WITH CHRISTMAS COMING AND NEW YEAR ON THE WAY, NOW IS THE TIME TO CELEBRATE WITH MARTELL, SINCE THE WORLD DID NOT END ON 21.12.12 AS EXPECTED!
You just need around RM 1,800 or so.
Martell XO Cognac Breaks New Architectural Ground Again
Latest Architect Edition Designed by Pritzker Prize-winner Christian de Portzamparc
This is the architect who designed the limited edition bottle so don't throw the empty bottle into the dustbin but sell it on eBay later.
Martell cognac enjoys a uniquely prestigious positioning, one born of nearly three centuries of inspiration and passion for cognacs of character and distinction, making it the favourite choice of connoisseurs around the world. Now the brand has underlined its commitment to blending that history with innovation, as well as its commitment to the finer things in all spheres of life, with the launch in Hong Kong of the latest Martell XO Exclusive Architect Edition, a light and airy new iteration of the celebrated series that comes from a unique architectural talent.
After collaborating in 2009 on previous versions of the Architect Edition with architects Paul Andreu, for the newest second limited edition version of this most prized of Martell cognacs, the brand is proud to join forces with French architectural legend Christian de Portzamparc.
The first Frenchman to be awarded the Pritzker Prize, the Nobel Prize of architecture, in 1994, De Portzamparc's work has included notable edifices such as the LVMH Tower in New York and the French embassy in Berlin, as well as projects even grander in scale, such as the entire Quartier Masséna neighbourhood of Paris, and complexes of concert halls in Paris, Rio de Janeiro and Luxembourg.
What unites all of De Portzamparc's celebrated constructions is his mastery of light and its potential as a source of organic energy. And it's light that is at the centre of his design for the Martell XO Exclusive Architect Edition. The cognac's distinctive arch-shaped bottle, accented by a bird in flight, provides the perfect receptacle to illuminate the amber colour of the liquid within. The bottle, which carries De Portzamparc's signature close to the bottom, is housed inside a carafe covered in criss-crossing horizontal lines, curving and rising to accentuate the effervescent airiness of the design. Like previous Architect Editions, it is a unique and fitting home for this most precious of cognacs.
Designed to enhance the Martell XO experience, the bottle holds within the same acclaimed blend of grapes from the four main cognac growth areas. This creates a cognac of deep gold amber with a full, rich and powerful nose. Its taste is complex and full of flavour with hints of almond and vanilla, offering a long, lingering after-taste.
The ideal collectible gift for an esteemed family member, friend or cognac lovers this Chinese New Year, the Martell XO Exclusive Architect Edition is limited to 60 sets in Hong Kong, available in selected premium wine and spirit shops at a price of HK$3,200 OR around RM 1,600 in Malaysia but dont hold me to it.
Martell is the oldest of the major cognac houses and was founded in 1715 in the French Charente region by Jean Martell. By 1721 Martell was already exporting more than 200,000L of cognac to the United Kingdom.
Martell’s unique reputation, both within France and beyond, rests upon its rich heritage, together with the skill and creativity that Martell continuously strives to hone. The House’s founding principles are based on the pursuit of perfection, which Jean Martell made his motto. This standard has been the House of Martell’s inspiration ever since. To this day, it lies at the heart of every cognac it has created. Over the past few years Martell has successfully launched the new Martell XO (2005), Martell Création Grand Extra (2007) and L’Or de Jean Martell (2008/2009).