Saturday, April 12, 2014

REEBOK LAUNCHES LIMITED EDITION OF 30 PAIRS OF INSTA PUMP FURY 'APOCALYPSE NOW' AT REEBOK CROSSOVER STORE AT SUNWAY PYRAMID ON 10 APRIL 2014

KEE@FSWMAG.COM
Diehard fans of Reebok CAMPED OVERNIGHT in front of Reebok Crossover store in Sunway Pyramid just to guarantee they could but 1 of 30 pairs of the Limited Edition Reebok X Crossover collaboration ---Insta Pump Fury 'Apocalypse Now' pack which consists of the coveted pair of Reeboks and the special wooden box that comes with the serial number!

The full name can kill you if you try say it in one breath but the actual shoes are killers too but in the nice, positive sense as they are so super comfy as they fit like gloves and are as trendy as tomorrow!

"Only a handful of retailers in Malaysia are able to offer our latest and hottest shoes," explains Leong Moon Weng of Reebok Malaysia. "All the 100 pairs were sold within 1 hour from 4.30pm to 5.30pm on 10 April when we officially launched it."

The first 30 pairs came with a special wooden box and T-shirt with the serial number eg 1/30 or 24/30 embossed on the boxes while the 70 pairs came with nothing! But wellw orth the RM 549!

Those who missed out can still buy similar Insta Pumps! 



Reebok X Crossover collaboration - Insta Pump Fury "Apocalype Now" Pack
2014 marks a special year for Reebok as we celebrate the bring back of the retro classics and the collaboration with retailer who joins the rank of Reebok Certified Network. Only a handful of retailers will gain access to special and limited edition collaboration and we are proud to announce that CROSSOVER will be the first retailer in Malaysia to join the rank of the Reebok Certified Network.

The InstaPump Fury was originally released in 1994 and it’s the first new age sneaker which eliminated the need of laces. The name “InstaPump” sums up the technology by having an inflatable chamber which wraps your feet In just a few pumps and it is paired with Hexalite Technology.

CROSSOVER, Malaysia’s multi-label lifestyle store will team up with Reebok to celebrate the 20th Anniversary of the Reebok InstaPump Fury with a black camouflage kicks.

Taking inspiration from the legendary filmmaker Francis Ford Coppola 1979 "Apocalypse Now" movie, this collaboration pay homage to human spirit & perseverance in facing the challenges in life.  Deck with tiger camo printing and punk pink with black colorway, this kicks is a complete summary of Crossover spirit. From the punk rock inspired beginning to its devil may care spirit. Arab numeric lettering of no.05 and no.14 on the tongue symbolises the year Crossover begins and the present year. Despite its dark outlook, you are in for a nice surprise when in the dark or under UV reactive environment with this special collaboration.

The Reebok X Crossover Instapump Fury are available in April ’14 @ Crossover Retail outlet.
Exclusively available at CROSSOVER Concept Store https://www.facebook.com/crossoverjb
April ’14 : Reebok X Crossover Pump Fury : RM549.00

About Reebok
Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment.  A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.
For more information, visit Reebok at www.facebook.com/ReebokMalaysia & www.reebok.com

RSH Malaysia
RSH (Malaysia) Sdn. Bhd. is a subsidiary of RSH Limited. Incorporated in 1989, RSH (Malaysia) Sdn. Bhd. principal activities include marketing, distributing and retailing of sports, golf, active lifestyle and fashion products. RSH Malaysia manages multi-brand specialty chains such as Stadium, Studio R, Royal Sporting House, and Golf House. We are proud to announce that some of our boutiques are recipients of Fair Price Shop Awards 2007-2008 and these include Royal Sporting House. RSH Group of Companies also include retailing rights for some of the international fashion labels including Zara, Massimo Dutti, Ted Baker, Nautica, bebe and Pull Bear.


CROSSOVER
started off in 2005 as a small sneaker store in the heart of Johor Bahru, Johor, Malaysia. A true believer of individualism, Crossover strive to breathe in new culture and to bring together people with passion for true self-independent and self-expression. The man behind Crossover is a self proclaimed sneaker freak, and for years continue to share his passion and obsession with sneakers with anyone and everyone around him. With the love and support from the local and fellow home-towners, Crossover begun to established itself as "THE" store to shop at for hard-to-find brands and rising street wear names.

Reebok X Crossover Pump Fury (release Apr ’14, RM549.00)

 The Crossover boys at the launch
 Jem the uber cool owner of Crossover store in Sunway Pyramid and City Square in Johore Baru
 Jem the owner of Crossover
 Guests
 The star of the show! Black and pink are so cool
 Love this polka dot shoes
 Hot
 Cool
 Super cool
 Leong Moon Weng of Reebok Malaysia and Jem of Crossover with coveted shoes
 Looking hot and cool
 I love this tiger!
 Reeboks printed all over
 Nice
 Easy wearing
 Famous deejay JD welcoming guests
 JD and fellow deejey Dilly
 Hardcore Reebok fans waiting in line to be the first 30! 
 Soon the sale will start!
 Ready?
 But first a welcome speech by Reebok marketing manager Leong Moon Weng
 Welcome to Reebok the best trainers on earth!
 Fans waiting to rush in
 Crossover at Sunway Pyramid
 JD announcing the start of the sale!
 Lim Zi Hao was the first to enter! He waited 25 hours and was first in queue!
 Chris and staff
 The coveted 'Apocalypse Now'!
 The second buyer!
 Girls are big fans of Reebok  too
 Lim Zi Hao, 21, bought the first pair at RM 549 which came inside a special wooden box with limited  edition serial number 1/30
 Mine, all mine, at last!
 I like this stripey look
 Hot Reebok staff
 Fury 2!
 Buyers queuing up to be among the first 30 or first 100.Here they are texting their victory!
 Big smile!
 The 6 Reebok ambassadors!
 DJ Xu and founder of Lapsap, fitness athlete CK Loh, deejay JD, deejay Dilly, pixman Steven Goh and fashion designer Joe Chia
 Reebok ambassadors
 DJ Xu, CK Loh, JD, Dilly, Steven Goh and Joe Chia
 Big smiles!


Lim Zi Hao, 21, waited 25 hours to be the first to buy the Reebok Insta Pump Fury 'Apocalypse Now' which came with special commemorative wooden box and the legend '1/30' as only 30 were allocated to Malaysia! 
 Lim Zi Hao got 1/30 as he is first to buy as he camped and slept overnight to be first in queue!
 1/30! The very first pair out of only 30 pairs allocated to Malaysia. The first 100 pairs were sold in 55 minutes!
 Lim Zi Hao and his trophy! 
 Lim Zi Hao can even sell on e-Bay for RM 1,500!
But he is bringing his Reeboks to Taipei where he is studying IT and he came to KL during college break! What a lucky break!

2 comments:

Alan crew said...

No doubt that Reebok is one of the top brands for footwear and sport shoes or sportswear and accessories and it also launches some DEO's and fragrances or perfumes for men that are preferred by people

Axel said...

Reebok X Crossover collaboration - Insta Pump Fury "Apocalype Now" Pack ... rshoespump.blogspot.com