Wednesday, January 15, 2014

FAUCHON IS MORE THAN EYE CANDY--- NOW YOU CAN HAVE YOUR CAKE AND EAT IT TOO AS THEIR MACAROONS AND PRESENTATIONS ARE SO DELICIOUS!

KEE@FSWMAG.COM
I ONLY BUY AND EAT FAUCHON MACAROONS AND ECLAIRS IN PARIS AT THEIR WORLD FAMOUS LOCATION ON PLACE DE MADELEINE NEXT TO MADELEINE CHURCH.

But since not everyone is as highclass, sophisticated and rich like me, poorer members of society can now eat Fauchon goodies in Hong Kong at Hysan Place and Harbour City. 

In fact, you could have already enjoyed Fauchon's goodies right before you depart KLIA for Hong Kong! There was a Fauchon cafe/restaurant in KLIA itself at Level 2, Central Hub but I heard it is now closed! Too bad, so sad....   
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Fauchon for Valentine's Day!
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No one ever throws a Fauchon box into the dustbin! It looks good enough to eat!
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Fauchon's eclairs are just as famous as its macaroons
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Sweet dreams are made of these
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Fauchon counter
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Delicious decor
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Fauchon at Harbour City


MADE IN FAUCHON, MADE IN FRANCE, RELISHED IN HONG KONG AND OTHER CHIC CITIES

FAUCHON, Paris opens boutique in Hong Kong at Harbour City and brings its famous éclairs exclusively to the city  

FAUCHON, the internationally renowned French culinary boutique best known for its gastronomic excellence with top quality gourmet products and world-famous éclairs and macarons, today announces the debut of its second boutique in Hong Kong.

Ideally located at the Gateway Arcade at Harbour City, the 486 sq ft gift and retail boutique soft opened on Friday 20 December, 2013 for customers to enjoy in time for the festive season.

“We are delighted to introduce our newest FAUCHON Paris Boutique Concept which invites customers to discover and taste our signature creations, including our famous éclairs, available exclusively at Harbour City, and macarons as well as our Made in F – Made in FAUCHON, Made in France  collections,”  said Michel Ducros, Chairman of FAUCHON.  “Hong Kong is a key territory for FAUCHON’s strategic development in Asia and we are already planning to further grow our footprint in the city over the coming months.”

In this new Boutique, Hong Kong gourmet food lovers can enjoy the richness of the brand’s world in a highly contemporary setting with a selection of 150 FAUCHON gourmet products including macarons, éclairs, legendary chocolates, exotic teas, jams, and biscuits as well as savoury delicacies including truffles, terrines and foie gras. The boutique features an éclair and macaron counter offering a range of 15 macarons flavours including praline chocolate, lemon, pistachio and raspberry; six irresistible éclairs including dark chocolate, coffee, caramel, vanilla, dark chocolate almond and lemon; as well as a dedicated chocolate counter with 20 flavours of pralines and ganaches.  

Valentine’s Day is the perfect time to express love in a romantic way. To celebrate the season of love, FAUCHON is launching special gift boxes. A variety of dark, milk and milk caramel heart shaped chocolates encased in lovely heart shaped gift boxes make the perfect gift for Valentine’s Day.

The first FAUCHON store opened in Paris' historic shopping neighbourhood, Place de la Madeleine in 1886. With a rich culinary heritage, FAUCHON is internationally renowned for its pursuit of excellence and the creation of unique French flavour combinations. Building on commitment to quality and exclusiveness, FAUCHON has also gained a pioneering reputation for creative audacity. Its signature striking black and pink packaging perfectly integrates fashion into gourmet food, making FAUCHON products perfect for gifting as well as personal indulgence.


FAUCHON: The Reference of French Luxury Food

We are the leading force in contemporary French culinary culture. With innovation and tradition, FAUCHON aims to be an international ambassador for French gastronomic excellence. Building on its original commitment to quality and exclusiveness, the brand has also gained a pioneering reputation for creative audacity.

Innovation – Our chefs, patissiers, and in-house specialists draw their inspiration from France’s culinary heritage as well as local heritage to create new recipes on a daily basis, using only the finest ingredients.

Tradition - We seek out uniquely talented artisans all over the country who are proven masters in their respective fields. Our in-house specialists work together with these artisans to co-develop and produce FAUCHON products, which are then sold all over the world.

Our "Made in F – Made in FAUCHON, Made in France" range has gained FAUCHON an international reputation for modern French culinary excellence, and created a network of small-scale French producers that it helps sustain, develop and promote all over the world.

With a presence in 42 countries worldwide, the FAUCHON brand is now planning further openings in the Asia , especially in Hong Kong, and Thailand.

 visit www.fauchon.com

FAUCHON in Hong Kong

FAUCHON at Harbour City
Address                               Shop 3233, Level 3, Gateway Arcade, Harbour City, Tsim Sha Tsui, Kowloon
Contact                                2657 7908 / harbourcity@fauchon.com
Opening Hours                 Mon-Sun / 10:00am - 10:00pm

FAUCHON at Hysan Place
FAUCHON has a concession store at Jasons in Hysan Place which opened in October 2012.
Address                               B2/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong
Contact                                                2795 3198 / hysan@fauchon.com
Opening Hours                 Mon-Sun / 11:00 am - 9:30pm

HISTORY OF FAUCHON

Inception date: 1886

Arriving from Calvados in 1880, Auguste Fauchon set up shop on its food cart at Place de la Madeleine, offering fruits and vegetables from the best orchards and vegetable farms in France. In 1886, aged only 30, he opened his first store in the same square. At that time, innovative grocers like Harrods in London, Dalmayer in Munich and Peck in Milan were quite the rage. His quality products and innovative selections, including the LU cookies adored by Sarah Bernhardt and Maggi’s famous bouillon cubes, quickly made FAUCHON become a favourite among stylish Parisians. In 1891, Auguste opened his Grandes Caves de Réserve, which would eventually comprise 800,000 bottles. This was followed by a bakery-pastry shop in 1895 and a restaurant-tearoom in 1898.

FAUCHON became the most sophisticated brand in Paris, a symbol of French luxury. “Central 4354” was the most famous telephone number in the capital, known by heart in upscale neighbourhoods and regularly dialled by luxury hotels’ concierges to place orders for fine foods. Inscribed in elegant white letters on a black background, the name of FAUCHON appeared on the products and was seen on packages as well on the delivery vans that crisscrossed the streets of Paris daily.

In 1952, Auguste’s heirs sold the most famous grocery store in France to businessman Joseph Pilosoff, owner of Chocolateries Poulain. That same year, the company forged an exclusive partnership with Air France under which exotic and off-season products – then unknown in Paris – could be imported. Avocados found their way to Parisians and cherries from Chile were enjoyed for the first time at Christmas.

From forerunner and discoverer of fine flavours, FAUCHON became a trendsetter and, in 1960, a creator, producing fruit-flavoured teas and, ten years later, flower-petal teas.

For generations, people have come first to FAUCHON to find products not available anywhere else.

In 1960, FAUCHON lands in Japan thanks to one of its fruit flavoured tea: the Apple tea, which still remains one of the Japanese customer’s favourite teas.

In 1972, FAUCHON introduces its full grocery range in Japan through a partnership with TAKASHIMAYA.

Between the late 1960s and the late 90s, FAUCHON underwent significant international growth. It entered the Japanese market and then opened a store in Qatar (1994), South Korea, (1995) and Egypt (1996).

2004: A brand revolution

Michel Ducros took the helm of the company. In keeping with the founder’s motto – “To be the best if not the unique” – he began to revitalise the already world-renowned brand. With a new logo, a new image, new product lines in all the company’s specialties and a new store concept, FAUCHON has kept pace with the times and stayed abreast of new trends, offering the very best, unearthing the unexpected, and always delighting the taste buds. Now enjoying worldwide visibility, the brand’s exclusive style is rooted in its historic location, which also serves as the base for its international expansion.

At the same time, the company continued its international expansion with new stores and restaurants in Asia and the Middle East.

Throughout 2012/2013, FAUCHON has witnessed its retail sales reaching 247 million Euros, 80% of which was made internationally. FAUCHON totalizes 60 branded stores and restaurants.


FAUCHON in Hong Kong

FAUCHON at Harbour City
Address                               Shop 3233, Level 3, Gateway Arcade, Harbour City, Tsim Sha Tsui, Kowloon.
Contact                                2657 7908 / harbourcity@fauchon.com
Opening Hours                 Mon-Sun / 10:00am - 10pm

FAUCHON at Hysan Place
FAUCHON has a concession store at Jasons in Hysan Place which opened in October 2012.
Address                               B2/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong
Contact                                                2795 3198 /
hysan@fauchon.com
Opening Hours                 Mon-Sun / 11:00 am - 9:30pm


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