Monday, July 7, 2014




         ZALORA, Asia’s online fashion destination, has launched a regional integrated brand campaign entitled ‘OWN NOW’,  created by BBH, and launching with 15 second TVC’s in Malaysia and Indonesia.

The campaign features models and young influencers from across Asia bringing the ‘OWN NOW’ idea to life. The different ‘owns’ featured throughout the duration of the campaign include “Own the Dress”, “Own the Night”, “Own the Meeting” and “Own Hari Raya”. The campaign will roll out in the Philippines, Thailand, Vietnam, Hong Kong and Singapore with a variety of ‘owns’ across channels including online, out-of-home, TVC and print in the coming weeks.

Scott McClelland, Executive Creative Director, BBH Asia Pacific said: “Own now' is all about confidence. It's that feeling you have when you're wearing something new and cool, or when you're doing something you love.  So while the idea works nicely for online fashion, it's also a great way for Zalora to say to people - have fun, be confident about yourself and 'own it.”

Alongside models, the OWN NOW campaign features a range of people from across Asia who embody the OWN NOW idea. These ‘owners’ are from the worlds of fashion, music and photography and include fashion blogger Ayla Dimitri from Indonesia, resident DJ from Singapore nightclub Zouk - DJ Ghetto, video blogger Huy Me and fashion photographer Tang Tang both from Vietnam.

Tito Costa, Regional Managing Director, ZALORA Group said, “The concept of OWN NOW has shaped the ZALORA brand and given us a clear and concise marketing narrative. With our extensive collection of global and local styles on our app and sites, people can 'take on' their world. OWN NOW is about having the tenacity to believe that you can own your world and any situation you find yourself in.”

The campaign debuts in Malaysia and Indonesia today and can be previewed at

ZALORA Group is Asia Pacific’s leading group of online fashion e-commerce destinations. Founded in late 2011, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Thailand, Vietnam, Hong Kong and Australia and New Zealand, operating as ZALORA in Southeast Asia/ Hong Kong and as THE ICONIC in Australia and New Zealand. 

ZALORA Group’s localized sites offer an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women, including Mango, River Island, New Look and more. 

Offering up to 100-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities. Visit

About BBH:

BBH Asia Pacific opened its doors 18 years ago and has since built itself a reputation for producing some of the most creatively impactful and effective work in the region. 

The Agency has won Campaign Magazine’s Agency of the Year award twice, has featured in the top 3 of Marketing Magazine’s Agency of the Year three years running, was the most awarded agency at the Hall of Fame Awards in 2012/2013 and has been awarded the prize for effective strategy and most effective agency in the region by WARC in 2011/2012. 

The agency is behind some of the region’s most high profile work including the rebranding of the Singapore Tourism Board, the launch of Google Chrome’s first TVC campaign in Asia, and the global creative agency for the world’s most loved lollipop, Chupa Chups. 

Our clients include Google, Nike, IKEA, Dutch Lady, Johnnie Walker, The Coca Cola Company, Mentos, Chupa Chups, Haagen Dazs, Kronenbourg, Axe,Surf, Vaseline, British Airways, Dulux and NTUC Income.

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