ICONIC WA LABEL MORRISON TO OPEN FASHION PARAMOUNT 2012
Perth Fashion Festival is excited to announce iconic Western Australian women’s wear label Morrison will open Fashion Paramount 2012. ‘Morrison, presented by Deloitte’ is the opening event for Fashion Paramount which will make a return to the sophisticated Hackett Hall at the Western Australian Museum on 20 September.
A quintessential Western Australian label, Morrison exudes effortless style and is loved by those who enjoy wearable clothing that promotes a feeling of subtle and discrete luxury.
“We are delighted to be once again involved in Perth’s premier fashion event. This year we celebrate 10 years in the fashion industry and we are excited to acknowledge this milestone here in Perth where we began,” said designer Kylie Radford.
“We have been able to bring beautiful pieces of clothing to our devoted customers for 10 years and look forward to the next evolution in Morrison’s history. The summer collection ‘Restrospect’ is a celebration of our history and encompasses the feeling of long summer days and balmy summer nights,” she said.
Perth Fashion Festival Director, Mariella Harvey-Hanrahan, is thrilled to have the home grown success story on-board for 2012.
“We are delighted to have Morrison opening Fashion Paramount 2012 at the beautiful and historic Hackett Hall. Morrison epitomises everything Western Australian and since their 2002 launch they have evolved into one of our most loved and coveted local designers,” she said.
Since launching in 2002, designer Kylie Radford and her husband and business partner, Richard Poulson, have taken their label to new heights nationally with eight stores and 150 wholesale clients, and all garments produced and designed in Australia.
Perth Fashion Festival is supported by the State Government through Eventscorp, the Department of Culture and the Arts and the City of Perth.
The 2012 campaign images and further information on PFF 2012 program of events will be unveiled in coming weeks.
Perth Fashion Festival 19-25 September 2012.
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