A NEW BIOTHERM STORE HAS JUST OPENED AT PAVILION KL WORTH A VISIT!
Since my skin still looks great, maintenance is key so I trotted to check out the new Biotherm standalone counter at Pavilion to check their new products for men.
After trying their men's range of mask, my skin has become more refined so anyday now I will look as divine as Takeshi Kaneshiro their men's range ambassador!
Biotherm makes waves with its selective skincare
savoir-faire in Malaysia with the opening of a
new flagship store. The store marks the first Biotherm
point of sale under the Brand's new Beauty From the Deep platform. Svelte lady is Liane Ng
I thought they would serve seaweed to eat since Biotherm uses aquatic ingredients like seaweed and algae in their products but I got crunchy and crispy veggies instead.
Liane Ng explaining why Chlorella Vulgaris the green micro-alga is so important as it has detoxifying qualities plus the highest concentrations of chlorophyll and proteins
888888888888888888888888888888888888888888888888888888888888888888888888888888888
DIVE INTO A
NEW AQUATIC SKIN CARE WORLD: BEAUTY FROM THE DEEP
With the focus providing a
unique shopping experience for its consumers, the 377 square-foot store based in Pavilion marks a new chapter Biotherm’s retail history as well as a new vitrine for
the brand in Asia and across the globe.
Takeshi Kaneshiro is long Biotherm's ambassador and his skin looks fantastic, as does the rest of him!
“The New
Biotherm store in Kuala Lumpur is among the first of a new generation of sales
points which not only lures in customers due to its inviting aquatic
environment but creates a new experience for them,” said Patrick
Kullenberg, Biotherm’s International General Manager.
Looking good and feeling great under Sukhada's ministrations
In August, Biotherm Malaysia
unveiled its new positioning to select members of the press which extends
Biotherm’s fresh water expertise to all the world’s waters and especially it's
oceans.
A SENSORIAL GUIDED TOUR: AQUATIC ESCAPES
To echo the new positioning
and true to its science-meets-nature philosophy, the new store concept plunges
into Biotherm’s aquatic universe and takes its consumer on a visually impactful
voyage through the multiple facets of an inviting underwater environment,
an easy shopping experience where people can explore, learn, and test
Biotherm most recent innovations.
“It’s as if you were diving into a beautiful underwater universe and
everywhere you turn there is something to discover, touch, test or feel,”
said Michelle Gubser, Biotherm’s Retail Design Director, who explained the view
point in the store is meant to give customers the feeling that they are in a
peaceful underwater environment.
Biotherm's star products that use sea algae
Contrasting blues and
whites, surface and depth, such as the dark blue units at floor-level become
lighter as if heading to the surface. Bathed in light each space also
features reflective metallic-paneled silver ceilings, giant bubble installations
and counters, mirroring sunshine glinting on the ocean. Even the store's slightly curved shapes counters and furniture
are as if smoothed by waves.
Meanwhile,
dark silvers and granite grays replace blue as the primary color of Biotherm
Homme units, for a smooth aesthetic transition between our men and women’s
products.
The visual design and the
Beauty Advisors tell the unique story at the heart of Biotherm’s new universe:
the use of aquatic ingredients from all the worlds’ waters to create efficient,
pleasurable skin care products to meet the lifestyle needs of today’s men and
women.
An expert service thanks to
consultation areas are delivering service in comfort:
• A skin moisture level
checker for a quick hook
• The Blue Smart device, a
skin color-determining camera
• Customer
brochures/catalogues
• New services tailor-made
for key launches throughout the year
ABOUT BIOTHERM
BIOTHERM, BEAUTY FROM THE
DEEP
From the depths of the
world’s waters to the depths of your skin: Biotherm, 60 years of unparalleled
aquatic skincare solutions.
Water is the origin of life.
Mostly unexplored, the earth’s waters are rich with millions of microorganisms,
plankton and algae.
Because they share specific
biological characteristics and affinity with our skin, aquatic active
ingredients have the remarkable ability to regenerate, repair and protect it.
A pioneer in skin biology
since 1952, Biotherm uses the incredible force of these aquatic ingredients in
advanced skincare solutions.
Through our expertise in
Blue Biotechnology, we infuse these powerful actives in unparalleled fresh and
pleasurable textures for a healthy sustainable beauty.
Our iconic products include:
Aquasource, Skin.Ergetic, Lait Corporel, Bio-Mains, Skin Vivo and Blue Therapy.
Launched in 1985, Biotherm
Homme, the number 1 premium skincare brand for men, provides men with
straightforward yet essential skincare solutions with best sellers including
Aquapower, Force Supreme and High Recharge.
SKIN ERGETIC
EYES: RM160
SKIN ERGETIC
SERUM: RM195
SKIN ERGETIC
MASK: RM125
1 comment:
so beautifull with biotherm
i love this product. thanks for your everythings
Post a Comment