REEBOK REINTRODUCES ITS ICONIC, 20 YEAR OLD INSTAPUMP FURY FOR RM 569. THE 20TH ANNIVERSARY REEBOK INSTAPUMPS ARE HOT OFF THE PRESS AS THEY HAVE ARRIVED IN MALAYSIA ONLY 48 HOURS AGO SO GET YOURS NOW!

KEE@FSWMAG.COM
PERFECT FOR THOSE WHO WERE NOT BORN YET IN 1994 OR TOO YOUNG TO WEAR SNEAKERS! NOW IS YOUR TURN TO SHINE!

For those who bought Reebok Instapump Fury 20 years ago when you were young, hot, handsome or sexy, now is your chance to relive the good old days! Just try not to remember how much you paid for them two decades ago!

The iconic Reebok Pump Fury


I love the sole as it leaves such a cool imprint! 

2014 sees the 20th Anniversary of one of Reebok’s most iconic and
recognizable shoes – the legendary Instapump Fury. A true cult classic with a
futuristic twist and bespoke technology, Reebok celebrates this moment with the
re-release of the original black, hypergreen, red colorway, the Instapump Fury OG.

Launched in 1994 by Reebok’s Advanced Concepts group, the Instapump Fury
incorporated two proven technologies – Graphlite and Hexalite – with a new Instapump
technology. The flip of a switch used the force of pure CO2 to instantly inflate a series of
chambers wrapping the foot and eliminating the need for laces.

For 2014 Reebok recreated the original mold to design the Instapump Fury OG, a true
celebration of the iconic shoe.

As part of the celebrations, 27 unique collaborations of the Instapump Fury have been
created through the Reebok Certified Network* which will roll out weekly over
Spring/Summer (*The Reebok Certified Network is a global network of retailers,
exclusively chosen by Reebok Classics to creatively collaborate on key initiatives)

Reebok X Crossover Insta Pump Fury "Apocalype Now" Pack



These shoes glow in the dark---just like me!

These shoes glow in the dark while I glow in bright sunlight and moonlight!

To mark REEBOK's Pump Fury 20th Anniversary, the footwear giant teamed up with
Malaysia's multi-label lifestyle store, CROSSOVER on this black camouflage kicks. Taking
inspiration from the legendary filmmaker Francis Ford Coppola 1979 "Apocalypse Now"
movie, this collaboration pay homage to human spirit & perseverance in facing the
challenges in life. Deck with tiger camo printing and punk pink with black colorway, this
kicks is a complete summary of Crossover spirit. From the punk rock inspired beginning
to its devil may care spirit. Arab numeric lettering of no.05 and no.14 on the tongue
symbolises the year Crossover begins and the present year. Despite its dark outlook, you
are in for a nice surprise when in the dark or under UV reactive environment with this
special collaboration.


The Reebok X Crossover Instapump Fury will be available in March ’14 @ Crossover Retail
outlet.

The Instapump Fury OG will be available at Reebok Certified Network and Reebok
Reserve retailers globally and www.Reebok.com on Friday 31st January.
Exclusively available at CROSSOVER Concept Store
https://www.facebook.com/crossoverjb
Jan’14 : Reebok Pump Fury OG 20th Anniversary Edition : RM569.00
Mar’14 : Reebok X Crossover Pump Fury : RM549.00

About ReebokReebok International Ltd., headquartered in Canton, Massachusetts, is a leading
worldwide designer, marketer and distributor of sports, fitness and casual footwear,
apparel and equipment. A subsidiary of the adidas Group, the company operates under
the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed
Division.

For more information, visit Reebok at www.reebok.com &
www.facebook.com/ReebokMalaysia

RSH Malaysia
RSH (Malaysia) Sdn. Bhd. is a subsidiary of RSH Limited. Incorporated in 1989, RSH
(Malaysia) Sdn. Bhd. principal activities include marketing, distributing and retailing of
sports, golf, active lifestyle and fashion products. RSH Malaysia manages multi-brand
specialtychains such as Stadium, Studio R, Royal Sporting House, and Golf House. We are
proud to announce that some of our boutiques are recipient of Fair Price Shop Awards
2007-2008 and these include Royal Sporting House. RSH Group of Companies also
include retailing rights for some of the international fashion labels including Zara,
Massimo Dutti, Ted Baker, Nautica, bebe and Pull Bear.
https://www.facebook.com/RSHMY

CROSSOVER
started off in 2005 as a small sneaker store in the heart of Johor Bahru, Johor, Malaysia.
A true believer of individualism, Crossover strive to breathe in new culture and to bring
together people with passion for true self-independent and self-expression. The man
behind Crossover is a self proclaimed sneaker freak, and for years continue to share his
passion and obsession with sneakers with anyone and everyone around him. With the
love and support from the local and fellow home-towners, Crossover begun to
established itself as "THE" store to shop at for hard-to-find brands and rising street wear
names.

https://www.facebook.com/crossoverjb

Reebok Pump Fury OG 20th Anniversary Edition (release Jan’14, RM 569.00)Reebok X Crossover
Pump Fury (release
Mar’14, RM549.00)

Normal Studio PhotographyGlow in the dark / UV Reactive
environment