Tuesday, February 18, 2014



There’s a Science to Look Good.
Introducing NEW Clinique For Men.

Clinique, an authority in skin care and leading dermatological brand, was the first prestige cosmetic company to recognize the different skin care needs of men and provide them with a custom-fit approach. Created with visionary dermatologist Dr. Norman Orentreich in 1976, Clinique recognizes that men’s skin has unique requirements. 

Clinique is the 1st prestige brand to offer a comprehensive men’s skin care regimen, based on a custom-fit prescription Today, Clinique continues to understand men’s changing skin care needs and the importance of customization.

 A transformation in men’s skin care, NEW Clinique for Men marries dermatological know-how with common sense to bring men a curated portfolio of specialized skin care including cleansing, exfoliating, moisturizing, shaving, and targeted grooming products. An easy to navigate, intuitive collection of products  specifically designed to meet men’s unique needs, NEW Clinique For Men gives skin exactly what it needs to look its best and be its healthiest, every day.

“Today men are a more empowered, educated consumer with a stronger eye on grooming,” said Agnes Landau, Clinique Senior Vice President, Global Marketing. “More men are shopping for themselves, compared to a decade ago. Now, one in four men uses some form of skin care and they are looking for ‘made for men’ products that speak to their specific grooming concerns. NEW Clinique for Men is designed to present men with innovative, custom-fit grooming solutions on their terms.”

Men’s shopping habits are as unique as their grooming needs. Men prefer a self-serve approach, having information available at their fingertips to help make an informed purchase decision without asking for help. Clinique makes it easy for men to find the right products for their grooming needs with the Men’s Skin Care Diagnostic tool.

Using software exclusive to Clinique on the Apple iPad®, this state-of-the art diagnostic tool assists in identifying men’s skin type (normal/dry or normal/oily), and processes numerous product combinations to precisely address their personal skin care needs. The tool also allows men to browse by category or scan a product barcode to find out more. At the end of the intuitive analysis, men may choose to print a list of custom-fit product recommendations including order of use directions.

A Few Steps to Great Skin.

Clinique’s skin care philosophy of cleanse, exfoliate, moisturize was created by the brand’s founding dermatologist Dr. Norman Orentreich over 45 years ago. Today this philosophy remains a cornerstone of the Clinique brand as a vital component to achieving and maintaining healthy, great skin.

·         Step One…CLEANSE with Facial Wash (RM85) or Face Soap. Both methods provide thorough yet non-drying cleansing. Both cleansers build into a rich lather that rinses off easily without leaving any residue, removing all traces of pore-clogging dirt and debris, as well as prep the skin for shaving.  Available in Regular and Oil Control.

·         Step Two…EXFOLIATE with Exfoliating Tonic. Exfoliating Tonic’s oil-free formula removes dry, dead flakes, controls excess oil, reduces the likelihood of ingrown hairs, and lessens the chance of pore-clogging trouble spots, to leave skin smoother and less prone to blemishes. Available in Exfoliating Tonic and Oil Control Exfoliating Tonic.

·         Step Three…MOISTURIZE with your formula of choice:

o    NEW Watery Lotion  is an ultra-light hydrating lotion that provides immediate moisturization, while prepping the skin for a traditional moisturizer and providing long term oil control and radiance benefits.

o    NEW Moisturizing Lotion (RM140) lightweight formula controls oil for a matte, shine-free look plus oil-free hydration improves skin strength.

o    NEW Oil Control Mattifying Moisturizer (RM140) is a lightweight oil-free formulation that offers oilier skins the perfect amount of hydration as it helps to normalize oil production and improve skin strength.

o    NEW Anti-Age Moisturizer is a multi-purpose, all-day hydrator that combats lines, wrinkles and dullness, and contains antioxidants to help protect against future damage with skin strengthening and firming ingredients.

o    Broad Spectrum SPF 21 PA++ Moisturizer is a lightweight oil-free moisturizer that provides non-irritating sun protection.



Getting that clean, close shave can have irritating side effects like bumps and blemishes. With the right skin care preparation and shave formulas, potential close shave hazards are avoided.

·         Face Scrub (RM 95) sloughs off dead skin flakes, excess oil and surface dirt with a chemical and manual exfoliation action that helps prepare skin for a better shave.

·         Aloe Shave Gel (RM80) comforts skin before, during, and after shaving to ensure all skin types get an ultra-smooth, close shave while lessening the incidences of razor burn and blemishes.


The eye area is a constant source of trouble for men. The skin around the eyes is just as sensitive for men as it is for women, causing dark circles and under eye bags to rank among the top skin care concerns for men

·         Anti-Age Eye Cream (RM145) is a lightweight eye cream that delivers intense moisture plus a cocktail of ingredients designed for de-aging, moisturizing, visibly reducing puffiness, diminishing dark circles and protecting against environmental aggressors.

·         Anti-Fatigue Eye Gel (RM 130)is a roller-ball that deposits a liquid gel-serum to instantly cool and refresh puffy eyes on contact, reducing the appearance of dark circles and brightening the overall area.

Definitely sweat the small stuff—it can make all the difference.

·         Dark Spot Corrector (RM245) is a serum formulated specifically for men to treat discolouration. This serum adapts the innovative technology found in Even Better Clinical, the #1 best selling dark spot corrector worldwide, to deliver a visible reduction of dark spots in 4 weeks.  Plus, this formula helps calm and strengthen skin that has been irritated by shaving and significantly reduces the occurrence of ingrown hairs.

·         Antiperspirant Deodorant (RM60) fragrance-free and gives maximum protection against wetness and odor. Available in Stick and Roll-On.

Allergy Tested. 100% Fragrance Free.

NEW Clinique for Men is available beginning February  2014 at Clinique counters nationwide

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