Thursday, May 8, 2014




New Mark Represents a Better Life Through Fitness

On 25 April 2014, a milestone was reached at Reebok, the world's first sports shoemaker.  Reebok, one of the world’s most recognized athletic brands, unveiled its new brand mark – the Reebok Delta symbol.  The branding change coincides with Reebok’s singular focus on fitness.

The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person’s life. 

Through the millennia the delta has been a symbol of change and transformation. The Reebok Delta has three distinct parts each representing the changes - physical, mental and social – that occur when people push themselves beyond their perceived limits and embrace an active and challenging life. 

“The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness.  We believe the benefits of an active life go beyond the physical benefits and impacts your whole self and your relationships with others,” said Matt O’Toole, Reebok Chief Marketing Officer. “It is our symbol of change - an invitation to take part, and to unlock your true potential. It’s not a logo, it’s a symbol…a way of life.”

Reebok believes there are no shortcuts in fitness and that people have to earn the life that they want to live. Reebok celebrates the people who do the hard things -the things that are the easiest to avoid – and the people that are unafraid to embrace new experiences and challenges in the search for greater rewards. This fight against complacency and mediocrity is the foundation for Reebok’s approach to fitness.

“At Reebok we know first-hand what kind of impact embracing a fitness lifestyle can have on not only an individual, but those around them – the community as a whole,” said O’Toole. 

“We’ve witnessed it ourselves at our offices around the world. Our ambition has led to a major change in corporate culture at Reebok headquarters here in Canton, Massachusetts and I couldn’t be more proud of what it’s done for the people here and our company as a whole. We’re tougher, grittier, healthier, more productive…together we’re a better Reebok.

"And we know this can happen anywhere with the right attitude and approach to life. This is what our new brand mark stands for.”

The new brand-mark will first appear this month on footwear and apparel across all fitness disciplines supported by Reebok including training, running, outdoor, yoga, dance and aerobics.

Reebok store at Gurney Plaza, Pennag
Participants at Reebok crossfit programme
Reebok fans at store
Fans and friends of Reebok CrossFIT
Reebok is the fittest!
Eason and Jon lead the way
Reebok fitness bag
Reebok's like springboks
Nice stuff
At Gurney Paragon
Reebok at Gurney Paragon
Reebok at Gurney Paragon
Hot shoes
My favourite
The coolest boxes!
Reebok stuff
Reebok fans
Reebok slide show
My Reeboks!
My Reeboks
My Reeboks
My Reeboks
Reebok slide show
Leong Moon Weng welcoming guests and media
The evolution of Reebok signages
Reebok history
Listening intently
Reebok's the way to go
Training is Reebok
Fit for life
This is the new Reebok logo
Toughies in Reebok
Admiring the new Reeboks
Happy or what
Hot Reebok
Cool Reebok
My favourite Reebok
Eason, Leong Moon Weng and Jon
Eason and Jon
My Reeboks
Eason showing the way 
Jump and hands high
Eason shows the way
Floating in midair
Check them out
I take this
Reebok's for sure
My Reeboks
Matches my tudung
Floor show
Names of teams
I will show you
Rowing is easy
Lifting weights a breeze
Push ups even easier!
All set
Leg lift
Looks simple
Chin up
Next team
Push ups
Weight lifting
Climbing pole
Pole the role's
3 teams compete
Reebok's the way to go
Reebok floor show
Reebok floor show
Reebok the great!

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  For more information, visit Reebok at Or, discover Reebok at the following locations:

Reebok Global :

RSH Malaysia
RSH (Malaysia) Sdn. Bhd. is a subsidiary of RSH Limited. Incorporated in 1989, RSH (Malaysia) Sdn. Bhd. principal activities include marketing, distributing and retailing of sports, golf, active lifestyle and fashion products. RSH Malaysia manages multi-brand specialtychains such as Stadium, Studio R, Royal Sporting House, and Golf House. We are proud to announce that some of our boutiques are recipient of Fair Price Shop Awards 2007-2008 and these include Royal Sporting House. RSH Group of Companies also include retailing rights for some of the international fashion labels including Zara, Massimo Dutti, Ted Baker, Nautica, bebe and Pull Bear.

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