SKIN IS THE NEW MEASURE OF
MAN:
SK-II MEN FACIAL TREATMENT
ESSENCE SETS A NEW BAR IN THE MALE UNIVERSE
WITH VIBRANT CLEAR SKIN IN
14 DAYS
Scientists discover Pitera™’s efficacy in improving the
five skin dimensions
that affect vibrant clear skin in men
The measure of a real man is no longer defined by his
personal attributes or even status symbols. In fact, according to women, skin
has become the latest benchmark.
Inspired by this new insight, SK-II has embarked on extensive
and in-depth studies that have led SK-II to discover the five critical
dimensions that affect the vibrancy and clarity of men’s skin and the
development of a new skincare product for men – SK-II MEN Facial Treatment
Essence.
Skin as the new measure of
a man
A new SK-II study which polled 200 Korean women aged between
20 to 49 has revealed that women are drawn to men with good skin complexions.
The study found that 9 in 10 women are attracted to men with
good skin and want their partners to maintain good skin whilst nearly the same
number have been disappointed with a man’s bad skin condition in spite of how
well-dressed he is. In addition, more than 8 in 10 also agree that successful
men are taking care of their skin behind closed doors.
These new insights are set to change the conventional male
perspective on skincare, with vibrant clear skin becoming the gold standard and
a macho pursuit in the male universe.
A deep dive into the male skin universe: The 5
dimensions of vibrant clear skin
Inspired by the latest insights on women’s perspective on
men’s skin, SK-II scientists embarked on an important in-depth research[1] to precisely understand
the biological behavior and the inner workings of men’s skin that give rise to
the physical differences on the skin surface.
The study, which compared men’s skin with women’s skin, found
that men have:
- Higher sebum secretion levels that contribute to oilier skin and make skin prone to
clogged pores, breakouts and the onset of ageing signs. Their sebum
secretion levels typically start increasing from their 30s and continue to
do so throughout their lifespan.
- Significantly lower skin hydration and hence, their skin tends to be less moisturized.
- Significantly duller skin tone. This is caused by coarser facial hair and
environmental pollutants like UV rays.
The study also revealed that men tend to have a rougher
skin texture caused by daily facial shaving.
Based on SK-II’s holistic skin tracking study spanning a
decade, SK-II scientists have also successfully mapped out the properties of
skin to identify the visible components that define skin’s ideal state at any age. By combining these new findings with
the insights on men’s skin, SK-II has unearthed the five critical dimensions
that affect the vibrancy and clarity of men’s skin: texture, radiance, spots
control, wrinkle resilience and firmness.
any age. By combining these new findings with
the insights on men’s skin, SK-II has unearthed the five critical dimensions
that affect the vibrancy and clarity of men’s skin: texture, radiance, spots
control, wrinkle resilience and firmness. “SK-II’s
extensive research has allowed us to gain a profound understanding of the key
properties that affect men’s skin and how they can be addressed to bring men
closer to realizing vibrant clear skin,” said DrKukizo Miyamoto, Principal
Scientist, Research and Development, P&G Beauty,
Pitera™: Transforming the
5 dimensions
The latest research on defining the five dimensions of
vibrant clear skin, coupled with 35 years of research in SK-II’s signature
ingredient, Pitera™, has shed new light on how this naturally-derived
ingredient can work at skin’s fundamentals to improve vibrant clear skin across
the five key dimensions.
The key to Pitera™’s efficacy lies in its rich diversity of
skin nutrients that delivers a comprehensive range of skin benefits to improve
skin quality across the five dimensions of texture, radiance, firmness, spot
control and wrinkle resilience. Sharing
a similar composition of vitamins, amino acids, minerals and organic acids that
is similar to skin’s Natural Moisturizing Factors, Pitera™ also stimulates skin
renewal to achieve vibrant clear skin.
In clinical studies, this
one-of-its-kind ingredient has shown to improve the skin’s barrier function,
resulting in moisturized skin even in daily-shaven areas.
“Pitera™ has been scientifically
proven to be so versatile and powerful that it can address the unique demands
and characteristics of men’s skin. By
helping skin function at its optimum, Pitera™ can improve skin’s appearance
along the five dimensions to achieve vibrant clear skin in men,” said Professor
Akira Kawada, Department of Dermatology, Kinki University School of Medicine.
Measure
up with vibrant clear skin with SK-II MEN Facial Treatment Essence
SK-II introduces its first Facial
Treatment Essence for men’s skin. With over 90 per cent Pitera™, SK-II MEN
Facial Treatment Essence transforms skin to vibrant clear to help men measure
up in the male universe. In fact, it has proven
to show noticeable skin transformation across all 5 dimensions of vibrant clear
in just 14 days.
The SK-II MEN Facial Treatment Essence includes a unique
refreshing ingredient specially designed for men which provides a mild cooling
sensation that lasts long after application. Penetrating deep into skin, the
essence moisturizes on the spot and remains non-sticky and non-greasy to the
touch.
With SK-II MEN Facial Treatment Essence, skin becomes
significantly more moisturized after 3 days. Within 7 days of use, skin becomes
less oily with a great reduction in sebum secretion levels. And after 14 days, skin tone becomes brighter
and more radiant, giving you vibrant clear skin.
Clinical tests have proven the efficacy of SK-II MEN Facial
Treatment Essence, with 8 in 10 users registering visible improvements in
overall skin complexion – and even dermatologists[2] attesting to its
efficacy.
Accompanying SK-II MEN Facial Treatment Essence in the new
line-up is SK-II MEN Moisturizing Cleanser and Age Revitalize Moisturizer.
Availability & pricing
SK-II MEN Facial Treatment Essence, SK-II MEN Moisturizing
Cleanser and SK-II MEN Age Revitalize Moisturizer will be available in Malaysia
*At Bandar Utama, KLCC, Pavilion, Subang Parade, Mahkota
Parade, Gurney Plaza, Sg Wang Plaza, Sunway Pyramid, East Coast Mall Kuantan,
One Borneo KK and Ipoh Parade.
** At Isetan KLCC, Aeon Mid Valley, Metro Mid Valley, Aeon
Tebrau, Aeon Bandar Utama, Sogo KL, Isetan Garden, Aeon Taman Maluri, Aeon Ipoh, Metro The Curve,
Aeon Bukit Tinggi, Isetan Lot 10 and
Isetan Bandar Utama.
SK-II MEN Facial Treatment Essence (75ml) RM219
SK-II MEN Facial Treatment Essence (150ml) RM409
SK-II MEN Age Revitalize Moisturizer (50g) RM349
SK-II MEN Moisturizing Cleanser (120g) RM219
If you want your skin to glow as healthily as Godfrey Gao, use SK-II for Men!
About SK-II
About SK-II
For more
than 30 years, SK-II has touched the lives of millions of women around the
world by helping them to “Live Clear” through the
miracle of crystal clear skin and life. The fascinating story behind
SK-II began at a sake brewery in Japan
5 comments:
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