When I think of Lacoste, I always think of crocodiles and tennis! A weird combination but then again, the croc is Lacoste's symbol and it has always been linked to sports. So when it launches its perfume line, you can bet the scents are a far cry from coying, cloying orientals redolent with musk and ambergris but are light, breezy and easy to wear as Lacoste's famous casual clothes!
Lacoste was founded back in 1933 in la belle France and is famous for its polo t-shirts thoughb it has a complete range of fashion and accessories.
Its logo of a smirking crocodile with gaping red mouth came after its founder Rene Lacoste who was nicknamed 'Le Crocodile' for his tenacity on the tennis court!
Rene Lacoste designed and wore the revolutionary tennis shirts during competitions and the crocodile emblazoned on his chest is said to be the first designer logo. But some think the Jantzen Girl who appeared in 1921 was the first.
In 2012 Lacoste was bought by the Swiss family owned group Maus Freres.
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INTRODUCING EAU DE LACOSTE SENSUELLE INSPIRED BY THE SENSUALITY OF A WARM EVENING BREEZE
Following the launch last year of signature fragrance for women, EAU DE LACOSTE, LACOSTE introduces the perfect evening partner to draw out your sensual side - EAU DE LACOSTE SENSUELLE.Modern and simple, EAU DE LACOSTE was designed to recreate the feeling of wearing white pure cotton on skin on a beautiful summer’s day.
But what happens when day turns into night? Feminine and sensual EAU DE LACOSTE SENSUELLE recreates the feeling of the evolution from a sunny day to a cool and refreshing evening – the spirit of LACOSTE is playfully and sensually transformed into a bottle, perfect for the evening ahead. Being surrounded by a joyful group of people. Elegant but comfortably dressed. Breathing warm air from a sunny day but feeling the coolness of a refreshing evening breeze – this is how great nights are remembered.
Sundown is a time when the senses wake up, and this is the time that the LACOSTE Woman looks to feminine and sensual notes to help awaken this memorable evening feeling. The LACOSTE Woman The LACOSTE Woman is modern and independent. She is driven by simplicity, harmony and balance. Her key fragrance motivation is to reinforce who she is – calm, confident and self-assured. She sees fragrance as the finishing touch; it makes her feel that she takes pride in her appearance.
For daytime she wears light and fresh EAU DE LACOSTE, whereas for night time she prefers a heavier, more sensual fragrance. Berta de Pablos-Barbier, LACOSTE Senior Executive Vice President Branding & Communications says,“For the LACOSTE Woman, the transformation from day to night simply enhances her beauty, allowing her to feel naturally sensual thus free.”
The Fragrance EAU DE LACOSTE SENSUELLE accentuates an elegant but casual appearance, with a soft twist that is reminiscent of a joyful evening. Beginning with the refreshment given by anevening breeze,the fragrance opens with sparkling, vibrant pink pepper and contrasting tart blackcurrant. As the sun begins to set, EAU DE LACOSTE SENSUELLE evolves and the atmosphere changes: the clean elegance of Turkish rose combines with the delicate essence of sweet pea and the new and unique floralcy of Gladiolus Inflexus.After sunset, the intensity of the evening and all that it has to offer is felt.
The soft sensuality of nougatine blends with the rich comfort of amber to provide the perfect fragrance for to set the stage for the night ahead. Aveen Mallak, P&G Fragrance Creation Expert says, “We created EAU DE LACOSTE SENSUELLE to enhance that warm feeling you experience as sunshine slowly slips away to twilight, transforming the air around you from warmth to the calm coolness of a smooth evening breeze. To recreate this comforting scene the fragrance opens with a sparkle that quickly evolves into the calm floralcy of rose and gladioli. This eventually settles into the soft sensuality of sweet edible notes, as an enticing finale.”
The Bottle Created by Designer Christophe Pillet, the beautiful EAU DE LACOSTE SENSUELLE flacon echoes the chic simplicity of the fragrance. The midnight blue shade is reminiscent of the early evening sky, whilst the petit piqué-textured cap references LACOSTE iconic polo shirt. Continuing the elegance of the EAU DE LACOSTE flacon, the neck of the bottle features a silky cotton thread, from which a metal charm embossed with the crocodile logo hangs. The pure, round shape of the flacon expresses femininity at its purest.
The Campaign The captivating TV and print campaign perfectly illustrates the feminine sensuality of EAU DE LACOSTE SENSUELLE, whilst highlighting the playful spontaneity that characterizes the LACOSTE brand. Simple and chic, with a muted colour palette, the TV ad refers directly to the shape of the flacon with a glass ball rolling through the hands of the LACOSTE woman. The print campaign perfectly complements the TV ad, highlighting the transition from day to night with a composition of EAU DE LACOSTE and EAU DE LACOSTE SENSUELLE on a petit piqué background.
The Line-up EAU DE LACOSTE SENSUELLE will be available in all major department stores and perfumeries. EDP 30 ml RM163 EDP 50 ml RM233 EDP 90 ml RM314 Body Lotion 150ml RM105 Shower Gel 150ml RM89
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