Thursday, April 3, 2014


The best players wear adidas apparel and while there is no guarantee you will play football like David Beckham when wearing adidas' Climachill, at least you will physically feel better and more energised! 




New adidas apparel lowers your temperature and raises your game
David Beckham in Climachill™

adidas recently launched their latest in active cooling technology, the adidas Climachill™ range. The range incorporates an innovative fabric using titanium and 3D aluminium cooling spheres. The technology provides an instant 'chill' effect to help athletes's performance in warm conditions lowering their body temperature so they can train harder, run longer, retain their focus and compete better. 

adidas understand the importance of temperature management to make athletes better and for the first time used evaporation and conduction methods together. Revolutionary aluminium cooling spheres are strategically located to correspond with the warmest area of the body, cooling skin down upon contact. In addition to the aluminium dots, the groundbreaking SubZero flat yarn contains titanium and is woven throughout the inside of each Climachill™ jersey, delivering up to 36 % more cooling capacity*. 

The range was rigorously tested in the state of the art adidas 'Clima' chamber, with temperatures as high as 50°C. By using a 35-degree 'hot plate' to simulate critical functions of the human skin, adidas were able to determine a pre-selection of functional fabrics to find the ultimate Climachill™ fabric. 

For the full press release click here. For high res imagery click here.

adidas Football: The Earth Pack rumbles from the Brazilian jungle


New adidas boot collection inspired by the rainforests of Brazil
adidas is proud to unveil the Earth Pack: a new series of football boots inspired by the Brazilian rainforest.
Available in stores in Malaysia - April 2014. Kindly email me for pricing.

adidas Running : Endless Energy Begins with BOOST™


Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today's runners are chasing. As they hit the roads, tracks and trails in record numbers, today's runners are seeking more from their runs and more from their running shoes.
For the full media kit with news release and high res imagery, click here.



adidas recently announced a long term partnership with Oscar nominated, Grammy Award winning super star Pharrell Williams. The first adidas Originals x Pharrell Williams products will debut in the Summer of 2014. This is also the first time adidas has partnered with a designer who owns their own textile company.

adidas Style : adidas Originals' Brazilian collab for SS14


In an exclusive collaboration between two of the world's most evocative brands, adidas Originals' meets Brazil´s The Farm Company. Taking iconic Styles from adidas Originals rich heritage and reworking them through a series of The Farm Company´s signature prints, a partnership has developed that promises to blur the lines between sport and street style in an explosion of colour.

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