Thailand Happiness
Street Festival Thursday
24 July, 2014
Organised by: Tourism
Authority of Thailand (TAT)
Date & Time: 25 – 26
July, 2014, at 15.00 – 24.00 hrs.
Venue: Ratchaprasong
area: Ratchadamri Road linked with Rama I Road, Bangkok
CentralWorld Square, Parc Paragon, The Platinum fashion
mall
Concept of “Thailand
Happiness”: COLOUR YOUR LIFE WITH HAPPINESS
Join hands in disseminating
smiley invitations from Thai people to international friends around the world
and invite them to visit “Thailand: The Land of Smiles”.
Activities of Thailand
Happiness:
1. Happiness Music; Well-known
performers of modern and Thai folk songs will present “The Thai Way of
Happiness”; such as, Da Endorphine, Palmy, Potato, Modern Dog, Ying Lee,
Takkatan Cholada, Arpaporn Nakornsawan, and others, along with special effects,
sound and light theatrics at the CentralWorld Square on 25 July 2014 from 15.00
– 24.00 hrs.
2. Happiness Street comprises of
4 activities:
2.1 Happiness Market
2.2 Happiness Surprises
2.3 Happiness Activity
2.4 Happiness Show Off
2.1 Happiness Market: Colourful
fairs of trendy, popular products; such as:
- Vintage Shops & Hand Made Market: Vintage shops from the railway market, old record
players, traditional grocery products, chic shop, Volkswagen parts shop,
etc.
- Online on Street:
Trendy online shops on Facebook and other websites will participate to
present their products on the street; such as, Nine-TwentyFive Jewelry,
Nook Atelier, IDK Just Fun, Guvnorstore, etc.
- Star on Street: Thai
celebrities and TV superstars set up booths to sell products; such as,
fashionable footwear, T-Shirts, green gourmet cuisine, boutiques, and Thai
desserts.
- Food & Drink:
Plenty of delicious Thai cuisine and beverages.
2.2 Happiness Surprises: Along the
walking street, there will be two giant gift boxes which can only be opened by
smiling participants. They will be invited to take photos and post it to the
Instagram feed “Return happiness to Thailand”. After getting 100% energy of
smiles, the boxes will be opened to find different surprises inside; such as, a
chance to meet their favourite celebrities.
2.3 Happiness Activity: One of many
activities to bring out more smiles. For example:
- “Connect to Happiness” will offer a free lollipop
machine. Visitors can press a button on the smiley stand and lollipop will
come out, but the smiley stand and the machine will go further apart. The
next person waiting in the queue will need to find a helper to reconnect
it, creating bonds and friendship amongst people who do not otherwise know
each other.
- “Happiness Refill” taking photos at events, then
hashtag on instagram #Thailandhappiness to get a chance to win plenty of
cute souvenirs.
2.4 Happiness Show Off (Thailand
Happiness Parades):
Parades to create an
atmosphere of fun, happiness and Thainess, and generate made-for-social-media
images for onward forwarding. The parades comprise:
• Thailand Happiness
Caravan
• Thai
Fashion Show
• Thai Cuisine to
the World
• Visit Thailand,
Go Everywhere
• Colourful
Thailand
• Extravaganza of
Thai Folk Songs
Thai style street show such
as, Isan Drumlines (Thailand northeastern region), The Star’s concert,
performance from Thailand Got Talent and Thai Smile show at Parc Paragon.
Programme at the
CentralWorld Stage
Friday, 25 July 2014
15.00 – 15.40 Hrs.
- Bands performance and Street Festival activities
19.00 – 19.15
Hrs. - Thailand Happiness Parade
19.30 Hrs.
- MC welcomes the guests.
- Opening ceremony
19.50 – 20.30 Hrs.
- Band performance
20.30 – 24.00
Hrs. - Bands performance
See more at:
http://www.tatnews.org/thailand-happiness-street-festival/#sthash.NE1mHtot.dpuf
……………………………….
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