KEE@FSWMAG.COM
THE TRIUMPH OF THE FEMALE BODY IS BEST EXEMPLIFIED BY TRIUMPH, THE MOST FAMOUS BRA AND PANTIE COMPANY IN THE WORLD!
OF COURSE IF YOU FILL THE BRA CUPS WITH AMBER CHIA'S BOOBS, THERE IS NOTHING LEFT TO DO BUT DROOL!
Triumph Malaysia Celebrates 125 Years of Tailoring
Female Shape
Celebrity Model Amber Chia has been transformed into a beautiful
and sexy red butterfly to showcase Triumph's latest Butterfly lingerie
collection.
TRIUMPH CELEBRATES 125
YEARS OF TAILORING FEMALE SHAPE
Perfection, Innovation
and a Fervent Desire for Supreme Quality, Comfort and Cutting-edge Design
Brings Seductive Power to Triumph
4th May 2011, Kuala Lumpur – Back in 1886, had
merchant Michael Braun and corset maker Johann Gottfried Spiesshofer been
told that the tiny corset factory they had just set up in southern Germany
would one day become the world’s leading supplier of lingerie and shapewear,
they surely would have been astounded.
125 years on, the business that started out with just six sewing
machines and six employees, has developed into a unique global player, with
37,500 employees working in over 120 countries.
Now known as Triumph International, and still in the hands of
the families of its founders, the company develops, produces and sells
fabulous lingerie, shapewear, underwear, beach fashion, leisurewear, and
sleepwear for women and men, under such renowned brand names as Triumph,
sloggi, Valisère, and HOM.
To commemorate its 125th anniversary, Triumph
Malaysia held a glamorous fashion show today befitting to the brand’s sensuous
image, with celebrity friends, partners and members of the media in
attendance.
The sensational show showcased Triumph’s perfection, innovation
and its fervent desire for supreme quality, comfort and cutting-edge design.
It is this very commitment that has brought and continues to bring seductive
power to Triumph’s lingerie and shapewear collection, where every piece
flatters the body, lures the senses and expresses sublime fashion and body
awareness.
“Celebrating 125 years of lingerie making is a remarkable
achievement. For 125 years, Triumph has been celebrating women – always
dedicated to creating alluring lingerie and fashionable shapewear that looks
and feels fabulous, while bringing out the goddess in each and every one of
us,” said Lai Yuen Ping, General Manager of Sales and Marketing, Body Fashion
(M) Sdn Bhd.
“The consistency and trusted quality born
out of a long tradition in lingerie making has propelled the brand into what
it is today. As Triumph celebrates its 125th anniversary, the brand
continues to reaffirm its promise of “perfection in female shape”,
consistently introducing numerous lingerie innovations to the market,” she
added.
Fellow MCs - Han Sen and Serena C.
Fashion Show
The much-anticipated show featured several
of Triumph’s latest lingerie innovations, and was divided into 5 breathtaking
rounds to display the brand’s high fashion style, high performance and
contemporary designs, unlike any other:
1) Triumph Sexy Cushion Maximizer
The show kicked off with Triumph’s latest
must have series – Sexy Cushion – that expresses a new aura of sexiness for
women. Showcasing the new push-up trend for the new breed of women radiating
personality, self-confidence and a red-hot sense of style, models strutted
ala Sex and The City feel in the collection’s famous sensuous Deep-V lace
design incorporating Triumph’s exclusive and popular ‘intelligent memory
foam’ cushion. The revolutionary cushion moulds perfectly to the breast and
recalls individual body contours, creating a fantastic push-up effect that is
completely natural and unrivalled in performance.
4 models showcasing the Triumph Sexy Cushion Maximizer
Collection.
The message is clear: If you wear Triumph's lingerie collection
- men will be attracted to you just like bees that are naturally attracted to
honey. You might enjoy the "Sex and the City" feel!
I am sure the 4 stars characters in "Sex and the City"
show would be proud to wear the Triumph Sexy Cushion Maximizer Collection.
If you have it, flaunt it! Be yourself, Be sexy and be
happy......
I am sure Carrie Bradshaw would be happy to wear this collection
and innocently flaunt her assets.....
This would be more suitable for Charlotte York.......
This piece is probably more suitable for "in your
face" Samantha Jones...... Do you want to see more?
2) Triumph Ecochic
The following round showcased an entirely different side of
Triumph – its “Conscience meets Fashion” philosophy through its Ecochic
collection. Ecochic proves that sustainability, comfort and sexiness can
merge to create beautifully stylish and loveable lingerie. Derived from
natural cotton, the collection is non-toxic and is extremely gentle on skin
as well as towards the planet. Beautiful both in nature and in fashion, the
collection was styled using only recyclable materials during the show,
re-enforcing one of the season’s most favourable trends and one of Triumph’s
best innovation – eco friendly intimate apparel. In harmony with nature and
in tune with fashion, Ecochic is truly a haven of comfort and pleasure.
So cute yet so sexy..... I meant the chick.....
The story of chicks and birdies....
She is so happy with her chicks.....
Go green girl....and be environmental friendly.....
3 beautiful chicks posing with 3 chicks.....
3) Triumph Butterfly
Featuring eye popping spring colours with a dash of rich autumn shades,
Triumph’s Butterfly collection delivers maximum support without compromising
elegance, shape or sex appeal. Captivating geometric lines of the butterfly
design allow for higher side panels, giving greater underarm support and tone
resulting in a slimmer torso and a more attractive, smoother upper-body
shape. The Butterfly collection added a dreamy angelic-fantasy mood inspired
by glamorous style with contemporary interpretation of mythology to the show.
Triumph Butterfly - dreamy angelic-fantasy 1
Triumph Butterfly - dreamy angelic-fantasy 2
Triumph Butterfly - dreamy angelic-fantasy 3
Triumph Butterfly - dreamy angelic-fantasy 4
Triumph Butterfly - dreamy angelic-fantasy 5
4) Triumph Premium
The Premium collection showcased an array
of sensual, dark, provocative lingerie that emanates with desire. Erotic,
opulent and flirtatious, the collection seeks to arouse the senses by
fulfilling your need for lingerie whilst stirring your inner sensuality. The
perfect picture of bedroom mystery and magic, models sashayed in a feast of
ultra-sophisticated rich lacy designs in deep and warm shades, conveying a
message of seduction and bewitching luxury.
.....conveying a message of seduction and bewitching
luxury........ how true!
.....even girls throw themselves on the runway to get their hand
on Cay Kuijpers..... she is so beautiful and sensual in Triumph Premium
collection.... Ladies.... what are you waiting for...... go get one
immediately......
Provocative lingerie that emanates with desire........ not to
sure what it meant though...
Erotic, opulent and flirtatious...... seeks to arouse...... your
inner sensuality...... even on the runway......
A model sashayed in a feast of ultra-sophisticated rich lacy
designs in deep and warm shades.......
What beautiful umbrella you have there.......
5) Triumph Shape Sensation
To mark the finale of the show and to give guests a preview of
the amazing new designs to come, Triumph unveiled its latest shapewear
collection – Sexy Shaper. Adding new excitement to functional, body-shaping
underwear, with an enticing range of form-fitting pieces that effortlessly
transform female body contours, while providing aesthetical sexual appeal and
visual allure, never before has such highly functional body-shaping apparel
looked so attractive yet felt so comfortable. Models flaunted seductive
pieces showcasing desirable all-day shapewear designed especially for women
to feel confident with their curves and ultimately attaining a more stunning
silhouette.
“Sexy, body-enhancing lingerie has become an essential part of
the new fashion scene, performing a dual role as sensual outerwear and as
supportive and shaping underwear. This captivating confidence is THE new
defining look. It’s an opportunity for women to embrace their bodies,
individuality and openly express themselves,” Lai Yuen Ping said.
“Women around the world choose Triumph not only for its
outstanding craftsmanship, fit, and innovation but also for the way it makes
them look and feel: fashionable and confidently sexy. Attention to details,
wholehearted dedication to the lingerie trade, and ongoing inspiration allow
the brand to create lingerie that appeals to women throughout their
lifetimes,” she added.
Looking to the future, Triumph will continue to strive for the
very best in shape perfection, innovation and craftsmanship, with all of the
hallmarks of dedication, passion and vision that the company has embraced for
125 years.
Triumph Sexy Shaper Collection 1
Triumph Sexy Shaper Collection 2
Triumph Sexy Shaper Collection 3
Triumph Sexy Shaper Collection 4
Triumph Sexy Shaper Collection 5
Triumph Sexy Shaper Collection 6
Triumph Sexy Shaper Collection 7
END
Triumph International is one of the
world’s leading underwear manufacturers. The company enjoys a presence in
over 120 countries with its core brands Triumph®, sloggi®, Valisère® and
HOM®.
Amber Chia making her final appearance before the end of the
fantastic show - for most men anyway.
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