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Thursday
24 July, 2014
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Organised
by:
Tourism Authority of Thailand (TAT)
Date
& Time: 25 – 26 July, 2014, at 15.00 – 24.00 hrs.
Venue:
Ratchaprasong
area: Ratchadamri Road linked with Rama I Road, Bangkok
CentralWorld Square, Parc
Paragon, The Platinum fashion mall
Concept
of “Thailand Happiness”: COLOUR YOUR LIFE WITH HAPPINESS
Join
hands in disseminating smiley invitations from Thai people to
international friends around the world and invite them to visit “Thailand: The Land of Smiles”.
Activities
of Thailand Happiness:
1. Happiness Music; Well-known
performers of modern and Thai folk songs will present “The Thai Way of
Happiness”; such as, Da Endorphine, Palmy, Potato, Modern Dog, Ying
Lee, Takkatan Cholada, Arpaporn Nakornsawan, and others, along with
special effects, sound and light theatrics at the CentralWorld Square on
25 July 2014 from 15.00 – 24.00 hrs.
2.
Happiness Street comprises of 4 activities:
2.1 Happiness Market
2.2 Happiness Surprises
2.3 Happiness Activity
2.4 Happiness Show Off
2.1
Happiness Market: Colourful fairs of trendy, popular
products; such as:
- Vintage Shops & Hand Made Market: Vintage shops from the railway market, old
record players, traditional grocery products, chic shop, Volkswagen
parts shop, etc.
- Online on Street: Trendy online shops on Facebook and other
websites will participate to present their products on the street;
such as, Nine-TwentyFive Jewelry, Nook Atelier, IDK Just Fun,
Guvnorstore, etc.
- Star on Street: Thai celebrities and TV superstars set up
booths to sell products; such as, fashionable footwear, T-Shirts,
green gourmet cuisine, boutiques, and Thai desserts.
- Food & Drink: Plenty of delicious Thai cuisine and beverages.
2.2 Happiness Surprises: Along the
walking street, there will be two giant gift boxes which can only be
opened by smiling participants. They will be invited to take photos and
post it to the Instagram feed “Return happiness to Thailand”. After
getting 100% energy of smiles, the boxes will be opened to find different
surprises inside; such as, a chance to meet their favourite celebrities.
2.3
Happiness Activity: One of many activities to bring out
more smiles. For example:
- “Connect to Happiness” will offer a free lollipop
machine. Visitors can press a button on the smiley stand and
lollipop will come out, but the smiley stand and the machine will go
further apart. The next person waiting in the queue will need to
find a helper to reconnect it, creating bonds and friendship amongst
people who do not otherwise know each other.
- “Happiness Refill” taking photos at events, then
hashtag on instagram #Thailandhappiness to get a chance to win
plenty of cute souvenirs.
2.4
Happiness Show Off (Thailand Happiness Parades):
Parades
to create an atmosphere of fun, happiness and Thainess, and generate
made-for-social-media images for onward forwarding. The parades comprise:
•
Thailand Happiness Caravan
•
Thai Fashion Show
•
Thai Cuisine to the World
•
Visit Thailand, Go Everywhere
•
Colourful Thailand
•
Extravaganza of Thai Folk Songs
Thai
style street show such as, Isan Drumlines (Thailand northeastern region),
The Star’s concert, performance from Thailand Got Talent and Thai Smile
show at Parc Paragon.
Tentative
Programme at the CentralWorld Stage
Friday,
25 July 2014
15.00 –
15.40 Hrs. - Bands performance and Street Festival
activities
19.00 –
19.15 Hrs. - Thailand Happiness Parade
19.30
Hrs. - MC
welcomes the guests.
- Opening ceremony
19.50 –
20.30 Hrs. - Band performance
20.30 –
24.00 Hrs. - Bands performance
See
more at:
http://www.tatnews.org/thailand-happiness-street-festival/#sthash.NE1mHtot.dpuf
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