There’s
a Science to Look Good.
Introducing
NEW Clinique For Men.
Clinique, an authority in skin care and leading
dermatological brand, was the first prestige cosmetic company to recognize the
different skin care needs of men and provide them with a custom-fit approach. Created with visionary dermatologist Dr. Norman Orentreich
in 1976, Clinique recognizes that men’s skin has unique requirements.
Clinique is the 1st prestige brand to offer a comprehensive men’s skin care
regimen, based on
a custom-fit prescription Today, Clinique continues to understand men’s changing
skin care needs and the importance of customization.
A transformation in men’s skin care, NEW Clinique for Men marries dermatological know-how with common sense to bring men a curated portfolio of specialized skin care including cleansing, exfoliating, moisturizing, shaving, and targeted grooming products. An easy to navigate, intuitive collection of products specifically designed to meet men’s unique needs, NEW Clinique For Men gives skin exactly what it needs to look its best and be its healthiest, every day.
A transformation in men’s skin care, NEW Clinique for Men marries dermatological know-how with common sense to bring men a curated portfolio of specialized skin care including cleansing, exfoliating, moisturizing, shaving, and targeted grooming products. An easy to navigate, intuitive collection of products specifically designed to meet men’s unique needs, NEW Clinique For Men gives skin exactly what it needs to look its best and be its healthiest, every day.
“Today men are a more empowered, educated consumer with a
stronger eye on grooming,” said Agnes Landau, Clinique Senior Vice President,
Global Marketing. “More men are shopping for themselves, compared to a decade
ago. Now, one in four men uses some form of skin care and they are looking for
‘made for men’ products that speak to their specific grooming concerns. NEW
Clinique for Men is designed to present men with innovative, custom-fit
grooming solutions on their terms.”
Men’s
shopping habits are as unique as their grooming needs. Men prefer a self-serve
approach, having information available at their fingertips to help make an
informed purchase decision without asking for help. Clinique makes it easy for
men to find the right products for their grooming needs with the Men’s Skin
Care Diagnostic tool.
Using software exclusive to Clinique on the Apple iPad®, this state-of-the art diagnostic tool assists in identifying men’s skin type (normal/dry or normal/oily), and processes numerous product combinations to precisely address their personal skin care needs. The tool also allows men to browse by category or scan a product barcode to find out more. At the end of the intuitive analysis, men may choose to print a list of custom-fit product recommendations including order of use directions.
Using software exclusive to Clinique on the Apple iPad®, this state-of-the art diagnostic tool assists in identifying men’s skin type (normal/dry or normal/oily), and processes numerous product combinations to precisely address their personal skin care needs. The tool also allows men to browse by category or scan a product barcode to find out more. At the end of the intuitive analysis, men may choose to print a list of custom-fit product recommendations including order of use directions.
A Few Steps to Great Skin.
Clinique’s skin care philosophy of cleanse, exfoliate,
moisturize was created by the brand’s founding dermatologist Dr. Norman
Orentreich over 45 years ago. Today this philosophy remains a cornerstone of
the Clinique brand as a vital component to achieving and maintaining healthy,
great skin.
·
Step One…CLEANSE with Facial Wash (RM85) or Face Soap. Both methods provide thorough yet non-drying cleansing. Both cleansers build into a rich lather that rinses off
easily without leaving any residue, removing all traces of pore-clogging dirt
and debris, as well as prep the skin for shaving. Available in Regular and Oil
Control.
·
Step Two…EXFOLIATE with Exfoliating
Tonic. Exfoliating Tonic’s oil-free formula
removes dry, dead flakes, controls excess oil, reduces the likelihood of ingrown
hairs, and lessens the chance of pore-clogging trouble spots, to leave skin
smoother and less prone to blemishes. Available
in Exfoliating Tonic and Oil Control Exfoliating Tonic.
·
Step Three…MOISTURIZE with your formula of
choice:
o NEW Watery Lotion is an ultra-light
hydrating lotion that provides immediate moisturization, while prepping the
skin for a traditional moisturizer and providing long term oil control and
radiance benefits.
o
NEW Moisturizing Lotion (RM140) lightweight formula
controls oil for a matte, shine-free look plus oil-free hydration improves skin
strength.
o
NEW Oil Control Mattifying
Moisturizer (RM140) is a lightweight oil-free
formulation that offers oilier skins the
perfect amount of hydration as it helps to normalize oil production and improve
skin strength.
o
NEW Anti-Age Moisturizer is a multi-purpose, all-day hydrator that combats lines, wrinkles and dullness, and
contains antioxidants to help protect
against future damage with skin strengthening and
firming ingredients.
o
Broad Spectrum SPF 21 PA++
Moisturizer is a lightweight oil-free moisturizer that provides
non-irritating sun protection.
TRY SOME SMOOTH MOVES…
Getting that clean, close shave can have irritating
side effects like bumps and blemishes. With the right skin care preparation and
shave formulas, potential close shave hazards are avoided.
·
Face Scrub (RM 95) sloughs off dead skin flakes, excess oil and surface dirt
with a chemical and manual exfoliation action that helps prepare skin for a
better shave.
·
Aloe
Shave Gel (RM80) comforts skin before, during,
and after shaving to ensure all skin types get an ultra-smooth, close shave
while lessening the incidences of razor burn and blemishes.
THE EYES HAVE IT…
The
eye area is a constant source of trouble for men. The skin around the eyes is
just as sensitive for men as it is for women, causing dark circles and under
eye bags to rank among the top skin care concerns for men
·
Anti-Age
Eye Cream (RM145) is a lightweight eye cream
that delivers intense moisture plus a cocktail of ingredients designed for
de-aging, moisturizing, visibly reducing puffiness, diminishing dark circles
and protecting against environmental aggressors.
·
Anti-Fatigue
Eye Gel
(RM 130)is a roller-ball that
deposits a liquid gel-serum to instantly cool and refresh puffy eyes on
contact, reducing the appearance of dark circles and brightening the overall
area.
IT’S ALL IN THE DETAILS…
Definitely sweat the small stuff—it
can make all the difference.
·
Dark Spot Corrector (RM245) is a serum formulated specifically for men to treat
discolouration. This serum adapts the innovative technology found in Even
Better Clinical, the #1 best selling dark spot corrector worldwide, to deliver
a visible reduction of dark spots in 4 weeks. Plus, this formula
helps calm and strengthen skin that has been irritated by shaving and significantly reduces the occurrence of ingrown hairs.
·
Antiperspirant Deodorant (RM60) fragrance-free and gives
maximum protection against wetness and odor. Available in Stick and Roll-On.
Allergy
Tested. 100% Fragrance Free.
NEW Clinique
for Men is available beginning February 2014 at Clinique counters
nationwide
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