Friday, September 20, 2013

AVON GOES ON YOUR WITH ITS BEAUTY TRUCK FOR ITS 'YOU MAKE IT BEAUTIFUL' CAMPAIGN

KEE@FSWMAG.COM
TOO BUSY TO GO TO AVON HEADQUARTERS IN PJ OR JUST PLAIN DON'T KNOW HOW TO GO ABOUT IT?

Now for the first time, Avon will come to you! Well, not exactly at  your doorstep but somewhere near! 
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Beauty on the move! 
AVON Brings Beauty to Your Doorsteps
with the YOU MAKE IT BEAUTIFUL TOUR
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Beauty goodies on the move towards you! Customised beauty station
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Avon fans getting goody bags and samples
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Avon is #1!  Maggie Goh, Asparin Sirat, Safirah Harudin and Azlina Abdullah
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Fun at the launch! SoulKrazy, 8TV Showdown finalists performed


For 127 years, AVON, the leading global beauty company has reached out to women across the globe in more than 100 markets, through approximately 7 million active sales representatives.

In Malaysia, AVON has touched many women nationwide for the past 36 years, with the mission to make Malaysian women’s lives more beautiful each day. Not just beautiful on outlook, but inner beauty; raising self-esteem, self-confidence, elevating financial status and much more.  

In line with AVON’s global You Make It Beautiful campaign, AVON Malaysia kicked off its national campaign with its first ever beauty caravan at Plaza Sungei Wang, Kuala Lumpur; today.


This beautifully designed five ton beauty truck equipped with customized makeup stations will be making its way to 8 locations throughout Penisular Malaysia. Aiming to empower women with tools that will enhance their self-confidence, the beauty caravan will provide professional makeup tips and makeover to the public. Ladies and women from all walks of life were invited to experience AVON’s latest make up collection, and consultations with AVON beauty consultants.

The kick-off event saw a ribbon cutting ceremony by Aspalin Sirat, Head of Digital Strategy, Activation and Communication; accompanied by Safirah Harudin (breast cancer survivor & Avon representative), Azlina Abdullah (Avon Sales Leader) and Maggie Goh (Avon Boutique Owner) representing Malaysian women whose lives have improved with AVON.

The ribbon cutting ceremony was followed by the release of colorful balloons into the air which signified a woman’s dedication to nurture her inner and outer beauty as well as her dedication to successfully conquer her pursuits in life. As the saying goes, “the sky’s the limit”, so are the opportunities with AVON.

The launch event also includes an exciting performance by renowned dance group; Soul Krazy; finalists of 8TV Showdown dance show.

Most exciting was the introduction of Avon’s latest digital virtually photorealistic makeup tool called Virtual Makeover (VMO) which allows Avon fans to virtually try out any AVON makeup products online. This session saw fans enjoying the fun simulation as the shared their beautiful makeover photos on various social media.

With every AVON makeup purchase worth RM30.00 and above, customers were treated to a lucky draw with prizes such as a Samsung S4 phone, and a chance to win a trip to Bali. Those who purchased worth RM50,00 instantly received a makeover and professional photo session.

AVON Malaysia first ever Beauty Caravan is on the go throughout September. The public is invited to hop on, experience and reveal their most fabulous selves with the New Avon Makeup Collection! For details, please call 1800-22-AVON (2866) or follow us on www.facebook.com/AvonMy


About Avon   
Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue.  As one of the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.5 million active independent Avon Sales Representatives.  Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin So Soft, Advance Techniques, and Avon Naturals.  Learn more about Avon and its products at www.avoncompany.com.
  
Avon celebrates 36 Years of Making Lives More Beautiful here in the Malaysia, strengthens its commitment to provide women with the best in beauty products, unparalleled earning opportunities, and to causes that safeguard the well-being of women, such as the Kiss Goodbye to Breast Cancer and the Speak Out Against Domestic Violence campaigns. Learn more about Avon Malaysia  at www.my.avon.com or follow up at www.facebook.com.AvonMy


           
We make it vivid, simple, revolutionary…
YOU MAKE IT BEAUTIFUL
Introducing the NEW Avon Makeup Collection
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You have the power to transform everything you touch into something beautiful. That’s why Avon brings to you the NEW Avon Makeup Collection; a gorgeous range of expressive new shades with innovative formulas and breakthrough technologies that allow you to show off your colourful spark, creativity and one-of-a-kind beauty.

Designed with every skin tone in mind, the NEW makeup range features highly pigmented shades with True Color Technology that assures the rich colour you see on the makeup is the same colour you get on your lips and eyes.

Ultra Color Rich Lipstick
              Pure Revealing Technology and self-renewing pigments delivers vibrant colors that stay true to their shade. Lip-nourishing Shea Butter, Omega Oil, Arctic Berry and Vitamin E and makes lips feel smooth and moisturized instantly. 16 new shades in elegant packaging with a clear view window so shades can be seen in a glance!

              Ultra Glazewear Lip Gloss:
              Pure Revealing Technology and self-renewing pigments glides on with a visible brilliant shine of rich color, plus all the moisturizing goodness of our lipstick formula. Designed for different skin tones. Available in new modern packaging in 8 shades with cream, shimmer and sparkle finishes.


              True Color Eye Shadow Quad:
              Colour-by-numbers quad with Pure Revealing Technology for rich, saturated color that glides on exactly as in the palette. Stays color true without fading or creasing. 6 Quads available with new packaging that features step-by-step application education.

              Ultra Glimmersticks Lip & Eye Liner
              Line with stay true color. Wear soft or bright lip colors without feathering or bleeding. Available in 4 shades.

Avon is also proud to welcome 2 personalities into their family; supermodel Irina Shayk as Avon’s Beauty Global Ambassador, and renowned celebrity makeup artist, Lauren Andersen as Avon’s Global Celebrity Makeup Artist.  Look out for professional makeup tips and tricks of the trade so you’re one step ahead in the beauty game.


The gorgeous NEW Avon Makeup Collection goes on sale this September 2013. Contact your Avon Dealer or visit the nearest Avon Beauty Boutique to purchase. For more information, call Avon’s Toll Free Line at 1-800-22-AVON (2866) or visit http://www.my.avon.com


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Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue. As one of the world's largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skincare, fragrance, fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its products at www.avoncompany.com.





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