Sunday, April 27, 2014


Reebok launched its new logo and brandmark in the form of the ancient Greek symbol the Delta.


New Mark Represents a Better Life Through Fitness

25th April 2014;  Reebok, one of the world’s most recognized athletic brands, has unveiled its new brand mark – the Reebok Delta symbol.  The branding change coincides with Reebok’s singular focus on fitness.

The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person’s life. Through the millennia the delta has been a symbol of change and transformation. The Reebok Delta has three distinct parts each representing the changes - physical, mental and social – that occur when people push themselves beyond their perceived limits and embrace an active and challenging life. 

“The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness.  We believe the benefits of an active life go beyond the physical benefits and impacts your whole self and your relationships with others,” said Matt O’Toole, Reebok Chief Marketing Officer. “It is our symbol of change - an invitation to take part, and to unlock your true potential. It’s not a logo, it’s a symbol…a way of life.”

Reebok believes there are no shortcuts in fitness and that people have to earn the life that they want to live. Reebok celebrates the people who do the hard things -the things that are the easiest to avoid – and the people that are unafraid to embrace new experiences and challenges in the search for greater rewards. This fight against complacency and mediocrity is the foundation for Reebok’s approach to fitness.

“At Reebok we know first-hand what kind of impact embracing a fitness lifestyle can have on not only an individual, but those around them – the community as a whole,” said O’Toole. “We’ve witnessed it ourselves at our offices around the world. Our ambition has led to a major change in corporate culture at Reebok headquarters here in Canton, Massachusetts and I couldn’t be more proud of what it’s done for the people here and our company as a whole. We’re tougher, grittier, healthier, more productive…together we’re a better Reebok.  And we know this can happen anywhere with the right attitude and approach to life. This is what our new brand mark stands for.”

The new brand-mark will first appear this month on footwear and apparel across all fitness disciplines supported by Reebok including training, running, outdoor, yoga, dance and aerobics.

About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  For more information, visit Reebok at Or, discover Reebok at the following locations:

Reebok Global :

RSH Malaysia
RSH (Malaysia) Sdn. Bhd. is a subsidiary of RSH Limited. Incorporated in 1989, RSH (Malaysia) Sdn. Bhd. principal activities include marketing, distributing and retailing of sports, golf, active lifestyle and fashion products. RSH Malaysia manages multi-brand specialtychains such as Stadium, Studio R, Royal Sporting House, and Golf House. We are proud to announce that some of our boutiques are recipient of Fair Price Shop Awards 2007-2008 and these include Royal Sporting House. RSH Group of Companies also include retailing rights for some of the international fashion labels including Zara, Massimo Dutti, Ted Baker, Nautica, bebe and Pull Bear.

 A contestant in Group 1 appears to be down but not out
 Hoppity hop and pushy uppity up
 Squat and jump
 Tired de
 Not easy
 Pang Tun Yau of was the hunkiest of all
 Even he found it tough at times
 Those killer weights
 Not easy
 Nearly there
 All sorted
 Eddy already up and about
 Doing well
 Watch and despair
 A leg-up
 Easier said than done
 Cheers with Gatorade
 Group 2
 Group 2 at work
 Push ups
 push ups
 Noel Chelliah at work
 Noel is from Daily Muscle so he was the fittest
 Steve the pixman
 Noel doing the pole push ups
 He cant lift off
 Try the other leg
 Steve doing well
 Jon the coach
 Jon helping's hand
 Heave ho
 Jon the coach
 Doing well
 Well done Steve
 Must be due to his Spiderman's shorts
 Group 3 with CK the one-armed Reebok ambassador and super cool!
 While everyone pulled with 2 hands, CK had to make do with one
 CK the hero
 1 hand is really tough
 2 hands easier
 Well done CK
 Group 3 going strong
 Good stuff
 CK was the most heroic
 CK did it with 1 hand
 Back to the routine 
 That is CK doing push up with 1 hand
 I can't do with 2 hands
 Group 3
 CK doing push ups with 1 arm
 Really tough but CK succeeds!
 All due to Reebok's philosophy
 Well done CK
CK going strong
 One arm weight lifting
 CK at work
 CK now tries the pole pull ups
 With 1 hand, it was really tough
 CK did it
 In life, you persevere 
 Till you succeed
 He has 2 hands
 But still not easy
 Thumbs up by CK for Reebok
 Thumbs up for CK and Reebok!
 Group 2 won!
 Knocked out!
 Down and out!
 Crossfit contestants  after the event!
 Noel Chelliah does a Marilyn Monroe
 4 sex gods and goddesses
 Floor show!
 Floor show
 Delta show
 Lunch at nearby Bali restaurant

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