Zest of Verbena, Orange Cinnamon,Paris Chic, Provence Treats and Soap Memories.
ribbon embellished with a transparent bead to be perfumed
with a single spray of the Parfum Berger spray. A 30 ml Parfum Berger spray
is also available with each purchase and exists in 5 fragrances:
Zest of Verbena, Orange Cinnamon,Paris Chic, Provence Treats and Soap Memories.
Finely
crafted in the shape of a rose in very delicate ceramic, the Rose
is presented on a grey cup which can be placed on any flat surface
without causing any damage. A 30 Parfum Berger spray is also available
with each purchase and exists in 5 fragrances: Zest of Verbena,
Orange Cinnamon, Paris Chic, Provence Treats and Soap Memories.
is presented on a grey cup which can be placed on any flat surface
without causing any damage. A 30 Parfum Berger spray is also available
with each purchase and exists in 5 fragrances: Zest of Verbena,
Orange Cinnamon, Paris Chic, Provence Treats and Soap Memories.
c) Limited Edition Box of 4 Roses and 30 ml
Orange Cinnamon spray
Contains 4 plaster roses to perfume and a
silver
coloured glazed ceramic tray and 30 ml spray. An ideal gift for any occasion,
this limited edition box is only available in Orange Cinnamon.
coloured glazed ceramic tray and 30 ml spray. An ideal gift for any occasion,
this limited edition box is only available in Orange Cinnamon.
d) 90 ml
Spray
Packaged in
a luxurious transparent glass bottle and topped with an elegant
cork, it features a high performance pump to ensure efficiency when used to
re-perfume fragrances items. The spray is available in 10 fragrances:
Ocean Breeze, Zest of Verbena, Orange Cinnamon, Vanilla Gourmet,
Paris Chic, Precious Jasmine, Amber Powder, Virginia Cedarwood,
Soap Memories and Provence Treats.
cork, it features a high performance pump to ensure efficiency when used to
re-perfume fragrances items. The spray is available in 10 fragrances:
Ocean Breeze, Zest of Verbena, Orange Cinnamon, Vanilla Gourmet,
Paris Chic, Precious Jasmine, Amber Powder, Virginia Cedarwood,
Soap Memories and Provence Treats.
Parfum Berger will be available in October at all Lampe Berger
authorised dealers including its flagship, House of Tatiana Bangsar; Pavilion,
Kuala Lumpur; Bangsar Shopping Centre; Mid Valley Megamall; Hartamas Shopping
Centre; 1 Utama Shopping Centre, Petaling Jaya; Centre Point Bandar Utama, Petaling
Jaya; Sunway Pyramid, Petaling Jaya; Sunway Carnival Mall, Penang; Gurney
Plaza, Penang; De Garden Medan Ipoh, Perak; Hotel Cappuccino, Johor; Queens
Court, Kuching; The Mall, Brunei and upcoming outlets in Klang, Selangor, Miri, Sarawak and
Sungai Petani, Kedah.
For more information on Lampe Berger and its authorised dealers, kindly
log on to www.lampebergerparis.com.my.
About Lampe Berger Paris
Lampe Berger is a French company
established in 1898 by Maurice Berger, a pharmaceutical dispenser who invented
a system of diffusion by catalysis which he then patented. This revolutionary
technology, which purifies the air in enclosed rooms was soon applied for
private use thus giving birth to the Lampe Berger company.
During the 1930s, Lampe Berger
became a collector’s item with each lamp being associated with a designer and
major manufacturer such as Cristal de Baccarat, Cristalleries de Saint Louis,
Emile Galle, ReneLalique and in the 1950s, Coco Chanel, Jean Cocteau, Colette
or Picasso.
Lampe Berger continues to develop
and reinvent itself over the years and has sold over 5 million litres of
fragrances and 800,000 lamps every year around the world. Currently, it is
distributed in 56 countries and is present in 7,000 sales outlets around the
world.
About Jubilant Prestige
Jubilant Prestige SdnBhd is the appointed
exclusive sole distributor of Lampe Berger Paris in Malaysia for lamps,
essential oils and accessories throughout Malaysia and Brunei. Genuine Lampe
Berger products are sold only at authorized outlets and pop-up stores. For more
information on Lampe Berger products or for the complete dealer’s list, please
visit www.lampebergerparis.com.my
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