Sunday, January 19, 2014

CALYX PERFUME FROM CLINIQUE IS NOW AVAILABLE AGAIN! IT LAST APPEARED IN 1986 AND HAS BEEN RE-INTRODUCED WORLDWIDE SINCE NOVEMBER LAST YEAR! SO IT IS A NEW SCENT TO BE RE-DISCOVERED! EXPERIENCE IT NOW FOR RM 195 FOR 50 ML!

KEE@FSWMAG.COM
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CONNOISSEURS LIKE ME WILL REMEMBER 'CALYX' WHICH WAS RELEASED IN 1986 WHEN I WAS A CHILD BUT A SOPHISTICATED ONE AT THAT. IT THEN DISAPPEARED BUT HAS NOW RESURFACED TO THE ASTONISHMENT AND JOY OF PERFUME LOVERS!

Calyx is now on sale again and arrived in Malaysia at the end of November 2013. It sold so well that I did not mention its re-arrival as Clinique ran out of stock! Now they have new supplies so I can trumpet about it again!
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Calyx sells for RM 195 for 50 ml and RM 270 for 100 ml at all Clinique counters.


CALYX
A Wildly Exhilarating Fragrance. 
Rediscovered by Clinique.
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Clinique has rediscovered Calyx, adding to the brand’s vibrant portfolio of fragrances, each with a distinct point of view. Calyx was introduced in 1986 as a fresh, modern fragrance, and today is still instantly recognizable.  Created for the woman who seeks a signature scent that boldly sets her apart, yet is still clean and fresh, Calyx is an exhilarating fragrance that is even better experienced than explained.  It is an energizing mood lifter that captures the senses with a rush of citrus and a floral heart.

A unique innovation
Since inception, Calyx has not been a typical fragrance. The tart, grapefruit top notes surprise people. It’s seductive, yet fruity and distinct from the very first note. The aroma stays just as bold from its top notes down to its base. As one of the very first fragrances to feature a signature, modern citrus accord, Calyx was a fragrance breakthrough that paved the way for the fruity floral category. Awarded a five-star rating from numerous fragrance authorities including Luca Turin and Tania Sachez, co-authors of Perfumes: The A-Z Guide, Calyx has stood the test of time. In fact, according to a former NY Times perfume critic Chandler Burr, Calyx remains “one of those rare fragrances [a woman] can wear [her] whole life.”
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The name
A calyx is the protective covering of a flower bud - the green leaves that wrap tightly around the petals before they blossom. Calyx is captivating and infers a deep connection to a lush and invigorating botanical world. The scent is beyond a boutique of petals or a flower in bloom. It represents the entire plant – its roots in the earth, the woodsy stem, the green of the leaves, the heady aroma of the flower and ultimately the fruit it produces.

The “nose”
Legendary perfumer, Sophia Grojsman began developing Calyx after traveling to the Mediterranean to visit family.  She couldn’t help notice an intoxicating flowery and fruity aroma that filled the home, stemming from two trees outside the windows: a grapefruit tree and an orange tree. The combined scents were unique and memorable.

During the infancy of Calyx’s creation, Sophia experimented with a blend of grapefruit and orange flower, and working with a chemist in the IFF lab, she was able to balance the sweetness with the incredible tartness. The final fragrance was a recreation of the experience Sophia had during her visit to the Mediterranean. It signifies nature, combining greens and florals, and represents all things that are stimulating, lush and effervescent.

The juice
Calyx is built out of a bold, simple structure. From top to bottom, it maintains its perfect balance between clean crispness and rosy sweetness. Two key notes bring the fragrance to life:
·         Crisp grapefruit gives it that exhilarating signature and imparts a succulent, juicy and lively feel.
·         Green leaf emanates a wet, dewy, refreshing impression with memorable sophistication.

Top notes: mango, passion fruit, papaya, mandarin, grapefruit, guava, green leaf
Middle notes: freesia, muguet, rose, neroli, jasmine, lily, marigold
Bottom notes: oakmoss, orris, sandalwood, vetiver

Calyx is incredibly fresh and modern, and helped inspired the next generation of fruity, clean florals. It’s a classic ready to be rediscovered.
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The details
Calyx has been available since November 2013 at Clinique counters.
Priced at RM 195 for 50ml and RM 270 for 100ml

Allergy Tested.

  

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