COUTURE UNIFORMS FOR SILVERSEA CRUISES' STAFF AND CREW MEMBERS! WHAT A CLASS ACT. OK SO THE UNIFORMS WERE NOT DESIGNED BY KARL LAGERFELD, TOM FORD, GUCCI, PRADA OR LOUIS VUITTON BUT GOOD ENOUGH, I SAY! THEY WERE DESIGNED BY IED OF MILAN

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FOR IMMEDIATE RELEASE SILVERSEA CRUISES DEBUTS HAUTE COUTURE UNIFORMS  Several hundred shipboard employees will soon be outfitted in uniforms from Milan fashion school Ultra-luxury Silversea Cruises' newly designed uniforms were previewed in a fashion show held aboard Silver Wind in Venice in June. They were created by Italy's prestigious Istituto Europeo di Design (IED) of Milan, a specialized fashion school for designers destined for the fashion brands globally. The project was launched in September 2012, when the IED team spent several days aboard Silver Spirit, drawing creative inspiration from the elegant ship's Art Deco interior, and gaining insight into the functions and needs of the ship's officers and staff working in a diversity of settings, including reception, restaurants, lounges, and housekeeping. The IED designers have created an elegant and distinguished look in several variations that complements the luxury line's brand image. The collection features natural fabrics, including cotton and wool, in a black, white, blue, and gray color palette. "We're delighted to showcase the talents of the up-and-coming fashion designers of IED," said Cristina Levis, Silversea's head of business development. "They have created stylish and comfortable uniforms that will be made in Italy and that effectively project the sophistication, professionalism, and graciousness of the ladies and gentlemen who represent our brand." The collection was designed by Antonio Pala, Alla Polozenko, Laura Liistro, and Magdalena Kilkovich. The project was coordinated by Francesca Tottoli, manager of special projects for IED Moda, and professors Valentina Conzo and Alfonso Granieri. In the coming months, several hundred Silversea shipboard employees will be outfitted in the elegant uniforms from Milan. About Silversea Cruises Silversea Cruises, which is chaired by Manfredi Lefebvre d'Ovidio,is recognized as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ships Silver Explorer, Silver Galapagos, and Silver Discoverer, Silversea Cruises' itineraries encompass all seven continents and feature worldwide luxury cruisesto the Mediterranean, Caribbean, both polar regions and over 700 fascinating destinations in between. In the U.S., Silversea has been voted "World's Best" by the readers of Condé Nast Traveler (nine times) and Travel + Leisure (seven times), and awarded "Best Luxury Cruise Line" by CruiseReport.com (2012) and "Best Small Ship Cruise Line" by Global Traveler (2014). International awards include "Five Star Diamond Award" from the American Academy of Hospitality Sciences (2013); "Best Small Ship Cruise Line" in the Readers' Choice survey conducted by Britain's Condé Nast Traveller magazine (2013); "Best Expedition Cruise Ship" by Australia's Cruise Passenger magazine (2013); "Best Small Luxury Cruise Line" by China's Travel + Leisure (2013); and "Star Luxury Cruise Company" according to U.K.'s Travel Bulletin (2013).   # # #   For more information on Silversea Cruises, follow Silversea on Twitter, Facebook and the Silversea Blog. For reservation enquiries with Silversea please call toll free numbers: Hong Kong (800 908 793) and Singapore (800 616 7056) or +61 2 9255 0600 or visit www.silversea.com.