Tuesday, August 6, 2013

HEST, KUALA LUMPUR'S FIRSTAND ONLY RACE BAR AT SELANGOR TURF CLUB IS NOW OPEN

KEE @FSWMAG.COM
THE HEST IS NOW OPEN AND IS KL'S FIRST AND ONLY RACE BAR ENJOYING FULL FRONTAGE VIEWS OF KL'S ONLY RACE COURSE.
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Kee Hua Chee and Josh Lim of Advertlets, Malaysia's best online advertising and promotions company 
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Good food and fine beer and pretty girl!
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Dinah Doong Senior Marketing, PR and Broadcast manager of Selangor Turf Club, Koh Kian Mei, Pearl Lai and Wong Chui Ling
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Josh Lim of Advertlets joins in
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Kee Hua Chee enters the party



Kuala Lumpur’s first and only racetrack bar gallops into action


If you are looking for a place to chill out in the suburbs of Kuala Lumpur, head to the HEST, the latest Bar & Kitchen restaurant located at Selangor Turf Club in Sungei Besi.

The restaurant recently had its grand opening featuring lion dance performance accompanied by the sounds of beating drums, cymbals and gongs to usher in good luck and good fortune. This was followed by ribbon cutting ceremony by Chairman of Selangor Turf Club, Tan Sri Datuk Richard Cham accompanied by flamboyant Australian Jockey Noel Callow or better known as ‘King’ Callow in the Malaysian racing circuit and Sales Director of Carlsberg Malaysia Gary Tan Sim Huan.

As the first and only racetrack bar in Kuala Lumpur, HEST aims to redefine premium dining and leisure for the younger generation while having fun with horse racing sports. Located at Level 1 beside the concourse area, the HEST presents a unique dining adventure overlooking the 2,000 meters of the picturesque turf.

With seating capacity of 250 people, the HEST offers a spectacular view of the races as racing fans can enjoy the High Definition LED screens fitted in this restaurant.  In addition, racing fans can place their bets comfortably within an easy reach.

If you have never watched horse racing before, a visit to the HEST will definitely expose you to the world of horse racing including the thrills and spills it has to offer. The invited guests of 260 people who attended the opening had a wonderful afternoon cheering for their favourite horses as they crossed the finishing line. What could be more fun than celebrating the win while having a good time with a cool glass of Carlsberg beer?

Being a racetrack front bar, patrons to the restaurant can witness the fiery battle while listening to the thundering sound of hooves as horses gallop in full bounding strides heading for home to emerge winners. The whole excitement and the graphics of that moment make one have goose bumps when they watch the horses at close range from the HEST.

The Chairman of Selangor Turf Club, Tan Sri Datuk Richard Cham said, "The HEST is developed as part of the three-year term race sponsorship agreement entered by the Club with the country’s most preferred beer brand, Carlsberg in 2012. HEST, (pronounced “Hist”) is a Danish word for Horse, and was chosen to reflect the strong partnership between the Selangor Turf Club and Carlsberg Malaysia."

He further said horse racing is a popular equestrian sport enjoyed by people in many parts of the world. Moreover, the Club is conscious of the growing trend that the younger generation is constantly looking for a cozy and comfortable venue for them to chill-out while delighting in their favourite pastime.

Since the introduction of Carlsberg Cup Challenge in 2012, Carlsberg beer, the country’s most preferred beer brand, has successfully embraced the heart of horse racing fans and widely sampled by spectators of SLTC, be it at the VIP Lounge or at other refreshments areas.

Also present at the event were Henrik Juel Andersen, Managing Director of Carlsberg Brewery Malaysia Berhad, Marketing Director of Carlsberg Malaysia Juliet Yap, and Supply Chain Director of Carlsberg Malaysia Kristian Dahl. Henrik Juel Andersen presented the prizes to the winning connections of the 1st leg of the 2013 Carlsberg Cup race.

Offering a total prize money of RM495,000, the 2013 Carlsberg Challenge Series will  consist of three races with the 1st Leg, set at a distance of 1,200 metres that was won by Dark Matter from the Hippocrates Stable.

The 2nd leg is set at a distance of 1400 metres and has been scheduled on September 15, while the final race, the 1600 metres Carlsberg Cup will be held on October 19.

The first and second leg will be paying RM125,000 each while the best of the best will converge for the final leg that carries a  prize money  of RM175,000.  The horse that accumulates the highest points will be declared as the Champion Horse and will be awarded a bonus of RM20,000. An additional bonus of RM50,000 will be awarded to the single horse that captures all three races. The paid out bonuses are to be shared between the winning owner and trainer on the ratio of 80% to Horse Owner and 20% to the Trainer

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Dinah Doong who has been with Selangor Turf Club for an amazing 20 years and will probably be buried on the race track, Koh Kian Mei, Kee Hua Chee in full bling, Pearl Lai without pearls, Wong Chui Ling without husband and Josh Lim without gf
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This is the way to enjoy life
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Josh Lim and Ng Kun Tek and Carlsberg girl equal the good life
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The aircon Grand Stand of Selangor Turf Club
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