IS BACK MALAYSIA
TOGETHER WITH FOOD & HOTEL MALAYSIA (FHM) 2013
Never Ending Quest for the Best!
The Malaysian Association of Hotels, Chefs Association of Malaysia and the Malaysian Food & Beverage Executives Association will be dishing out the 11th Culinaire
from 17 – 20 September. Held once every two years, this renowned event showcases
the country’s best culinary arts and food & beverage service skills. Malaysia
First held in 1993 in
internationally acclaimed event is currently endorsed by World Association of
Cooks Societies (WACS) and the Ministry of Tourism & Culture. Held alongside
Food & Hotel Malaysia (FHM 2013) at the Kuala Lumpur Convention Centre, Culinaire
Malaysia will once again draw a gathering of more than 1000 chefs, bartenders,
F&B personnel from hotels and restaurants, students of culinary academies
and apprentices from the nation as well as international teams all the way from
Germany, Russia, China, Taiwan, Korea, Singapore, Cambodia, Laos, Thailand and Indonesia
who will be vying for 17 individual/team awards. To maintain its high
standards, 86 renowned judges from the international culinary and beverage
world have been invited to the prestigious Panel of Judges. Kuala Lumpur
“It has always been our hope to encourage and upgrade the culinary standards of
and, at the same time, also provide the opportunity to ’s
chefs and international chefs Malaysia
to showcase their global flavour”, said Dato’ Shaheen Shah, Vice President of Malaysian Association of Hotels.
The Organising Chairman, Mr. Sam Cheah, who is also the Secretary-General of the Malaysian Association of Hotels commented, “This is our 11th edition that will feature 34 categories; cold display, patisserie, pastry cup challenge, artistic, butchery skill, hot cooking, team challenge, pub challenge, F&B gold opulence service and many more. It will be a stiff battle as everyone is vying to be the top.” “The event also includes the Asean Bartenders Championship to be held on 19th September 2013 with bartenders from the Asean region who will compete in a face-off. It will be an event not to be missed,” he adds.
“In conjunction with Culinaire Malaysia 2013, Malaysia is also proud to host the Asean Hotel & Restaurant Association (AHRA) Conference 2013 on 19th September with the theme, “The New Age Hospitality - Solutions for the next generation of hoteliers”. The theme is fitting as the proliferation of the internet has revolutionized the way our industry works. The conference focuses on how the industry can move forward to leverage on this,” adds Dato Shaheen Shah. The conference will feature high profile speakers from the IT industry such as Ms. Tay Shen Li, Head of Internal Communications and Internet Strategies from CIMB Group; Mr. Varinderjit Singh, Vice President of Enterprise Business from Samsung Electronics Malaysia; Mr. Clifford Manifold, Regional Sales Director of Precor Incorporated; Mr. Gregory A. Duffell, President of Creative Advances Technology and Mr. Pearly Lim, 4G/LTE Program Manager from DiGi Telecommunications. “We would like to express our utmost appreciation to Kuala Lumpur Convention Centre for being the host venue and as always providing us with their unwavering support to run this mega event,” adds Organizing Chairman, Mr. Sam Cheah.
“Our congratulations to the Malaysian Association of Hotels, for once again organising the spectacular Culinaire
. As the venue sponsor, the
Centre is honoured to host this event that encourages friendly competition
amongst local chefs, inspiring then to further hone their skills to the benefit
of the Malaysian hospitality industry,” added Datuk Peter Brokenshire, General
Manager of Kuala Lumpur Convention Centre. Malaysia
Said FHM 2013 organiser Alun Jones, General Manager of Malaysian Exhibition Services Sdn Bhd, “A total of 1,400 exhibitors from 50 nations and an estimated 20,000 visitors are expected at this premier show. The spin-offs to the Malaysian economy under the MICE sector will be positive and boost the Tourism Ministry’s targeted 26.8 million arrivals in 2013 and RM65 billion in tourism receipts.
“Based on figures from Tourism
Malaysia, the 25.03 million tourists who visited
in 2012 spent about RM60.6 billion. We envisage that the overseas participants
and visitors will take the opportunity to visit the other attractions of Malaysia after
FHM 2013 is over,” said Alun Jones. Malaysia
Keeping up to its status as “
Official Food and Hotel Show”, FHM2013 is fully supported by the Malaysian
Association of Hotels (MAH), Chefs Association of Malaysia (CAM), the International
Food & Beverage Association (IFBA), the Malaysian Food & Beverage
Executives Association (MFBEA) and is endorsed by MATRADE. Malaysia
Some of the key players in the industry taking part in FHM 2013 from both the local and international scenes include brand names such as Boncafe, Carlsberg, CB Frozen, English Hotbreads, Eurochef, F&B Equipment, Global Pacific Victory, Guinness Anchor Bhd, Kian, Lucky Frozen, Nestle, NKR Continental, Pastry Pro, SCC Corporation, Sinmag Bakery Equipment, United States Potato Board and Wong Brothers, with their showcase of their latest products.
Among the international groups, the Japan Pavilion makes a comeback to the FHM series and there will be two new pavilions from
Greece and . Taiwan will again be the largest and in fact the
biggest ever Taiwan pavilion at FHM with the participation of 44 companies
organized by TAITRA – Taiwan External Trade Development Council with the
objective to promote manufactured Taiwanese food and food products in the
Malaysian market. Other international groups include Turkey Korea, USA
Taking place alongside FHM 2013 will be The Workshop on Malaysian Halal Standards, Certification and Auditing designed for those interested in Malaysian halal certification, especially for those who want to sell or export their products and services or be recognized as ‘Halal Certified’ by Malaysia. This is also a venue for participants to share their knowledge and experiences in managing halal products and services to be compliant to the standard and succeed in obtaining halal certification.
FHM will also feature Malaysian celebrity Chef Sherson Lian and Executive Chef at Tanzini Restaurant, Chef Johnny Fua who will conduct live cooking demonstrations at selected exhibitors’ booths during the show based on a fixed programme, utilizing ingredients and equipment of the exhibitors at their booths.
Tickets to Culinaire
Asean Bartenders Championship 2013 (both located at Hall 6) are priced at RM
10.00 per entrance. Conference seats for the Asean Hotel and Restaurant
Association (AHRA) Conference are RM 800 per participant and are claimable
under HRDF. Malaysia
FHM 2013 is opened from 10.00 am – 6.00 pm daily from September 17 - 19 and from 10.00 am to 5.00 pm on September 20. The exhibition is opened to professional, trade and business visitors only. Pre-registration is opened online via www.foodandhotel.com until September 13, 2013.
About Malaysian Association of Hotels (MAH)
Malaysian Association of Hotels (MAH) is the umbrella body for hotels in
in 1974 and initially established by a group of concerned and dedicated
hoteliers to bring about a more dynamic hospitality industry aimed at building
a workforce of highly skilled, innovative and disciplined individuals. Its long
term goal was to enhance the efficiency of the hospitality industry, thus,
bringing about a more dynamic Malaysian hospitality industry. MAH, as the
official national network for the hotel industry, represents 555 hotels
supplying a total of 108,541 rooms which is more than half the number of hotel
rooms available as guest accommodation in this country. With 13 chapters across
the nation, MAH acts as a voice of the industry, working as one body to
promote, protect, represent and advance the interests of its members. Malaysia
MAHTEC Sdn Bhd commenced its fiscal year in 1998 to profile MAH as a human resource development provider and to upgrade the skills and knowledge of staff-in-service in the industry. MAHTEC is the training arm of the Association specializing in developing quality human resources in the hospitality industry. Highly specialized in the areas of Hospitality Skills Training and Managerial Development Training, all programs are facilitated by experienced and qualified Trainers through workshops and practical session.
About Malaysian Exhibition Services Sdn Bhd
Incorporated in 1980, MES is the pioneer and the largest exhibition organiser in
Malaysian-owned company under the chairmanship of Tan Sri Asmat Kamaludin, MES
has vast experience in organizing highly successful and well-attended,
business-generating international exhibitions. Currently, MES runs a quality
portfolio of trade exhibitions and conferences in Malaysia over a two-year calendar. The
hugely successful Oil & Gas Asia (OGA) is one of the key exhibitions in the
company portfolio. In addition, MES also managed events on behalf of Government
agencies and associations. MES is affiliated to the Allworld Exhibitions
Alliance of exhibition organisers, managers and consultants whose members have
been organising trade shows for over 30 years and currently organise over 150 trade
exhibitions biennially. Allworld carries out international sales and marketing
on behalf of MES Sdn Bhd through Overseas Exhibition Services Ltd (OES) and
International Expo Management Pte Ltd (IEM), both members of Allworld. Kuala Lumpur