SHERATON
HOTELS & RESORTS UNVEILS
ONE OF
THE LARGEST HOT SPRING RESORTS IN GREATER CHINA
Sheraton
Huzhou Hot Spring Resort is set to be one of the most architecturally
innovative designs in the Sheraton brand’s Global Portfolio
Sheraton
is set to widen lead as the dominant upper-upscale international hotel brand in
Greater China as it meets guests’ demand for unique resort products
Starwood
Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that Sheraton
Huzhou Hot Spring Resort is one of the largest hot spring resorts in Greater
China, with the recent completion of its hot spring and spa facilities. With
101 individual hot spring pools and jacuzzis across a vast 20,000sqm spa
complex, Sheraton Huzhou Hot Spring Resort is the latest in a series of
stunning resort offerings by Sheraton.
“As the first international brand to enter into China,
Sheraton has been growing at a phenomenal pace and China continues to drive the
brand’s future pipeline growth”, said Hoyt Harper, Global Brand Leader for
Sheraton Hotels and Resorts. “With the brand’s growth focusing primarily in the
country’s secondary and tertiary markets, Sheraton is working with our partners
to develop new resort products. Our resorts aim to meet the demands of an
increasingly affluent local market that have the means and desire to travel; in
addition to riding on trend of leisure travel within China.”
Sheraton Huzhou Hot Spring Resort’s Cutting-edge
Design Makes it a Modern Icon
Slated for full completion at the end of 2014,
Sheraton Huzhou Hot Spring Resort is set to be one of the most architecturally
innovative resorts in the Sheraton brand’s global portfolio. It features an
eye-catching, ring-shaped exterior designed by lead architect Ma Yansong and a
team of internationally renowned designers.
Located at the southern point of China’s famed Taihu
Lake in Huzhou just two hours away from Shanghai, the design concept of
Sheraton Huzhou Hot Spring Resort incorporates traditional Chinese symbolism in
a contemporary setting. The resort’s cutting-edge design has earned its
reputation as a modern icon in Huzhou. The circular shape symbolizes unity,
wholeness, and infinity in Chinese culture – ideas that resonate with the
Sheraton brand’s positioning as “The World’s Gathering Place.” When night
falls, 79 lighting lines light up the building’s facade, reflecting the resort
in the lake like a full and luminescent moon.
Its striking 27-storey structure consists of two
curved towers - the Crystal Tower and the Jade Tower - both soaring more
than 300 feet above the ground. The resort’s 282 luxurious and contemporary
guestrooms are located within the towers, which join together in a gleaming
arch that also houses many of the resort’s facilities. As a result of its
unique curved structure, a staggering 28 lifts are needed to service the
towers. Interestingly, most of its rooms are also of different shapes and
sizes, only two rooms are of the exact shape and size on each floor and
mirrored on the opposite tower. All rooms offer the Sheraton brand’s signature
comforts and amenities such as the Sheraton Sweet SleeperSM Bed,
ample work space and state-of-the-art technology.
Sheraton brand’s signature restaurant Feast presents
multiple open kitchens with delectable buffet spreads of eastern and western
fare, as well as an outdoor “al fresco” lakeside terrace, while The Lobby
Lounge provides a warm and inviting place to relax over coffee, Chinese Teas,
or pre-dinner drinks. The arch connecting Crystal and Jade Towers from the 23rd
floor houses an integrated contemporary restaurant – Starlight Kaiseki﹒Chuan,
Sichuan Hot Pot and Japanese Kaiseki overlooking Taihu Lake. Located separately
is a low-rise annex that features Sheraton brand’s signature YUE Chinese
Restaurant with 15 private dining rooms with lake views. Joining the two towers
underneath the lake is the resort’s lower level, which houses a Shine Spa for
Sheraton and well-equipped fitness facilities featuring the brand's health and
fitness program, Sheraton Fitness.
Extensive meeting and event spaces makes Sheraton
Huzhou Hot Spring Resort the premier choice for meeting planners, with over
2,000sqm of function and meeting spaces, including a pillar-free ballroom and
the 300sqm Taihu room on the 27th floor with its stunning
chandeliers and panoramic view of the lake. Additionally, the resort will
appeal to brides and grooms-to-be with its 1,600sqm ring-shaped Wedding Island,
a verdant outdoor venue overlooking the lake and its European-inspired Rose
Garden.
One of the Largest Hot Spring Resorts in Greater
China
With the recent unveiling of its signature Mystic Spa
and Hot Spring Village, Sheraton Huzhou Hot Spring Spa is one of the largest
hot spring resorts in Greater China. The Spa and Hot Spring features 101 hot
spring pools & jacuzzis, including 39 private guest villas, eight spa
chalets for private treatments and 21 treatment rooms housed in the Spa complex
all across the vast 20,000sqm spa complex adjacent to the iconic Sheraton Huzhou
ring-shaped main building.
Central to Mystic Spa is a large glass dome pool
complex featuring 26 hot spring pools overlooking the resort’s private lake as
well as a hot spring waterfall. On arrival from the underground passage
that connects directly to the private changing rooms, guests are greeted with
the stunning vista of cascading waterfalls running over large vertical stones
from the famous Tai Mountain in Shandong Province. The water flows into the
resort’s largest hot spring pool where exotic flora and fauna, stone statues
from across Asia and hot steam in the air provide guests with the feeling of
being in a lush tropical jungle. Away from the main pool, other hot spring
pools, such as the unique red wine pool with antioxidant properties, are located
on different maze-like levels.
Dotted alongside the outdoor pools are eight
free-standing private individual spa treatment chalets offering treatments and
massages inspired by various cultures. Located within the main Mystic Spa
building, guests have access to 21 treatment rooms that focus on body and foot
massages, as well as access to a health food restaurant.
A theme across the whole resort is health and
wellness, symbolized by the wide use of jade across the resort’s buildings.
Jade is seen to be an important symbol of purity in Chinese culture and the
Chinese believe that these precious jewels can help promote physical health and
maintain mental balance. This theme transcends to Mystic Spa through the use of
spa products exclusively provided by Ba Yan Ka La. Ba Yan Ka La is named after
a mountain range on the Qinghai-Tibetan plateau, and explores the nature of
China across its products including glacial mineral water and traditional
Chinese medicines like Chinese mulberry (detoxifying), liquorice (balancing),
goji berry (strengthening), lotus seed (nourishing) and Tibetan roseroot
(anti-oxidant).
Demand for Sheraton Surges in Greater China
Leveraging on its first-mover
advantage, the global powerhouse currently has 63 hotels and resorts in Greater
China and 42 in the pipeline. As the dominant upper-upscale hotel brand in
Greater China, the 15 existing Sheraton resorts have more than surpassed the
sum of resort offerings from competitive international brands such as Hilton,
Hyatt Regency and Marriott.
Other notable Sheraton resort
openings include the brand’s first resort in the region – Sheraton Sanya
Resort, urban resorts such as Sheraton Dameisha Resort, Shenzhen and Sheraton
Guangzhou Huadu Resort and ski resort such as Sheraton Changbaishan Resort. In
response to the strong demand for its resort products, Sheraton will also be
adding five more stunning resorts to its current portfolio of 15 over the next
three years. Four resorts, including Sheraton Diqing Resort, Sheraton Sanya
Tufu Bay Resort, Sheraton Ningbo Xiangshan Resort and Sheraton Beijing West
Mountain resort are due to open by the end of 2015, widening its lead as the
dominant upper upscale hotel brand in Greater China.
About
Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in nearly 70 countries around the
world. The brand recently completed a $6 billion global revitalization and is
now in the midst of an $8 billion global expansion over the next three years. Sheraton
is owned by and is the largest and most global brand of Starwood Hotels &
Resorts Worldwide, Inc., one of the leading hotel and leisure companies
in the world with nearly 1,200 properties in 100 countries and 181,400
employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The
Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by
Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s
leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to
earn and redeem points for room stays, room upgrades and flights, with no
blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a
premier provider of world-class vacation experiences through villa-style
resorts and privileged access to Starwood brands. For more information,
please visit www.starwoodhotels.com.
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