Tuesday, July 15, 2014



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Chic independent travelers can now enjoy an even greater choice of Ecochic, Barefootchic, Hide&Chic, SpaChic and UrbanChic experiences
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Chic Collection, a fast growing global collection of distinctive and stylish chic hotels and resorts, which aims to match “chic independent travelers with chic independent hotels”, is proud to welcome 20 new exceptional members in Asia.

Developed around the philosophy that today’s traveler is seeking a hotel experience that is more “a feeling not a formula” Chic Collection also groups its member properties by theme rather than just by destination, as an easy and inspiring guide to travelers seeking specific travel experiences.

In a nod to its name, the collection headlines themes such as Ecochic, Alpinechic, Spachic, Barefootchic, Hide&Chic, Safarichic and Urbanchic.

For those seeking the ultimate spa getaway, Chic travelers can choose from a selection of new Spachicmember properties where guests can indulge, unwind and revitalize. New Asia members include spa havens such as W Retreat & Spa in Seminyak Bali famous for its 24 hour 7 days a week opening times, The Surin in Phuket overlooking the scenic Pansea Beach and The Oberoi Bali, a beachside haven that offers the original Balinese experience, complete with spiritual serenity, warm hospitality and tropical beauty.

The Barefootchic collection is dedicated to those travelers wanting to thoroughly relax, let their hair down and get away from it all. Beautiful beach destinations such as the exclusive coral island resort of Baros in the Maldives, renowned Bill Bensley designed Indigo Pearl Resort in Phuket, Ammatara Pura in Koh Samui and The Elysian in Bali are among the choices here.

For sustainable, responsible but still Chic travelers, the Ecochic collection is the perfect category representing properties fully committed to their environmental surroundings whilst still possessing style and elegance. New Asian members to the Ecochic collection include Semara Resorts in Seminyak, Uluwatu and Gajah Putih in Baliwhere ultimate luxury is combined with an understated commitment to keeping Balinese beaches and their communities clean and happy.

Ultra-private villas and suites for hire make it into the Hide&Chic collection which showcases some of Asia’s undiscovered gems off the usual beaten track. Discover the secret world of The Scent Hotel situated on the most tranquil and serene part of Bangrak Beach on the North Eastern part of Koh Samui or discover The Code Samui, an architecturally driven and simply gorgeous resort of just forty oversized and beautifully furnished suites.

And with so many bustling Asian cities to visit for business or leisure, the Urbanchic collection helps savvy travelers experience the ultimate city break or business stay, with such chic and stylish properties such as The Upper House in Hong Kong’s Pacific Place.

Chic Collection’s recently launched online Guest Connect booking engine has been fully customized to provide chic travelers with an enjoyable and stress-free booking experience.

Nigel Bolding, Founder and CEO of Chic Collection says: “At Chic Collection we feel that our work is only done when we can connect the right guests to the right hotels and we are delighted to be adding 20 new Asian member properties to our collection.”

Nigel continues “A Chic Collection member property is strikingly individual, exceptionally elegant, truly charming, and always authentic. In this same spirit, guests of Chic Collection hotels are rewarded with an insight into the local customs, history and culture of the destination.”

Chic Collection is a multi-functional global marketing platform for member hotels as well as a travel advisory site for discerning independent travelers. Chic Collection is supported by connectivity and market representation and being part of the Collection is like stepping into an exclusive lounge with hotel-specific sales, marketing and revenue-generating opportunities.

For more information please visit www.chiccollection.com

About Chic Collection
The Chic Collection is an exclusive resource for discerning independent travellers seeking the right place to stay. After 35 editions of the Chic Collection coffee-table guide book and six compact editions, distributed in collaboration with Vogue and Conde Nast Traveller in the UK, the series continues to attract a wide audience of travel enthusiasts around the world.  

At the same time, Chic Collection offers its member-hotels a global marketing platform and a revenue-making business model by connecting them to a network of luxury travel agents and direct consumers. This is achieved through advanced connectivity solutions, in-depth market intelligence, and custom-made sales and marketing activities worldwide.
Ammatara Purain Koh Samui, part of the Barefootchic collection by Chic Collection

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Beautiful beach destinations such as the exclusive coral island resort of Baros in the Maldives are included in the Chic Collection

The Elysian in Bali has recently joined the Chic Collection adding to their growing list of ‘Chic’ properties in Asia.

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