The One and The One for Men
The new advertising campaign
Scarlett Johansson and Matthew McConaughey
STREET OF DREAMS
a film by Martin Scorsese
Martin Scorsese and Dolce&Gabbana celebrate iconic scents The One and The One for Men with sixty seconds of unforgettable film
Street of dreams is an epic story of the power of love and the power of dreams. This is a story of unbridled emotion. A story of Italy; of Hollywood; and of the world. Its classic cinematic style evokes both the grandeur of the golden years of Hollywood, and the passion and emotion of Europe’s greatest cinema icons. Scorcese’s campaign tells a tale of timeless glamour through its two protagonists, Matthew McConaughey and Scarlett Johansson. United for the first time in a Dolce&Gabbana Fragrance campaign, their intensity is unmistakable as they come together on the streets of New York.
It is a celebration of passion, of beauty, and of being unique.
“The One and The One for Men encapsulate everything we do and how we see the Dolce&Gabbana man and the Dolce&Gabbana woman: multifaceted personalities, eternally contemporary, naturally charming, and always at the centre of attention. Fragrances with sensual sophistication and potent spirit in equal measure. Bringing such a unique cast together seemed like the best way to celebrate this," says Stefano Gabbana .
“We asked Martin Scorsese to convey this uniqueness as he sees it. We wanted it to be a deeply personal portrayal. And that's what it is: the film has Scorsese written all over it: it's his New York, his story and his signature sweeping camera movements,"
adds Domenico Dolce.
The strength and the uniqueness of The One fragrance come from contrast.
The rich Oriental Floral perfume opens with a sparkling and modern interpretation of fresh top notes of zesty Bergamot and Mandarin combined with juicy Lychee and Peach.
The journey to the heart of the fragrance follows into the timeless scent of the Madonna Lily with its voluptuous intensity and enveloping femininity.
The fragrance finally unfolds to reveal a deep and sensual base of rich Vanilla and resinous Ambery notes combined with smooth Musky notes to leave a lingering presence.
The One for Men is a concentrate of elegance and sensuality: a fragrance that is classic and modern, vibrant and engaging.
An Oriental Spicy perfume which is developed from the harmony of Tobacco notes and refined spices.
The vibrant elegance of the top notes comes from the mouthwatering combination of Grapefruit, Coriander and Basil. Spicy and warm notes of Cardamom and Ginger drive the strong sensual signature, which over time yields to the authentic masculinity of the deep dry down of Tobacco and Ambery notes along with Cedarwood.
THE FRAGRANCE FACES
Scarlett Johansson and Matthew McConaughey are the ultimate Hollywood icons – admired for their innate talent and captivating on-screen presence alike.
“Street of Dreams” sees them revisit the inimitable characters they have created in their roles as The One and The One for Men testimonials. Scarlett, the beautiful young star looking "for just one thing, love"; Matthew, the magnetic screen icon, with a trail of paparazzi in his wake.
Now, for the first time, the campaign sees the lives of these two characters collide, revealing a tantalising glimpse of their stories that leaves us wondering, and wanting for more.
It was the first time Scarlett Johansson had worked with Scorsese. Matthew, on the other hand, was directed by the him in the upcoming film “The Wolf of Wall Street”.
“Scarlett is the embodiment of The One woman. She lives and breathes every womanly nuance. She exudes desire and innocence. She is both sobriety and sensuality. There is innocence in her eyes yet her smile is laced with mischief. She is a talented actress and a beautiful woman."
“Matthew is the ultimate charmer. He is an outstanding actor, and a very handsome man whose good looks seem to be increasing with age. And he has also been blessed with style. Not to mention a clever wit and boundless charisma. There could be no other face for The One for Men. ”
Street of Dreams sets the screen alight with a tale of passion past and present. It is a story of a chance reunion of two ex-lovers who, after years apart to pursue their own dreams , see their paths meet again after they have both become great movie stars. Their story begins against the atmospheric backdrop of a New York on a Sunday morning. The stark emptiness of the scene heightens the intimacy of the moment, as the protagonists find themselves swept by a force of nostalgia to the rooftop building which saw their love blossom.
Martin Scorsese paints a picture of love, memory and emotions through the distinctive setting of New York: a playground for romantics the world over, with its signature skyline and rooftops where every day, somebody’s dreams are coming true.
“I love those streets, they're part of me because that's where I grew up," says Scorsese.
Scorsese’s creative vision is infused in every detail, every word, every move the actors make, as Mina follows their every step singing "Il cielo in una stanza".
This elegantly understated screenplay is further brought to life with the impeccable, black and white grace of the cinematography of Rodrigo Prieto.
Street of Dreams represents the debut film project between Domenico Dolce , Stefano Gabbana and Martin Scorcese . The natural ease of their collaboration was felt instantly, with their backgrounds helping to forge a connection: the Dolce and Scorsese families were both originally from Polizzi Generosa, a small village in Sicily's Madonie hills, near Palermo.
THE PRINT ADVERTISING CAMPAIGN
The corresponding new print advertising campaign for The One and The One for Men was set in timeless locations from New York to Hollywood and Cinecitta', brought to life through the expert eye of eminent photographer Peter Lindbergh and again starring Scarlett Johansson and Matthew McConaughey.
Lindbergh, a master of black and white imagery and long-standing photographer for leading publications around the world, recreated a film set on a secluded beach on the outskirts of Los Angeles. In an unmistakable case of art imitating life, the campaign sees Scarlett and Matthew backstage, surrounded by spotlights, recreating a scene that has striking parallel to their own lives.
“The shots taken for the campaign bring out the natural ease and beauty of the actors in a way that only Peter Lindbergh can,” say Domenico Dolce and Stefano Gabbana.
The creative conjures images of Federico Fellini, his White Sheiks, the bon vivants of La Dolce Vita and its enchanting leading ladies. It is a tribute to the golden years of Italian cinema, with Scarlett and Matthew evoking 21st century incarnations of Sophia Loren and Marcello Mastroianni. Yesterday has become today (and tomorrow): they are The Ones.
There is nothing as unique as the power of love.
There is nothing as unique as a dream.
There is nothing as unique as The One.