Thursday, June 14, 2012



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The new Cellumination Deep Surge EX

New Ingredients Coupled with Latest SK-II Breakthrough Research
 Brings a New Standard in Holistic Beauty

Kuala Lumpur, 12 June 2012:
SK-II today unveiled its newest whitening innovations to its highly acclaimed Whitening Spots Specialist and Cellumination boutiques, reinforcing its commitment to deliver breakthrough results for women seeking to come up close with flawless skin.
Powered by advanced technologies coupled with the discovery of new ingredients, the Whitening Spots Specialist Concentrate and Cellumination Essence EX are the latest additions to the award-winning Whitening Spots Specialist and Cellumination boutiques that are specially designed to tackle women’s top whitening issues – stubborn spots and dull skin.
High Definition Skin: A New Breakthrough Standard in Whitening Skincare
Lee Sinje, award winning actress, singer and SK-II Global Brand Ambassador who was present at the event, shared her experience using the new Cellumination Essence EX and Cellumination Deep Surge EX;
“When I received these two new products to try, I felt full of anticipation, like a child trying out a new candy. One day, after trying the new products for a while, I was walking on the street, wearing no make-up when I bumped into a good friend whom I had not met for the past 20 years or so. She stared at my face and then asked, “What have you done? What makes your skin radiant?”

“Truthfully, I grew up in Malaysia where there is abundant sunlight and I never thought that I could ever have fair skin. After using Cellumination Essence EX and Cellumination Deep Surge EX, I found that my previously dark and yellowish skin had turned fair and radiant,” Sinje added.

At the event Sinje autographed her name on a mock-up bottle of the Cellumination Essence EX to symbolize her love for the product. 

Ellie Xie, Country CEO of Procter & Gamble, Malaysia & Singapore for SK-II said:
“For more than 30 years, SK-II has been at the forefront of the dynamic whitening industry with its trend leadership and advanced science. With our newest whitening innovations, we have definitely raised the bar for whitening skincare, marking yet another milestone in our whitening history. Whether women are seeking for highly defined aura or spotless clarity, we are confident that these latest additions will empower women to achieve a real breakthrough in their skincare experience.”
Highly defined aura skin with New Cellumination EX Line-up
SK-II has taken its Cellumination range up a notch with Cellumination Essence EX, boosted by a new Aura-Bright Cocktail that aims to deliver the precision of aura-bright micro-evenness of tone and texture, even at a close range of 20cm.  The new cocktail is designed to refine skin texture at the micro level, as if illuminating the skin cell by cell. The new key ingredient in the Aura-Bright Cocktail – Pixel-whiteTM – helps to act on melanin genesis in skin that is prone to induce hyperpigmentation.  Pixel-whiteTM works in harmony with the other ingredients in the Aura-Bright Cocktail – Pitera™, De-Melano P3C® and Talape white™ - to bring about evenness of tone and texture at a micro-level.

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Cellumination Essence EX is designed to help refine and radiate skin, as if illuminating the skin cell by cell.  This helps skin achieve a high level of Aura Index improvement by enhancing the skin’s balance of Red, Green and Blue light in just four weeks.

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Cellumination Deep Surge EX complements Cellumination Essence EX, by acting as a moisturizer to increase skin hydration.  The cream delivers defined aura at a close range of 20cm

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SK-II’s New Whitening Regimen Cuts, Loosens and Helps to Remove the Toughest Spots Setting a New Benchmark for Spotless Clarity
SK-II has developed the new Whitening Spots Specialist Regimen to target even five-year-old stubborn spots.  Consisting of the highly-awarded Whitening Spots Specialist (WSS) and the new Whitening Spots Specialist Concentrate, this new regimen takes a three-pronged approach to cut, loosen and help remove stubborn spots.

Whitening Spots Specialist, which took the industry by storm when it first launched in 2011, boasts the powerful Root Complex to help cut stubborn spots.  With a combination of De-Melano P3C®, PiteraTM and Pal-pal extract, the Root Complex helps to slow down the spot chain reaction of normal spots and hidden spots.
The second step in the whitening regimen, SK-II’s new Whitening Spots Specialist Concentrate, helps to reduce most stubborn spots by loosening and removing them.  It contains the new Rich Melano-Discharge complex that completes the three-pronged attack to spot reduction. 

The Rich Melano-Discharge complex contains a new ingredient – Alarian– a special extract from a species of seaweed found in the ocean near Brittany, France.  Alarian increases protein metabolism within skin cells to encourage cell turnover to loosen spots.  It also encourages removal of pigmentation by promoting stratum corneum protein production.  Alarian therefore allows for a faster and more effective removal of stubborn spots on the skin. 

WSS is recommended for day and night use as a beauty essence. After Whitening Spots Specialist, complete your whitening regimen with Whitening Spots Specialist Concentrate for additional skincare at night. 

Whitening Spots Specialist                                                       RM399 (30ml); RM579 (50ml)   
Whitening Spots Specialist Concentrate 14g (28 pieces)         RM499
Cellumination Essence EX                                                        RM499 (30ml); RM699 (50ml)
Cellumination Deep Surge EX                                                  RM499 (50g)

About SK-II
For more than 30 years, SK-II has touched the lives of millions of women around the world by helping them to “Live Clear” through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands.  These hands were in constant contact with the sake fermentation process.  It took years of research for scientists to isolate the miracle ingredient PiteraTM, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with PiteraTM has become a special secret shared by celebrities such as Cate Blanchett, Lee Sinje, Fauziah Latiff and women around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity.  A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the Facial Treatment Essence, Skin Signature and Cellumination Essence. For the latest news and in-depth information about SK-II, please visit

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