adidas
recently launched Springblade, the first running shoe with
individually tuned blades engineered to help propel runners forward
with one of the most effective energy returns in the industry.
Unlike standard EVA
midsoles that deliver energy return in a vertical direction,
Springblade features 16 forward angled blades made out of a
high-tech polymer. The highly elastic blades instantaneously
react to any environment, compressing and releasing energy to
create an efficient push-off that feels like you have springs under
your feet.
“Springblade’s
progressive look and blade technology are radically different than
any running shoe ever created,” said James Carnes, global creative
director of performance at adidas. “At the same time, adidas’
goal is to create a beautiful performance shoe designed to be
simple and intuitive.”
Carnes continued,
“Every aspect of Springblade is engineered to reflect extensive
athlete insights to help make them better. For design
inspiration, we drew upon everyday objects that deliver explosive
energy return – everything from springboards to pole vaults and
motorcycle suspensions.”
Each blade is
precisely tuned in geometry, thickness and position for each phase
of a runner’s stride to provide support and a full range of
movement. Additionally, Springblade’s flexible construction was
designed to hug the top of a runner’s foot, locking it in to
harness the energy returned from the springs on the outsole.
“adidas is
continuing to develop new innovations based on what athletes not
only need but demand,” said Mikal Peveto, director of running at
adidas America. “We know we have something special with BOOST
cushioning introduced earlier this year and we’re confident
Springblade will set us apart from the competition once again.”
Peveto continued,
“Six years in the making, Springblade provides one of the highest
energy returns in the industry.”
aIT (adidas
Innovation Team) tested hundreds of materials to ensure each spring
produced maximum energy efficiency with every step and conducted
rigorous ballistics tests to maintain long-lasting
durability. For top performance in all environments, Springblade
is seven times more temperature resistant than shoes with adidas’
standard EVA cushioning.
Springblade will
be available in February 2014 (RM650) at adidas Sports Performance
Concept Stores in KLCC, Pavilion, Midvalley, Times Square and
Sunway Pyramid.
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