BEST
WESTERN PREMIER Dua Sentral In
Collaboration with Youths from iM4U
Pledges to Plant Vegetables and Herbs in
Its Garden
BEST WESTERN
PREMIER Dua Sentral in collaboration with youths from iM4U recently organized the planting of local vegetables and herbs in its garden. This is part of the hotel’s Corporate Social Responsibility (CSR)
initiative for its employees in a bid to reduce carbon footprints while creating
awareness and encouraging the planting of vegetables and herbs.
Employees from various
departments of the hotel traded in a morning’s work to prepare and plant local vegetables and herbs in their garden.
With youths from iM4U providing guidance, BEST WESTERN PREMIER Dua
Sentral’s employees got their hands dirty planting vegetables like eggplant, chili, tomato, long bean, cucumber and various herbs. During
the 2 days, employees were taught to grow and care for these
plants.
“The process of creating
the garden took approximately 2 months of planning. It was a unique process
which required innovative thinking from the team at BEST WESTERN PREMIER Dua
Sentral with assistance from 'Youth from iM4U'," said Executive Chef Jaffery Othman whose garden is his brainchild.
From now on, under the
leadership of the hotel’s Executive Chef Jaffery Othman and his team
of dedicated employees, the garden will be reviewed thrice daily to ensure it is healthy and bountiful. Eventually the vegetables and herbs will be served in the staff canteen.
Efny Johan, Director
Brand Management Group said, “This is iM4U’s
first collaboration with BEST WESTERN
PREMIER Dua Sentral and we are looking forward to a long and fruitful
association. We are pleased an established organisation
like BEST WESTERN PREMIER Dua Sentral is
willing to provide the students with opportunities to share their knowledge and
expertise. We also hope to implement this initiative to other BEST WESTERN’s hotels in Malaysia."
iM4U is a non-profit organization that helps nurture and cultivate volunteerism and social responsibility among Malaysian youths. It aims to foster a socially responsible generation.
BEST WESTERN
PREMIER Dua Sentral’s staff with representatives from iM4U planting vegetables in the hotel’s mini garden.
Hotel staff and representatives from iM4U cleaning up the mini garden before planting vegetables and herbs.
Chilis are one of the vegetables planted in the mini
garden.
Commitment by the hotel staff and iM4U representatives ensure this mini garden project will be a success.
Representatives from iM4U.
ABOUT
BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night.
Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe.
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night.
Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe.
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