Reebok launched its new logo and brandmark in the form of the ancient Greek symbol the Delta.
REEBOK SIGNALS CHANGE WITH LAUNCH OF NEW BRAND MARK
New Mark Represents a Better Life Through Fitness
25th April 2014; Reebok, one of the world’s most recognized athletic brands, has unveiled its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness.
The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person’s life. Through the millennia the delta has been a symbol of change and transformation. The Reebok Delta has three distinct parts each representing the changes - physical, mental and social – that occur when people push themselves beyond their perceived limits and embrace an active and challenging life.
“The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness. We believe the benefits of an active life go beyond the physical benefits and impacts your whole self and your relationships with others,” said Matt O’Toole, Reebok Chief Marketing Officer. “It is our symbol of change - an invitation to take part, and to unlock your true potential. It’s not a logo, it’s a symbol…a way of life.”
Reebok believes there are no shortcuts in fitness and that people have to earn the life that they want to live. Reebok celebrates the people who do the hard things -the things that are the easiest to avoid – and the people that are unafraid to embrace new experiences and challenges in the search for greater rewards. This fight against complacency and mediocrity is the foundation for Reebok’s approach to fitness.
“At Reebok we know first-hand what kind of impact embracing a fitness lifestyle can have on not only an individual, but those around them – the community as a whole,” said O’Toole. “We’ve witnessed it ourselves at our offices around the world. Our ambition has led to a major change in corporate culture at Reebok headquarters here in Canton, Massachusetts and I couldn’t be more proud of what it’s done for the people here and our company as a whole. We’re tougher, grittier, healthier, more productive…together we’re a better Reebok. And we know this can happen anywhere with the right attitude and approach to life. This is what our new brand mark stands for.”
The new brand-mark will first appear this month on footwear and apparel across all fitness disciplines supported by Reebok including training, running, outdoor, yoga, dance and aerobics.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations:
http://facebook.com/reebokmalaysia ; http://twitter.com/reebokmalaysia; http://instagram.com/reebokmalaysia
Reebok Global :
http://facebook.com/reebok; http://twitter.com/reebok; http://youtube.com/reebok; http://reesha.re/plus; and http://news.reebok.com/
RSH (Malaysia) Sdn. Bhd. is a subsidiary of RSH Limited. Incorporated in 1989, RSH (Malaysia) Sdn. Bhd. principal activities include marketing, distributing and retailing of sports, golf, active lifestyle and fashion products. RSH Malaysia manages multi-brand specialtychains such as Stadium, Studio R, Royal Sporting House, and Golf House. We are proud to announce that some of our boutiques are recipient of Fair Price Shop Awards 2007-2008 and these include Royal Sporting House. RSH Group of Companies also include retailing rights for some of the international fashion labels including Zara, Massimo Dutti, Ted Baker, Nautica, bebe and Pull Bear.
A contestant in Group 1 appears to be down but not out
Hoppity hop and pushy uppity up
Squat and jump
Pang Tun Yau of lowyat.net was the hunkiest of all
Even he found it tough at times
Those killer weights
Eddy already up and about
Watch and despair
Easier said than done
Cheers with Gatorade
Group 2 at work
Noel Chelliah at work
Noel is from Daily Muscle so he was the fittest
Steve the pixman
Noel doing the pole push ups
He cant lift off
Try the other leg
Steve doing well
Jon the coach
Jon helping's hand
Jon the coach
Well done Steve
Must be due to his Spiderman's shorts
Group 3 with CK the one-armed Reebok ambassador and super cool!
While everyone pulled with 2 hands, CK had to make do with one
CK the hero
1 hand is really tough
2 hands easier
Well done CK
Group 3 going strong
CK was the most heroic
CK did it with 1 hand
Back to the routine
That is CK doing push up with 1 hand
I can't do with 2 hands
CK doing push ups with 1 arm
Really tough but CK succeeds!
All due to Reebok's philosophy
Well done CK
CK going strong
One arm weight lifting
CK at work
CK now tries the pole pull ups
With 1 hand, it was really tough
CK did it
In life, you persevere
Till you succeed
He has 2 hands
But still not easy
Thumbs up by CK for Reebok
Thumbs up for CK and Reebok!
Group 2 won!
Down and out!
Crossfit contestants after the event!
Noel Chelliah does a Marilyn Monroe
4 sex gods and goddesses
Lunch at nearby Bali restaurant