HERE ARE THE NEW LIFE SAVERS FOR THOSE DESIROUS OF CRYSTAL CLEAR AND FAIR SKIN!
The new Cellumination Deep Surge EX
COME CLOSER TO THE FUTURE OF WHITENING SKINCARE:
SK-II PRESENTS SKIN WITH HIGHLY DEFINED AURA AND SPOTLESS CLARITY WITH
SK-II GLOBAL BRAND AMBASSADOR LEE SINJE
New Ingredients Coupled with Latest
SK-II Breakthrough Research
Brings a New Standard in Holistic Beauty
Kuala Lumpur, 12 June 2012:
SK-II today unveiled its newest whitening innovations to its
highly acclaimed Whitening Spots Specialist and Cellumination boutiques,
reinforcing its commitment to deliver breakthrough results for women seeking to
come up close with flawless skin.
Powered by advanced technologies coupled with the discovery
of new ingredients, the Whitening Spots Specialist Concentrate and
Cellumination Essence EX are the latest additions to the award-winning
Whitening Spots Specialist and Cellumination boutiques that are specially
designed to tackle women’s top whitening issues – stubborn spots and dull skin.
High Definition Skin: A New Breakthrough
Standard in Whitening Skincare
Lee Sinje, award winning actress, singer and SK-II Global
Brand Ambassador who was present at the event, shared her experience using the
new Cellumination Essence EX and Cellumination Deep Surge EX;
“When I received these two new products to try, I felt full
of anticipation, like a child trying out a new candy. One day, after trying the new products
for a while, I was walking on the street, wearing no make-up when I bumped into
a good friend whom I had not met for the past 20 years or so. She stared at my
face and then asked, “What have you done? What makes your skin radiant?”
“Truthfully, I
grew up in Malaysia where there is abundant sunlight and I never thought that I
could ever have fair skin. After using Cellumination Essence EX and
Cellumination Deep Surge EX, I found that my previously dark and yellowish skin
had turned fair and radiant,” Sinje added.
At the event Sinje autographed her name on a mock-up bottle
of the Cellumination Essence EX to symbolize her love for the product.
Ellie Xie, Country CEO of Procter & Gamble, Malaysia
& Singapore for SK-II said:
“For more than 30 years, SK-II has been at the forefront of
the dynamic whitening industry with its trend leadership and advanced science.
With our newest whitening innovations, we have definitely raised the bar for
whitening skincare, marking yet another milestone in our whitening history.
Whether women are seeking for highly defined aura or spotless clarity, we are
confident that these latest additions will empower women to achieve a real
breakthrough in their skincare experience.”
Highly defined aura skin with New Cellumination EX Line-up
SK-II has taken its Cellumination
range up a notch with Cellumination Essence EX, boosted by a new Aura-Bright
Cocktail that aims to deliver the precision of aura-bright micro-evenness
of tone and texture, even at a close range of 20cm. The new cocktail is designed to refine skin
texture at the micro level, as if illuminating the skin cell by cell. The new
key ingredient in the Aura-Bright Cocktail – Pixel-whiteTM – helps
to act on melanin genesis in skin that is prone to induce hyperpigmentation. Pixel-whiteTM works in harmony
with the other ingredients in the Aura-Bright Cocktail – Pitera™, De-Melano
P3C® and Talape white™ - to bring about evenness of tone and texture at a
micro-level.
Cellumination
Essence EX
is designed to help refine and
radiate skin, as if illuminating the skin cell by cell. This helps skin achieve a high level of Aura
Index improvement by enhancing the skin’s balance of Red, Green and Blue light
in just four weeks.
Cellumination Deep
Surge EX
complements Cellumination Essence
EX, by acting as a moisturizer to increase skin hydration. The cream delivers defined aura at a close range of 20cm
SK-II’s New Whitening Regimen Cuts, Loosens and
Helps to Remove the Toughest Spots Setting a New Benchmark for Spotless Clarity
SK-II has developed the new Whitening
Spots Specialist Regimen to target even five-year-old stubborn spots. Consisting of the highly-awarded Whitening
Spots Specialist (WSS) and the new Whitening Spots Specialist Concentrate,
this new regimen takes a three-pronged approach to cut, loosen and help remove
stubborn spots.
Whitening Spots Specialist, which
took the industry by storm when it first launched in 2011, boasts the powerful
Root Complex to help cut stubborn spots.
With a combination of De-Melano P3C®, PiteraTM and
Pal-pal extract, the Root Complex helps to slow down the spot chain reaction of
normal spots and hidden spots.
The second step in the whitening
regimen, SK-II’s new Whitening Spots Specialist Concentrate, helps to
reduce most stubborn spots by loosening and removing them. It contains the new Rich Melano-Discharge
complex that completes the three-pronged attack to spot reduction.
The Rich Melano-Discharge complex
contains a new ingredient – Alarian– a special extract from a species of
seaweed found in the ocean near Brittany, France. Alarian increases protein metabolism within
skin cells to encourage cell turnover to loosen spots. It also encourages removal of pigmentation by
promoting stratum corneum protein production.
Alarian therefore allows for a faster and more effective removal of
stubborn spots on the skin.
WSS is recommended for day and night
use as a beauty essence. After
Whitening Spots Specialist, complete your whitening regimen with Whitening
Spots Specialist Concentrate for additional skincare at night.
Pricing:
Whitening Spots Specialist RM399
(30ml); RM579 (50ml)
Whitening Spots Specialist Concentrate 14g (28 pieces) RM499
Cellumination Essence EX RM499 (30ml); RM699 (50ml)
Cellumination Deep Surge EX RM499 (50g)
About
SK-II
For more than 30 years, SK-II has
touched the lives of millions of women around the world by helping them to “Live Clear” through the miracle of crystal clear
skin and life. The fascinating story behind SK-II began at a sake
brewery in Japan, where scientists noticed the elderly workers had wrinkled
faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the
sake fermentation process. It took years
of research for scientists to isolate the miracle ingredient PiteraTM,
a naturally-derived liquid from the yeast fermentation process. Since then,
SK-II with PiteraTM has become a special secret shared by
celebrities such as Cate Blanchett, Lee Sinje, Fauziah Latiff and women around
the world, transforming skin along the five dimensions of texture, radiance,
firmness, spot control and wrinkle resilience critical to crystal clarity. A leading skincare brand in 13 markets, SK-II
continues to deliver the transformative power of crystal clear skin and life
through well-loved products including the Facial Treatment Essence, Skin Signature
and Cellumination Essence. For the latest news and
in-depth information about SK-II, please visit http://www.sk2.com
No comments:
Post a Comment